Maximize Your Return on Social Media Forum #SMF2012
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This document provides an overview of maximizing returns on social media. It discusses how social media has grown significantly, with over 4 million Facebook accounts and 1.3 million LinkedIn accounts in Belgium. While many companies have social media presences, integration across departments is still developing. The document advocates a three step approach to successful social media integration and returns: listen to understand social media analytics and trends; think to develop strategic social media plans and prepare implementation; do by executing social strategies across marketing, customer service, HR and other departments to fully integrate social media.
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Maximize Your Return on Social Media Forum #SMF2012
- 1. M A XIMIZE YOUR RETU R N ON SOC IA L ME D IA S o ci a l M ed ia Fo r u m # SM F2 0 1 2 1 8/ 1 2 / 2 0 1 2
- 2. H I ! I ’M S O F I E CE O a t Talking Heads
- 4. 360° social media agency, Taking Heads is a developing long term, integrated social media strategies and ways to implement those.
- 5. SO CI AL = L OG I CA L A ll things socia l
- 6. Social media: accounts 4.893.640 4.007.072 1.342.013 160.000 404 404 404 404 404 Facebook Twitter LinkedIn Netlog YouTube Foursquare Pinterest Google+ Instagram Source: bvlg.be - Dec 2012
- 7. Fastest growing netwerk in Belgium 32% Source: Social Market Analysis - Summer 2012
- 8. Social media: activity ‣ 64% of all Belgian surfers uses social media (5,2 million) ‣ 40% follows or likes at least one brand ‣ 57% has more interactions on social media than offline ‣ 66% of Belgian social media users log in once a day on average ‣ Top of mind: Facebook, Twitter, YouTube, LinkedIn Source: Insites Consulting - Sept 2012
- 9. Companies are present... 61% has a fan page 39% has a handle 29% has a company page 24% uses YouTube Source: Steven Van Belleghem - The 4 C’s of the Conversation Company - June 2012
- 10. but not in all sectors... FMCG & Health- Finance Media Tech & Travel & Retail care Telco Leisure 63% 43% 55% 78% 67% 62% 42% 39% 37% 66% 52% 50% 28% 29% 26% 29% 38% 24% 27% 30% 24% 46% 36% 35% Source: Steven Van Belleghem - The 4 C’s of the Conversation Company - June 2012
- 11. .... and not yet integrated Not active on social 29 1st steps 27 Pilot project 17 Integrates social media 15 Fully integrated 12 Source: Steven Van Belleghem - The 4 C’s of the Conversation Company - June 2012
- 12. SO CI AL M E D I A I N TE G R AT IO N w ithin a c ompany
- 13. From co-existing Market- Customer HR Press & Internal Sales Corp R&D ... ing care Comm commu- Comm nication
- 14. Marketing Awareness, appreciation, action, advocacy incl campaigns & ads
- 15. Customer care Support, information, webcare, retention, CRM
- 17. Corporate communication Corporate identity, externally & internally, PR
- 18. Crisis communication Fast, un-biased, accurate source of information on all channels
- 19. Internal communication Ambassadors, from internal impact to external
- 20. to social collaborating Market- Customer HR Press & Internal Sales Corp R&D ... ing care Comm commu- Comm nication Social Media
- 21. Change management Internal communicatie & impact, change proces, ambassadors
- 22. to... Market- Customer HR Press & Internal Sales Corp R&D ... ing care Comm commu- Comm nication Social Business
- 23. H OW TO SU CCE E D In a sus tainab le way
- 24. listen think do
- 25. listen think do ✓ Monitor & Measure ✓ Strategy ✓ Integrate ✓ Analyze ✓ Implementation ✓ Execute ✓ Report ✓ Preparation ✓ Build
- 26. NOW YOU K NOW HOW. .. Le t’s kic k this of f !
- 28. M AXIM I ZE YO UR R E TUR N !
- 29. Sofie Verhalle E: sofie@talkingheads.be T: +32 478 208 411 T: @talking_heads