Sell more with a Copywriter on your team: 5 Powerful Selling Techniques. Tangible Words' copywriters can help businesses with SEO copywriting, brochures, e-newsletters, fliers, and email campaigns.
2. 1. “Copywriters cater to speed-
readers.”
You have >3 seconds to interest readers. So
Copywriters:
Showcase the best parts of your business fast.
Hook readers interest via benefit-driven
headlines & sub-headlines.
Turn the focus off company history and onto
your customers.
www.tangiblewords.com
3. 2. “Readers are compelled to
read certain words”
Readers are psychologically compelled to read
some words more than others.
Readers buy for psychological reasons.
Copywriters convey the psychology of
buying in your copy.
www.tangiblewords.com
4. 3. “55% of communication is
body language.”
So how will you weave
subtle body language
into your copy?
Copywriters:
Use tone to make your
audience feel as if they are
talking to a real person.
Attach emotion to your
message so customers
want to buy from you.
www.tangiblewords.com
5. 4. “Satisfy the WII.FM Test”
(‘What’s in it for me!’ – Your
Customer)
To Make Your Customers Want
You, You Need:
An external perspective, so your
copy addresses what your
customers need to hear before
they buy.
Research that uncovers every
benefit of your business, so your
customers want you more than
your competition.
www.tangiblewords.com
6. 5. Use tried-and-tested Sales
Techniques.
Integrate offers
and incentives
so your
audience takes
action NOW
(before they
forget about
you!)
www.tangiblewords.com
7. WARNING: Don’t Waste Your
Money$
No copywriting? Say
goodbye to graphic
and web budget.
“Would you hand-
draw your logo?”
A scribbled logo
doesn’t convey
your competence,
and neither does
unskilled writing.
www.tangiblewords.com
8. Stop Wasting Money You’ve
Spent
Copywriting tells consumers why they need
you, so you increase your profits.
Contact Tangible Words to take action and
start selling effectively now!
www.tangiblewords.com
