My presentation 23.9.2010 at Centre de formation et de perfectionnement des journalistes in Paris, France, based on my research.

1. Crowdsourcing in
Journalism
Tanja Aitamurto
tanja.aitamurto@gmail.com
@tanjaaita

2. The Impact of Crowdsourcing in
Journalism
• The Spot.Us case (USA)
• Real-Time Investigative Journalism, Open
Investigations (Realtidsgräv, Svenska
Dagbladet, Sweden)
• Interviews with the Spot.Us reporters and
donors, interviews with Svenska
Dagbladet reporters

3. Spot.Us
Crowdfunding Transparency

4. Real-time Investigation
Open investigative Reader contributions in
reporting investigative reporting

5. Journalist’s Experience
• Scary: will anybody
contribute, will
somebody steal my
story?
• Rewarding, motivating
• “Beyond professional
responsibility”

6. Journalist’s Experience
• Closer relationship
to the readers:
• “I know my readers
in advance”
• Sense of community
• Transparency builds
trust
Svenska Dagbladet’s
Realtidsgräv

7. The Donor’s Angle
• Donated for social good rather than for
mere journalism
• Sense of community after donating
• Donating as a part of their identity
building
• Donating doesn’t create strong bond to
story process

8. Conclusions
• Crowdsourced journalistic process is
motivating, rewarding, creates a strong
sense of responsibility
• Transparency is anticipated to build trust
and credibility
• Creates a sense of community both to
reporter and contributor

9. Conclusions
• Donor’s donate for common good rather
than journalism: journalism should use
more cause-marketing
• More tools for contributors to build their
identity online
• Enormous potential in co-creation:
community building, revenue models,
journalistic practices

10. Questions, comments?
Tanja Aitamurto
tanja.aitamurto@gmail.com
@tanjaaita
More about Tanja:
www.huffingtonpost.com/
tanja-aitamurto