Marketing plan for maxis

Suren Tanusia Azhani MARKETING PLAN

I. EXECUTIVE SUMMARY ,[object Object],[object Object]

[object Object],[object Object],ABOUT THE COMPANY ,[object Object]

[object Object],[object Object],[object Object],[object Object],ABOUT THE COMPANY (CONT.)

433 SOURCE : http://www.2da6s.com/2010/04/forbes-global-2000/

II. THE CHALLENGE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

III. SITUATION ANALYSIS Different age group or target audience, MAXIS cater with different packages and plans. Basically there is a plan for everyone no matter their age, gender or culture backgrounds. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Company Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Customer Analysis

Collaborators ,[object Object],[object Object],[object Object],Competitor Analysis ,[object Object],[object Object],[object Object]

DIGI vs MAXIS vs Celcom Postpaid Plan

IV. MACRO-ENVIRONMENTAL ANALYSIS (PEST) P olitical E conomy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

S ocial T echnology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

V. SWOT ANALYSIS S trengths W eaknesses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

O pportunities T hreats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],VI. MARKET SEGMENTATION MAXIS Description ,[object Object],[object Object],Percentage of sales ,[object Object],[object Object],What they want ,[object Object],[object Object]

MAXIS How they use product ,[object Object],[object Object],[object Object],[object Object],[object Object],How to reach them ,[object Object],[object Object],[object Object],[object Object],[object Object],Price sensitivity ,[object Object],[object Object],[object Object]

P RODUCT / P RICE VII. MARKETING MIX (4 P’S)

P LACE ,[object Object],[object Object],[object Object],[object Object],MAXIS Partners MAXIS Alliances In an increasingly competitive and complex communications industry, the pace of technological innovation is such that no single company can survive if it operates alone. And Maxis has long recognized the need to work with a range of different partners locally and globally to broaden their range of offerings and to enhance their capabilities as the preferred communications solutions provider.

Below is the list of Maxis offices and its locations. MAXIS HEADQUARTERS - LOCATIONS Maxis Berhad Aras 18, Menara Maxis KLCC, Off Jalan Ampang 50088 Kuala Lumpur MAXIS OTHER OFFICES AND LOCATIONS Maxis Subang Hi-Tech Plot 12155 Lot 13, Jalan Delima 1/1 Subang Hi-Tech Industrial Park 40000 Shah Alam Maxis System Operations Center Sg-Besi Lebuhraya Puchong-Sg Besi 57000 Bukit Jalil Kuala Lumpur Maxis Sunway Level 1, Menara Sunway Annex Jalan Lagoon Timur Bandar Sunway 46150 Petaling Jaya USJ Warehouse Lot 651, Jalan Subang 2 Off Persiaran Subang 47500 Subang Jaya

VIII. CONCLUSION ,[object Object],[object Object]

THANK YOU Any Questions ?????

Marketing plan for maxis

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