A snapshot of the Radio Industry for the month of May 2013. Who's leading the industry with radio campaigns? Who's getting the best return from radio?

1. Radio
Monthly Report May13

2. Analysis: Media Miles – Radio Tracking
Note: Ad volume is based on minutes and ad occurrences. The figures
should be taken only as indicative not as absolute figures.
About Media Miles
Launched Pakistan’s first digital, Radio Advertising Monitoring Service in 2007,
starting with 9 Radio stations in 2 Cities (Karachi and Lahore). In the second
quarter of 2008, Media Miles expanded its base to 28 Radio Stations in 3 Cities
(Karachi, Lahore and Islamabad)
About the Report

3. Ad volume is based on minutes and ad occurrences. The figures should be taken
only as indicative not as absolute figures.
SNAPSHOT
• Beverages topped in the advertising category followed by Telecom and
Election Campaign in May, 2013
• Unilever Pakistan was the top Advertiser in May, 2013
• PTI emerged as a top advertised brand

4. Last
Month
Rank
No. CATEGORIES
(MINS)
(%)
1 1 Beverages 15.4
3 2 Telecom 14.4
6 3 Election Campaign 8.5
- 4 Dextrose 6.8
- 5 Bouillon 5.9
- 6 Financial Institution 4.5
5 7 Milk 4.2
4 8 Petroleum 3.9
- 9 Hair Care 3.8
- 10 Skin Care 3.1
*Top 10 Categories contributed 70.5% of the total Ad Volume.
INDUSTRY TOP 10
[CATEGORY]
(BASED ON NUMBER OF MINUTES)

5. Last
Month
Rank
No. CORPORATIONS
(MINS)
(%)
3 1 Unilever Pakistan 11.1
1 2 Pepsi 8.1
8 3 Engro Foods 7.5
4 4 Ufone GSM 6.8
5 5 Pakistan Tehreek-e-Insaf 6.6
2 6 Nestle Pakistan 5.4
- 7 Mobilink 3.8
- 8 Coca Cola 3.1
- 9 Qarshi Industries 3.1
- 10 Faysal Bank 3.0
INDUSTRY TOP 10
[Advertisers]
(BASED ON NUMBER OF MINUTES)
*Only 2 of the top advertisers belong to Telecom Sector

6. INDUSTRY TOP 10
[BRANDS]
(BASED ON NUMBER OF MINUTES)
Last
Month
Rank
No. BRANDS
(MINS)
(%)
4 1 PTI 6.6
10 2 Mirinda 4.9
- 3 Omung Lassi 4.8
- 4 Uth Pack 3.9
- 5 Jam-e-Shereen 3.1
- 6 Mobit 3.0
3 7 Ufone GSM 2.8
- 8 Mobilink 2.6
- 9 Lipton Yellow Label 2.4
- 10 Garnier Baby Cream 2.0
*Only 2 of Top 10 brands belong to Telecom Sector

7. Trend Analysis
April-May 2013
Advertising in Minutes*
Based on 28 Radio Stations in 3 Cities

8. Share in Millions
Trend Analysis
April-May 2013
Based on 28 Radio Stations in 3 Cities

9. TIME BAND SHARE
Advertising in Minutes

10. CITY WISE SHARE
%Share of Advertising

11. FM Channels Share
Advertising in Minutes
•Total spent in May, 2013 was PKR 73,734,228
•Total Minutes of Advertising ran were 29,197 (minutes)

12. Average Nos. of Ads / Day
An average of 1,857 ads were aired in Karachi on FM stations per day

13. THE ENDTHE END
For query on DATA, please contact:
For other queries, please contact PAS at:
secretariat@pas.org.pk
Mr. Nasir ud Din
nasir@mediamiles.biznasir@mediamiles.biz
92-42-366 86170 -71
M: +92-300-517-7861