2. Purpose Of The Website
This website allows customers to remotely select the
desired products from the catalog and make orders online.
With its illustrated product catalog, comprehensive
descriptions and online help, this website plays a role of
both showcase and sales area.
This website also supports various small scale businesses
to gain sales and profits.
3. Target Audience
The target market is composed of men and women, 18-40
years of age, with mid-range incomes.
It targets the customers who take interest in fashion and
are trend conscious.
4. About The Design
Colour Theme: Shades of purple and pink provides
the elegance to the website.
Typography: Various font types which makes the
appearance look rich and have proper readability.
Hover Effects: Contain transitions which provides an
effective user experience.
