Presenters: Holly Hamann, Co-Founder and CMO at TapInfluence, and Vanessa Bagnato, Head of Influencer Development at TapInfluence Learn about the recently launched Marketplace, a place where brands and agencies come to browse online influencers and hand pick those who are a fit for their brand. Also, see a demo on how to create your own Media Kit to spotlight you, your blog and your best work.

1. SHOWCASING YOUR
CONTENT TO BRANDS
Introducing Customized Professional Media Kits
Holly Hamann
@HollyHamann
Co-Founder and CMO
Vanessa Bogehold
Head of Influencer Development

2. QUESTIONS?
YOU CAN ASK QUESTIONS WITHIN THE
GOTOWEBINAR CHAT INTERFACE, OR TWEET YOUR
QUESTION USING #TAPINFLUENCE
Resources – be sure to check out our ebooks and blog posts. Tell your
friends about our new Media Kits!
www.tapinfluence.com
TAPINFLUENCE
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3. WHO IS TAPINFLUENCE?
HEADQUARTERED IN
FOUNDED
BOULDER, CO
2009
COMPLETE END-TO-END
INFLUENCER
MARKETING SOFTWARE
WITH AN OFFICE IN NYC
HELPING BLOGGERS AND
INFLUENCERS CONNECT WITH
FORTUNE 1000
COMPANIES
100,000
REGISTERED INFLUENCERS
TAPINFLUENCE
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4. INTERSECTION OF TWO
MARKETING TRENDS
INFLUENCERS ARE THE INTERSECTION
OF AN EXPLOSIVE TREND IN DIGITAL
MARKETING.
CONTENT MARKETING
• Influencers Post their content to their social
networks in authentic meaningful ways.
• Software measures total media value (TMV)
INFLUENCERS
• End-To-End software to automate
content creation.
• Marketplace of 100,000
social media influencers.
NATIVE ADVERTISING
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5. WHERE MARKETING DOLLARS ARE BEING SPENT
42% OF CURRENT DIGITAL MARKETING BUDGETS ARE BEING ALLOCATED TO
TWO KEY MARKET TRENDS.
12%
TAPINFLUENCE
CONTENT
MARKETING
30%
12% 12%
of marketing budgets
spent creating content
30%
NATIVE
ADVERTISING
30%
of marketing budgets
spent reaching people
with content
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6. THE FUTURE OF
MARKETING
BRAND
+
INFLUENCER
SCALING THE CREATION,
MANAGEMENT, AND MEASUREMENT
OF SPONSORED CONTENT.
TAPINFLUENCE
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7. WHO’S DOING INFLUENCER MARKETING
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8. EXAMPLES OF SOFTWARE-DRIVEN PROGRAMS
COCA-COLA, P&G, MICROSOFT, AND MANY MORE ARE TAPPING THE
POWER OF SOCIAL CONTENT CREATORS.
x 40
Equals 2 Million People
TAPINFLUENCE
x 60
Equals 4 Million People
x 70
Equals 6 Million People
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9. WHAT CHALLENGES DO
INFLUENCERS FACE?
• “How do I get in front of brands that matter to me and my
audience?”
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10. WHAT CHALLENGES DO
INFLUENCERS FACE?
• “How do I get in front of brands that matter to me and my
audience?”
• “I’d like to receive more relevant pitches”
TAPINFLUENCE
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11. WHAT CHALLENGES DO
INFLUENCERS FACE?
• “How do I get in front of brands that matter to me and my
audience?”
• “I’d like to receive more relevant pitches”
• “How do I showcase all my great content and influence?”
TAPINFLUENCE
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12. WHAT CHALLENGES DO
INFLUENCERS FACE?
• “How do I get in front of brands that matter to me and my
audience?”
• “I’d like to receive more relevant pitches”
• “How do I showcase all my great content and influence?”
• “All brands manage programs differently. Why can’t there be a
standard?”
TAPINFLUENCE
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13. WHAT CHALLENGES DO
INFLUENCERS FACE?
• “How do I get in front of brands that matter to me and my
audience?”
• “I’d like to receive more relevant pitches”
• “How do I showcase all my great content and influence?”
• “All brands manage programs differently. Why can’t there be a
standard?”
• “I wish brands understood my authentic voice”
TAPINFLUENCE
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14. WHAT CHALLENGES DO
INFLUENCERS FACE?
• “How do I get in front of brands that matter to me and my
audience?”
• “I’d like to receive more relevant pitches”
• “How do I showcase all my great content and influence?”
• “All brands manage programs differently. Why can’t there be a
standard?”
• “I wish brands understood my authentic voice”
• “I’d like to be paid what I’m worth”
TAPINFLUENCE
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15. WHAT CHALLENGES DO
INFLUENCERS FACE?
• “How do I get in front of brands that matter to me and my
audience?”
• “I’d like to receive more relevant pitches”
• “How do I showcase all my great content and influence?”
• “All brands manage programs differently. Why can’t there be a
standard?”
• “I wish brands understood my authentic voice”
• “I’d like to be paid what I’m worth”
• “I wish brands knew that influence is more than just a
number”
TAPINFLUENCE
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16. THE STATS SPEAK FOR THEMSELVES
Influencers’ Top Branding Pain Points
What Influencers Say Brand Sources Lack
68% Expectations by brands that my time is free
30% Relevancy of products or pitches to my
blog and audience
50% Number of irrelevant incoming pitches
22% Don’t pay enough
38% Brands not listening to your ideas about content that
works for your audience
12% Not enough leads/scale
38% Negotiating rates
9% Limited contact information
33% Miscommunications or excessive back and forth with the
brad/brand rep
7% Responsiveness
24% Brands not coming through with negotiated payments/
products
6% Negotiating on my behalf
22% Number of inbound requests from brands
6% Not easy to filter/be selective
20% Lack of standards in contracts, requirements, etc..
2% Too many leads
Source: Technorati 2013 Digital Influence Report
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17. BUT IT’S ALL GOOD
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18. TAPINFLUENCE
MARKETPLACE
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19. SHOWCASE
YOUR
INFLUENCE
WITH A
MEDIA KIT
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20. LET’S TAKE
A TOUR!
PROFILES, MEDIA KITS
AND MARKETPLACE
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21. WHY SHOULD I JOIN
TAPINFLUENCE?
• More Fortune 1000 brands than any other influencer
marketing company.
• Full attribution for all content created and distribution
• Fair compensation
• Standards for program management
• Professional, polished media kit
• Exposure to brands who are a relevant fit for your audience
• Build long-term relationships with brands
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22. HOW DO I
SIGN-UP?
WWW.TAPINFLUENCE.COM
/SOLUTIONS/INFLUENCERS
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23. QUESTIONS?
YOU CAN ASK QUESTIONS WITHIN THE
GOTOWEBINAR CHAT INTERFACE, OR TWEET YOUR
QUESTION USING #TAPINFLUENCE
Resources – be sure to check out our ebooks and blog posts. Tell your
friends about our new Media Kits!
www.tapinfluence.com
TAPINFLUENCE
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