Joe Gagliese, co-owner of Viral Nation, a global influencer marketing and talent agency, talked about starting influencer marketing on Vine. Takeaways from the presentation were: *What "Less is More" means for Viners *Who makes a good Vine influencer *Which brands are winning with Vine videos *Which metrics matter for Vine campaigns

1. Social Media Platform
Best Practices Series
VINE

2. PRESENTORS
Holly Hamann
Co-founder and CMO
TapInfluence
Twitter Handle: @HollyHamann
Joe Gagliese
CO-Founder
Viral Nation
Twitter Handle: @viralnationinc

3. VINE OVERVIEW
• What is Vine?
• What makes Vine different
from other social media
platforms?

4. WHAT MAKES FOR A
GREAT VINE INFLUENCER?
• Actively posting
• Level of engagement
• Level of creativity
• Cross platform presence

5. HOW TO UTILIZE VINE
• Sponsored content
• Organic content created by the
influencers
• Calls to action in form of video or
description
• Optimal times and dates
• Product placements

6. KEY SUCCESS FACTORS
• Choosing the correct influencers
• Post campaign results
• Ensuring placed content is organic
as possible

7. INSIDER TIPS
• Performance incentive
• Using industry experts like Viral Nation
• Direct to influencer
• Going viral

8. SUCCESS STORY
• 2500 Re-Vines
• 14.7K Likes
• 1.1M+ Loops
Gary Josh ReneeScotty

9. QUESTIONS?