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Creating magical
experiences on
mobile using NFC
Jamie Conyngham, CEO + Co-founder
Andrew Davis, Director + Co-founder
Ages ago   A while ago   Not long ago   Now
a ul
                 P
         fr om
  a ge
Im
650 million
{+118%}

              Source: Gartner, 2012
4,600,000,000

                Source: IDC, 2012
93%
7%




      Source: Forrester, 2012
16,500,000   4,000,000    7,500,000




1,500,000    11,000,000   13,500,000
                               Source: Google, 2-012
Source: Frost & Sullivan, 2011
The effort test
250 bars / restaurants case study
New tourism experiences
to
          ot
   re ’s g e to
 he mor than
T e
  b bile rs.
  mo anne
    b
..... a simple magical experience
Andrew - andrew@tapit.com.au
Jamie – jamie@tapit.com.au

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Tapit Cannes 2012 Presentation - Creating Magical Experieneces on Mobile Using NFC