This presentation is about how Native Tongue's language learnings apps reached its customers. We cover: 1. Understanding the mobile app landscape 2. App Store Optimisation 3. Marketing activities - what worked and what didn't work 4. Analytics This presentation was for Sydney Mobile Marketing Meetup on 26 March 2015. If you need assistance with mobile marketing consulting services, go to http://tapmint.com.

1. How do I reach my customers on mobile?

2. About Us
Matthew Ho
● Worked web/mobile for 7 years
● Next Digital, Deloitte, Airbnb
● Twitter: @inspiredworlds
● Chicago Bulls Fan!
Head of Product Development at Tapmint

3. About Us
Tapmint
● Innovation, rapid experimentation,
complete solutions
● Native Tongue - First winning team in
Startup Weekend in Australia
● Language game apps - Spanish Smash,
Mandarin Madness, English Eruption
● 500,000 downloads

4. Content
1. Understanding the mobile landscape
2. App Store Optimisation
3. Marketing Activities
4. Analytics

5. 1. Understanding Mobile App Store Landscape
How it works
● Categories
● Curated Store
● Featured
● Rankings: Top Grossing Apps, Top
Free Apps, Best New Apps
● Approval process

6. 2. App Store Optimisation - Screenshots
iOS8 Mobile App Store
● App preview video is first asset shown
● First screenshot is even more important
● Consumers can decide based on image
● App design has to be awesome
● Submit with version update

7. 2. Description
● Elevator sales pitch
● First two lines are critical
● Invites user to click on “more”
App Store Description

8. 3. Keywords in listing
● Can choose keywords
● These are not shown in the listing
● What do your customers search for?
● Tools - Sensor Tower, App Annie
● Competition
In iTunes admin

9. 3. Marketing activities
● PR - Language & Education
● App review websites - not effective
● Blogs
● Social Media
● Reaching out on Twitter
● ASO - Organic search
A number of channels

10. 3. Marketing activities
● Mobile advertising experiments
● Education app stores
● Kids tablet - nabi
● Direct sales to schools - long sales cycle
● iTunes education volume purchase
● Find people that had need & engage
A number of channels

11. 4. Analytics provides insights
● Downloads
● Active User (Daily, Weekly, Monthly)
● Retention
● Conversion funnel
● User acquisition
● Quality of install

12. Contact Me
● Email: hello@tapmint.com
● twitter.com/inspiredworlds
● Website: http://tapmint.com
● Personal blog: http://inspiredworlds.com
(Top 20 Australian best business blog)