People spend much more time using mobile apps than browsing the mobile web. Americans now spend over two hours per day using apps on their smartphones, with that time accounting for 12% of total media consumption. The number of mobile app downloads has also grown enormously, increasing from 81 billion in 2012 to an estimated 300 billion by 2016, demonstrating how central apps have become to mobile experiences.

1. www.tapsense.com info@tapsense.ocm
Why Apps? Time Spent on Mobile is (Mostly) In Apps
Smartphone owners spend 127
minutes/day in mobile apps
• Time spent on apps dwarfs time
spent on the mobile Web
• Mobile now accounts for 12 percent
of Americans' media consumption
time
• Mobile App downloads: 81 bn in
2012  300 bn by 2016
http://www.businessinsider.com/mobile-usage-how-consumers-are-using-their-phones-and-what-it-means-2013-1