Pinterest has always been more than a social media platform – it’s a discovery tool. With millions of ideas from party planning, parenting, interior décor, meal plans, fitness hacks, to humor posts, it’s easy to understand how most people can easily get sucked into the site for hours. Source <> http://www.ecbilla.com/ecommerce-articles/e-commerce-trends/simple-tips-to-boost-sales-on-the-pinterest-shop.html

1. Simple Tips To Boost Sales
On The Pinterest Shop
Pinterest has always been more than a social media
platform – it’s a discovery tool. With millions of
ideas from party planning, parenting, interior décor,
meal plans, fitness hacks, to humor posts, it’s easy to
understand how most people can easily get sucked
into the site for hours.
But it’s not just consumers. Even ecommerce sites
are slowly realizing the potential of Pinterest to help
boost their sales. In fact, since Pins became Buyable

2. in 2015, numerous businesses jumped on the chance
to sell to the platform’s more than 100 million users.
This year, Pinterest made some major changes that
made shopping on their site a better experience.
Now, consumers can put several items on their
Shopping Bags, and access them from their mobile,
desktop, or laptop. With more than 10 million items
for sale and users Pinning more than 4 million
products a day, businesses need to ensure that
they’re ahead in the game.
Want to draw users to your Pinterest Shop? Follow
these simple tips and watch your sales get a boost.
1. Prioritize your Pinterest Shop profile.
One of the biggest issues with shopping online is
trust. Build it from the onset by making sure profile
gives the right impression. Use your business name
and logo, link your website, and write a short
description about what you offer.

3. Don’t forget to confirm your business (a red
checkmark) to maximize the benefits of Pinterest
Shop. After the confirmation, you will be able to
access their analytics and your profile picture will
appear on any image that will be Pinned from your
site.
2. Be creative and specific with product descriptions.
Stunning pictures coupled with the right choice of
words have an impact on buyers. The more specific
you are about your product, the more it will stand
out from the rest. So don’t just say ‘brown leather

4. bag’ or ‘blue cocktail dress’. Make your words POP!
Opt for precise terms that will show off the best
features of your goods.
Try this formula the next time you create
descriptions for your merchandise:
[brand name] + [material (if applicable)] + [color] +
[style] + [actual product name]
Examples:
* Lucky Brand Wash Denim Utility Jumper
* Home Collections Wendy Velvet Throw Pillow
* Lacquer Cashmere Matte Nail Polish Collection

5. Nothing is set in stone, so feel free to mix it up or
omit some aspects that you won’t need. But use this
as a guide so your product descriptions for the
Pinterest Shop will be as good as the pictures you
took. Keep it short and to the point – but make it
clear so that shoppers know exactly what they’re
buying.
3. Invest in high-quality images from different
angles.
Whether you’re selling bags, clothes, or kitchen
appliances, it’s better to have at least two or three
more pictures of the product shown from different
angles. This helps shoppers have points of reference
for size and suitability.

6. The best images however, are that of the
merchandise in its natural environment. For
instance: if you’re selling bags, have models wear
the actual item. This makes it easier for Pinterest
Shop users to imagine how the product will look like
once they do buy it. In fact, you’re making the
purchasing decision easier, too!
4. Provide valuable information in your product
captions.
Use the captions field to really describe your
product in full detail. What is it made of? State the
size, weight, and/or dimensions. What are its other
features? You may also write a bit of information
about its packaging, if applicable.
Try NOT to make it too lengthy, but ensure that the
important aspects of the goods are covered.
Pinterest Shop merchant Bloomingdale’s for
example, provides detailed product information that

7. also includes the size of the garment the model is
wearing, as well as the model’s measurements for
the shopper’s reference.
5. Include other pertinent details for shopper
convenience.
Details matter. Be sure to include it in your Pin to
make shoppers’ lives easier.
Some things to consider are:
* FREE or inclusive shipping fees
* Cleaning and care instructions
* Notes on proper handling
* Installation/decorating tips

8. Make shopping simple.That’s what Pinterest Shop is
all about and that’s what every merchant should be
after. By providing a better user experience on one
of the world’s most favorite content discovery
platforms, you’ll be sure to leave your customers
smiling even before they receive their items.
Remember: it’s harder to sell online because of
anonymity. According to Help Scout, most
businesses only hear from about 4 percent of
dissatisfied customers. This means 96 percent aren’t
saying anything, but have NO plans of returning!
That’s already hundreds to thousands of lost sales
right there. So make first impressions count –
especially on Pinterest.