This book has taken a holistic approach to understand the attitude of Pakistani consumers towards counterfeit luxury products. The model for this research is based on the Theory of Planned Behavior and the Theory of Reasoned Action, which were empirically tested through Structural Equation Modeling (SEM). The model consists of five social antecedents (Normative Susceptibility, Informative Susceptibility, Individualism, and Collectivism) four personal antecedents (Status Consumption, Value Conscious, Perceived Risk, Materialism, and Personal Gratification), and four Moral antecedent idealism, relativism, religiosity and ethics) There are several books that discuss the theoretical aspects of this field of study in detail. This book is however different from the rest because it practically demonstrates how to incorporate the theories into a practical mathematical model to extract meaningful results from the data available.

1. A bookon “ConsumerAttitude Towards CounterfeitLuxuryProducts” AuthoredbyDr.
Tariq Jaleesisavailable at http://www.scholars-press.com/