BRAVE Bristol Feb 2015 - Social Media
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Slides from the latest BRAVE Seminar in Bristol. A quick overview with tips and tricks on how to make the most of your social channels.
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BRAVE Bristol Feb 2015 - Social Media
- 1. @NoisyMonke y or event # @MrJonPayne
- 2. @NoisyMonke y or event # @MrJonPayne BRAVE SOCIAL MEDIA
- 3. Social Media @Tashsb I’VE MADE ALL THE MISTAKES* Creative D 3 years @ Noisy Little Monkey 6 Years working in a creative industry I like to overspend Better at picture dan da wrdz
- 4. EXPECTATIONS – KEEP IN MIND… • I don’t have all the answers • I’ll probably be wrong • You will probably be wrong. • Things that work for me may not work for you. • What worked last month may not work tomorrow. • Take everything with a pinch of salt – If it doesn’t work try something else. ©SoraZG
- 6. Social Media @Tashsb YOU WILL VIEW THESE SLIDES ONLINE WHILST GIVING US SOME FEEDBACK©Kristina D.C. Hoeppner
- 7. Social Media @Tashsb TODAY YOUR WEBSITE / CONTENT YOUR AUDIENCE FACEBOOK & TWITTER GOOGLE PLUS & LINKEDIN PINTEREST & INSTAGRAM TOOLS
- 8. Social Media @Tashsb ©Andi Sidwell
- 9. Social Media @Tashsb TRAFFIC • Social media works best when there is some meat on the bone • WordPress is the best • Your web designer will love it • Else, where will people who follow you go? It needs to be: On www.<yoursite>/blog Updated regularly Give useful information Contain unique insights / perspective / news Running the Yoast SEO plug in http://wordpress.org/ http://yoast.com/wordpress/seo/
- 10. Social Media @Tashsb ADD PT & MD Social Media @Tashsb Yoast Plugin
- 11. KNOWLEDGE GRAPH Millward Brown 2014 PEOPLE USE PHONES FOR SOCIAL
- 12. Social Media @Tashsb GET A RESPONSIVE SITE http://wordpress.org/ http://yoast.com/wordpress/seo/
- 13. Social Media @Tashsb © Christian Schnettelker
- 14. BUT WHY WRITE CONTENT? There are a number of reasons why you should but my top two are: • Google likes fresh content (your site will rank better) • A great way to engage with your audience and attract them to your website. • (But don’t write content for contents sake)
- 15. Social Media @Tashsb WHO ARE YOU DOING THIS FOR? ©Reuver
- 16. Social Media @Tashsb SOCIAL MEDIA STYLE GUIDE • Who are the audience? • What do the audience want? • What do they want from social media? • Who do they trust? • What do they read online? • What does that mean for my writing style? • Who is empowered to do this? Take ½ a day to do this. It’ll make you do a better job WHO ARE YOU DOING THIS FOR?
- 17. Social Media @Tashsb IT Director Challenges: Budgets Reliable Infrastructure Managing geeks Wants: Straight forward language Reliable data Facts figures Reads The Register, Seth Godin, Homes & Gardens, the headlines on the gutter press Uses Email. BBC apps Developer (agency based) Challenges: Work / Life (18 month old kid) Productivity The new boy is better than me Wants: Productivity Tools, management advice, Google Glass, to be entertained Reads netmums, nhs direct, Stackoverflow, Wired, Oatmeal, xkcd Uses r/tech, Facebook IT Journalist Challenges: Being ahead of the latest geek trends, stock news, tech gossip, being found out. Wants: Google Glass, Bylines in the nationals, her big break. Reads The Register, Guardian Tech, gizmodo, TC, Mashable, Buzzfeed, NextWeb Uses r/tech, Google+, Twitter & Facebook © Wordlizen, Dekcuf, GuySie
- 18. Social Media @Tashsb WOT DUZ DAT MEAN FYR STYLEZ, BRUV? Tone of voice? Izzit? USE PERSONAS TO DEFINE TOV
- 19. HOW WILL YOU HANDLE NEGATIVITY? Social Media @TashsbWho do they trust? Do you share a common enemy?
- 20. Social Media @Tashsb USE PERSONAS TO CREATE PURPOSE • Give your content purpose – What do you want your audience to do or feel after reading your blog post? Do you want them to: • Share it, engage, converse, feel informed or enlightened? • What can you write about to help or inspire your audience? • Can you answer their queries? • What do they need to know about you?
- 21. USE PERSONAS TO THINK ABOUT TYPES OF CONTENT How-To Guides Step by step guides Top Lists Top ten Opinion Over Controversial Topics Provide perspective Data Interesting stats News What’s trending Interviews Meet the team Infographics Turn data into a visual format Product, Service, or Content Highlight what you do Reviews Provide opinion Pro/Con lists Help make people make decisions Video/Audio Content Bite size information Seasonal Content Valentines day, Pirates day, Christmas etc.
- 22. Social Media @Tashsb © Allen Skyy
- 24. Social Media @TashsbSocial Media @Tashsb
- 25. Social Media @Tashsb GET PLANNING - SCHEDULED FUN Hubspot Editorial Calendar Social Media @Tashsb
- 26. Social Media @Tashsb ©Andi Sidwell
- 27. Social Media @Tashsb OR IF YOU’VE ALREADY STARTED, IT’S TIME TO CHECK… ©Philon
- 28. WHY ARE YOU USING SOCIAL MEDIA? Goals will help you measure what’s working – You might have different goals for different channels WHAT ARE YOUR GOALS
- 29. @NoisyMonke y or event # @MrJonPayne WHICH PLATFORMS?
- 31. Social Media @Tashsb SPREADS EASILY Double bubble = social helping search ranking
- 32. • Signed out of Google, no cookies Social Media @TashsbGoogle+, Facebook & Twitter help you dominate branded search
- 33. #ThinkLocal @MrJonPayne HOW MUCH CAN I DO MYSELF?
- 34. Social Media @Tashsb TOP TIER PLATFORMS I’d lean more towards Twitter. Good for outreach to influencers and customers in the B2B sector
- 35. Social Media @Tashsb SECONDARY PLATFORMS If you’re niche, hip, cool. Target Instagram or Vine. LinkedIn isn’t easy to scale
- 36. Social Media @Tashsb FACEBOOK © Coletivo Mambembe
- 37. Social Media @Tashsb FACEBOOK – WHAT’S CHANGED • September 2013 - Reduced the reach of brand pages • Old news will be pushed down – breaking news and live events & trending topics will surface more readily. https://blog.bufferapp.com/facebook-news-feed-algorithm © Coletivo Mambembe
- 38. Social Media @Tashsb FACEBOOK • Influenced by when people like, comment & share Story bumping - resurface stories that people did not scroll down far enough to see but are still getting lots of engagement. • From Jan 2015 - Facebook will begin monitoring and reducing the appearance of overly promotional posts © Coletivo Mambembe
- 39. Social Media @Tashsb A perfect Facebook post: • is a link • is brief - 40 characters or fewer, if you can swing it • gets published at non-peak times • follows other posts on a regular schedule • timely and newsworthy https://blog.bufferapp.com/anatomy-of-a-perfect-facebook-post WHAT FACEBOOK LIKES
- 41. Social Media @TashsbSocial Media @Tashsb http://moz.com/blog/meta-data-templates-123
- 42. Social Media @Tashsb A perfect Facebook post: • is a link • is brief - 40 characters or fewer, if you can swing it • gets published at non-peak times • follows other posts on a regular schedule • timely and newsworthy https://blog.bufferapp.com/anatomy-of-a-perfect-facebook-post WHAT FACEBOOK LIKES
- 43. FIND OUT WHAT WORKS FOR YOU ANALYSE
- 45. INSIGHTS OVERVIEW Post Clicks Likes, Comments & Shares
- 46. NOT ALWAYS AS IT SEEMS @Tashsb Why goals and measuring is really important!
- 47. Social Media @Tashsb WHAT WORKS FOR US Social Media @Tashsb
- 48. Social Media @Tashsb CONSIDER ADVERTISING
- 49. Social Media @Tashsb HOW MUCH TO SPEND? How long’s a piece of string?
- 50. Social Media @Tashsb© Aaron Stidwell FACEBOOK CONCLUSION & TIPS • Choose your goals for Facebook • Test post styles, imagery and text • Look at insights • Set aside a budget for paid.
- 51. Social Media @Tashsb TWITTER © Eldh
- 52. Social Media @Tashsb© A.Pasquier
- 53. Social Media @TashsbSocial Media Training @Tashsb Followerwonk & JustUnfollo IS YOUR AUDIENCE ON TWITTER?
- 54. Social Media @Tashsb HOW TO SEARCH • Look at who your competitors are following? • Look at who is following your competitors? • Who is famous in your industry? • Who is local? • Who is a brand ambassador? • Who has similar interests?
- 55. Social Media @Tashsb USE LISTS • The timeline you wished you had • Journalists and bloggers • Influencers • Customer/ Clients • Competitors • By sector • Location based lists
- 56. Schedule your posts, keep pics big and maintain editorial sign off, use BufferApp @NoisyMonkey @Tashsb
- 58. Social Media @Tashsb • Tweets that include hashtags are 33% more likely to get retweeted than tweets without hashtags http://hashtagify.me, http://trendsmap.com/, https://ritetag.com/
- 60. Social Media @Tashsb WHAT WORKS
- 62. Social Media @Tashsb Impressions Summary TWITTER ANALYTICS
- 63. Social Media @Tashsb • Clear CTA ‘Click Here’ • Create urgency ‘Right Now’ • Use pictures & resize your images • Comment don’t just RT • Share your message more than once TWITTER CONCLUSION & TIPS
- 66. Social Media @Tashsb© BellaFaye Garden
- 67. Social Media @Tashsb According to Piqora: 70% of the clicks happen within first 2 days
- 68. Social Media @Tashsb WHAT WORKS Curalate Infographic
- 69. Social Media @Tashsb Curalate Infographic
- 70. Social Media @Tashsb Curalate Infographic
- 74. Social Media @Tashsb SECRET BOARDS
- 76. Social Media @Tashsb • Use attractive & engaging images • Write optimised descriptions for your pins • Think about trends • A mix of your pins and others • Use secret boards to inspire • Tell your story PINTEREST TIPS © Aaron Stidwell
- 77. Social Media @Tashsb INSTAGRAM © Wiertz Sébastien
- 78. Social Media @Tashsb © Soundman 1024
- 80. Social Media @Tashsb WHAT WORKS Building a community
- 81. Social Media @Tashsb BEHIND THE SCENES
- 87. Social Media @Tashsb • Use relevant # • Converse • Be involved in your community • Tell your story • Think about trends INSTAGRAM TIPS © Aaron Stidwell
- 88. Social Media @Tashsb GOOGLE PLUS
- 89. Social Media @Tashsb © Kevin Lawver
- 91. Social Media @Tashsb Local Page vs. Brand Page
- 92. #DownloadBath @MrJonPayne SMASHING IT ON THE GOOGLE+ 100,000 + views from Google / Google maps
- 93. #DownloadBath @MrJonPayne100,000 + views from Google / Google maps
- 94. #DownloadBath @MrJonPayne100,000 + views from Google / Google maps http://www.noisylittlemonkey.com/?s=google+plus
- 96. Social Media @Tashsb DIFFICULT TO SCALE © Kenny Matic
- 97. Social Media @Tashsb IT’S ABOUT PEOPLE CONNECTING WITH PEOPLE • Make sure your team have optimised profiles - Good profile images - Links to your website - Use key terms you want to be found for • Connect - Be genuine - Give them a reason to trust you
- 100. Social Media @Tashsb © Aaron Stidwell TOP TIPS • Ask for what you want – ‘Pls RT’, ‘Share with your friends’ • Include a call to action – ‘join our mailing list’, ‘come along to our event’, ‘BOOK NOW!’ • Create urgency – “enter our competition today to win a free family ticket” • Converse with people – “thanks for attending”, “what do you think about..” • Cross pollenate
- 101. Social Media @Tashsb © Aaron Stidwell TOP TIPS • Think about timing • You might want to budget for paid advertising • Know your audience and what they want • Create content that is tailored to your audience • Decide what success looks like on each channel • Be patient – Social is not a one night stand • It’s also not for selling, it’s telling a story – your story • Get visual – people love photos! http://www.noisylittlemonkey.com/free-images/
- 102. TOOLS – TO MAKE IT EASIER © Josep Ma. Rose
- 103. Social Media @Tashsb • http://www.picmonkey.com/ & https://www.canva.com/ http://www.noisylittlemonkey.com/blog/free-images/ http://thevisualcommunicationguy.com/2014/07/14/can-i-use-that-picture/
- 105. Social Media @Tashsb MONITOR . MEASURE . IMPROVE Hootsuite | Bufferapp | Professor Traffic
- 106. Social Media @TashsbCampaigns in Analytics
- 107. Social Media @Tashsb © Bhaskar Peddhapati