In early 2016, Flurry revamped the UI and functionality of its mobile analytics platform to offer premium features such as on-the-fly segments, funnels, and cohort analysis while continuing to remain free, regardless of the number of data points you track. This deck walks you through the questions Flurry helps you answer, a look at the new Flurry Explorer tool, and how to get started with mobile app analytics tracking. Please email tasmin@flurry.com if you'd like to see Flurry in action.

1. Pub Products: 2016 Strategy
The All New Flurry Analytics
Effectively measure, grow, and monetize your app portfolio

2. Pub Products: 2016 Strategy
3 🔑 Questions Flurry Analytics Answers
WHO
Discover who your core users are, including demographics and
interests
HOW
Understand how your users are interacting with the app to drive
data-driven product decisions to meet their needs
Determine which channels and campaigns are helping you
acquire quality users
WHERE

3. Pub Products: 2016 Strategy
Out-of-the-Box Tracking
Flurry Analytics: 5 Minutes & 5 Lines of Code
Adoption & Engagement
#import "Flurry.h"
- (BOOL)application:(UIApplication *)application didFinishLaunchingWithOptions:(NSDictionary *)launchOptions {
// Replace YOUR_API_KEY.with the api key in the downloaded package
[Flurry startSession:@"YOUR_FLURRY_API_KEY"];
// Your code ...
}
User Navigation
• Sessions
• Active Users
• New Users
• Session Length
• Frequency of Use
• Benchmarks
• User Paths
• User Retention
• Version Adoption
• Cross-App Usage
• Time of Day Reporting
Audience Profiling
• Custom User Segments
• Demographic Estimates
• Geography
• Language
• Personas
• Devices & Carriers
• Firmware Version

4. Pub Products: 2016 Strategy
A Redesigned Dashboard to See Metrics in Action

5. Pub Products: 2016 Strategy
App Navigation Simplified
Use the App Selector to see metrics for up to 5 apps at once
Filter metrics by demographic and technical information

6. Pub Products: 2016 Strategy
Monitor User Retention Through Two Different Lenses
Return Rate
Track the percent of users
returning on a specific day after
installing the app
Rolling Retention
Measure user churn by
understanding how many people are
still active at least n days after install

7. Pub Products: 2016 Strategy
Audience | Demographics
Flurry estimates
audience demographics
with increased accuracy
from Yahoo Audience
Insights, powered by
Yahoo Mail, Search,
Content and Tumblr

8. Pub Products: 2016 Strategy
Track Specific Actions with Custom Events
Use Flurry’s custom events to
monitor actions such as:
• Article view
• Inviting a friend
• Making an in-app purchase
• Completing a sign-up
Two-level structure
Flurry offers a two-level event structure to track parameters of custom events. For
example, you can add the parameter article_title to the event article_view.
To get started with custom events, please check out our event documentation.

9. Pub Products: 2016 Strategy
Introducing Flurry Explorer
Compare and filter data by custom events, session info, technical data, demographic
and geographic information, attribution, and time period.
Flurry’s new powerful analysis tool allows you to understand user behavior
through instant queries.
How do your users interact with
your app?
Where do users drop off in an event
sequence?
What actions make your app sticky?

10. Pub Products: 2016 Strategy
Flurry Explorer | Segments
• Which article category
in my news feed
generates the most
clicks in different
countries?
• Is there a level in a
game that users are
finding too difficult?
Answer questions like:
Segment your data based on users, sessions, events, and parameters

11. Pub Products: 2016 Strategy
Flurry Explorer | Funnels
Sign-up funnel
Identify barriers to
completing sign-up by
understanding where
users drop off.
Purchase Funnel
Monitor the steps that
users need to take in
order to make purchases
in your app.
Common Funnel Analyses:
Discover key drop-off points for your users as they navigate through the app

12. Pub Products: 2016 Strategy
Flurry Explorer | Cohort Analysis
• What actions make
your app stick?
• Which regions have
lower user churn
rates?
Answer questions like:
Gain deeper insight on users’ return rates and discover how many days it takes them
to perform certain actions

13. Pub Products: 2016 Strategy
Take 5 minutes today to integrate Flurry Analytics
into your app
Need more information?
Check out our documentation or send an email to integration@flurry.com for
help with implementing our SDK.
Get started at
developer.yahoo.com