SmartOffice is a one stop solution for all your business needs. An integrated solution with CRM, Toll-Free service, Internet connectivity and Landline connectivity in a single box. Learn how this can reduce your infrastructure costs and is the best solution for startups and growing businesses to setup offices.

1. Connectivity Security Solutions Collaboration Cloud and SaaS Marketing Solutions IoT Solutions
#TimeToDoBig
Technology Challenges in starting a new
business!

2. #TimeToDoBig
HEMANT MATHUR
PRODUCT MANAGER – ICS
• Technology Enthusiast, lifestyle blogger with multifaceted experience
covering varied aspects of Product Marketing in Information and
communication technologies for large telcos
• Lead product strategy and operations for innovative office-in-a-box
solution - SmartOffice
Hemant.Mathur@tatatel.co.in
@its_hemant
(IoT, Cloud, SaaS)

3. #TimeToDoBig
Our Promise
DEVELOP
Develop deep
understanding of the unique
needs of our customers
DELIGHT
Delight our customers with
great experiences at every
touch point
DELIVER
Deliver pioneering
products & services of
outstanding quality
& value

4. #TimeToDoBig
2,000+ Strong
Enterprise Team
250,000+
Business Customers
750+
Partners
1,600+
Channel Team
60+
Cities Present
60,000+
Connected Buildings
160,000+ per Month
Field Visits
125,000+ km
Optical Fiber
Our Reach

5. #TimeToDoBig
Topic for today
1. The Context
2. Problem statement
3. Introducing SmartOffice
4. Value Proposition
5. Customer Profile
6. The Box
7. Poll Question

6. #TimeToDoBig
The Context
1st
• India is turning out be
world’s largest Start-
up ecosystem.
• Already at #3
60K
• # of new businesses
that register each
year in India
• They have unique ICT
challenges and
opportunities
20Mn
• India has 50 Mn
SMEs, out of which 20
Mn are tech ready
• 8% of country’s GDP
is contributed by
SMEs
40%
• SMEs employ 40% of
country's workforce,
next only to agriculture
India is poised to be a 5 Trillion economy by 2025 and new and existing SMEs will be the growth
drivers

7. #TimeToDoBig
Setting up a new Business OR office is not easy
Start with
Broadband
and then
upgrade later
Hardware for
Storage Data &
Information
Security
Equipment –
Routers, Wifi,
PBX, LAN, etc
Office/
Business
Applications
Etc, etc
Best quality
Voice & Data
is expensive
Specialized IT
resources to
manage

8. #TimeToDoBig
The reality is, a new business needs to
Deal with multiple vendors
pitching different
technologies & devices
Incur significant CAPEX on
equipment and then AMCs
Divergent solutions which
are not necessarily future
reach
Spend time on what is
essentially a non-core
activity

9. #TimeToDoBig
Initial costs to new setup / branch office
Storage Compute Email Apps Colab
Already on the Cloud
OPEX
Enterprise connectivity [ > 1 Lakh + AMCs]
EAPBX Data Router WiFi AP LAN Switch FXS Firewall Computing
CAPEX
Depends on size
of ops
* Infra sized for office setup of 60-100 employees

10. #TimeToDoBig
Poll Question 1
Is your organization using different providers for
voice, data and apps?

11. #TimeToDoBig
5 Simple rules on technology for SMEs
• Obsolesce is a huge burden
• Technology is not a real estate that will appreciate
Rent it, do not own it
• SME needs are unique and simple
• SME business process evolve constantly
Select ‘Fit for purpose’ vs Scaled down large solutions
• Unused capacity is costly
• Use your capex to grow your core business
Bill and you grow, Pay as you use
• In general cost of integration is 10x of cost of product
• Owns will be on you to ensure everything fits together
Look for Integrated solution vs Silos of products
• IT talent is expensive
• Ensure support is linked to your spends and is not a fixed cost
Ensure there is support

12. #TimeToDoBig
Introducing SmartOffice

13. #TimeToDoBig
SmartOffice : a one-stop-shop for your office setup
Voice
Data
WiFi
Firewall
Business Apps
TFN
ACS
IoT Enabled
Office Apps

14. #TimeToDoBig
SmartOffice fulfills the need of …
New branch setups
Businesses upgrading their
legacy Hw/Sw
New startups
SOHOs upgrading from BB

15. #TimeToDoBig
The SmartOffice value proposition
One-stop-shop solution for
communication &
application needs
Pay no CAPEX and no AMCsIntegrated Solution Future Ready

16. #TimeToDoBig
Poll Question 2
What SaaS applications your organization is currently
utilizing. Eg CRM, HRM, F&A?

17. #TimeToDoBig
Front view
Back view
The Box

18. #TimeToDoBig
Economic Value of the Box
Single Box Solution for Voice, Data and Security Needs
Rs. 40K Rs. 2K Rs. 3K Rs. 10K Rs. 10 K
Total Capex
= 1.05 Lac
Rs. 40 K
Additional annual
recurring cost of
12K AMC
IP PBX Data Router WiFi AP LAN Switch 32 Port FXS Firewall

19. Advanced Call management features
Inbuilt Auto Attendant Deliver pre-recorded greeting message 24X7 to the caller
In-built Voice Mail Caller can leave their recorded message if the called extension is unanswered, so
no business call will be missed resulting in increase productivity
Voice Recording Solution within the box allows to record all internal and external communication,
monitoring recordings can help to check on usage of communication system for
official work and also no wrong commitments are made to clients
Call management Host of standard PBX calling features like call forwarding, call conference, waiting,
transfer etc

20. IP enabled box with interoperability with analog phones
IP Phones Analogue Phones SmartphonesVideo Phones PC/Laptop
Best of both worlds State of the art voice communication solution offering TDM and IP interfaces
Choice of CPEs Supports all phones to suit your budget and usage pattern. For eg MD may need
Video phone but guard room may require a low cost analogue phone. One may
even decide not to buy phones and use a laptop client for voice calls.
Capability 96 total user extensions (64 IP and 32 FXS ports)
Supports 20/30 channels

21. Firewall and Access Policies
Built-in Firewall
Protection
Internal Data
Network
Internet
External Threats
Advance Firewall Protection Built-in firewall, fulfilling the basic security needs of any organisation
MAC Address Filtering Blocking IP, MACIDs
Protection Against Denial of
Service Attacks
Manage unwanted intrusions from internal or external networks

22. Create Wireless LAN without any extra hardware
Advance Routing Options Inbuilt Wi-fi Router, no need to purchase additional Wi-Fi access point to
implement WLAN within the office premise
Integrated data router Integrated DATA router, no need to purchase additional router
Integrated 8 Port Ethernet
Switch
In-built managed 8 Port LAN Switch to establish LAN set up within the office
premise

23. #TimeToDoBig
Accessories for SmartOffice
IP Phones Video Door Phone + attendance PA System
Console Phone Surveillance + 2 way audio FXS gateway to add analog extn
FXO gateway for standalone FL Softphone Dialler
All are SIP based
accessories and act as
IP extension. No extra
wiring required

24. Document Management System (DMS)
Store and retrieve files
Store all types of documents
Manage and track file versions
2 level workflow for user
permissions and access
Manage and control user
privileges with usage notifications
[] 100 GB per user
[] Pooled storage, so as you add
users total quota grows
[] Secure Collaboration

25. #TimeToDoBig
CRM Solution for SMEs
Presales Module
Campaign Management
Lead Management
Contact Management
Sales Module
Client Management
Field Force Planning
Customer Module
Work flow module to manage
customer life cycle
[√] Easy Setup [√] Remote assistance [√] Powerful Dashboards

26. #TimeToDoBig
SmartOffice – Use cases
Manufacturing,
Vadodara
• Starting a new branch
• Wanted to use voice and
data both
• Looking for a PRI but when
SO was offered they picked
it immediately
• In addition to SO, customer
configured their own
security firewall
Saint-Gobain Wega Cabs Mungi
Transport Services
Bangalore
Manufacturing of auto parts
Pune
• Using walky phones +
regular broadband.
• As a combo SmartOffice
was offered and to facilitate
migration similar numbers
were offered on SIP
• Customer was using fixed
lines at a new site office
• They liked the one box
approach that does it all,
voice, data, logic for call
routing through IVR
• Preferred higher DID
extensions for their setup
NHC Foods
Exporter of Spices to US & EU
Mumbai
• NHC foods was shifting to a
new office at Turbhe.
• Needed regular desk calling
and internet.
• Also wanted ILD to be
restricted to certain
extensions.

27. #TimeToDoBig
Customer Speak
https://www.wbca.st/V4wsfew

28. #TimeToDoBig
Poll Question 3
28
Do you think SmartOffice value preposition can help
derive cost saving for your organization?

29. Thank you!
#TimeToDoBig
|