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Seeing 2020: Predictions in Nonprofit Technology

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When people ask you what’s your 3-year or 5-year plan, do you feel a little baffled? Are you thinking, I know my mission and the impact I want to make, but I can’t even fathom how to get there. Join online fundraising expert Taylor Shanklin as she walks you through advances in technology that we predict will happen over the next three years, and what you can start doing NOW to make sure that by 2020 you are focused on the things you should be focused on and helping your organization see 20/20.

What you will learn:
1) How technology will change to help you more effectively communicate
2) How technology will transform the way people donate to your organization
3) Things you should start doing right NOW

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Seeing 2020: Predictions in Nonprofit Technology

  1. 1. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. Swahili Verb Run Fast SEEING 2020: PREDICTIONS IN NONPROFIT TECHNOLOGY
  2. 2. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. FUNDRAISING IS HARD! • It’s not always easy to ask people for money • You might wear a lot of hats • The dollars you spend on tools & infrastructure are donor dollars • That can make decisions more “emotional” • And scary • Communication across teams can be challenging, and you may be using different software tools across departments that essentially do similar things • Data could be in many places???
  3. 3. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. 1 2 43 The World We Live In Technology Shifts That Will Affect You Assessment / Q&A Tips & Tools You Can Use AGENDA
  4. 4. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. Sr. Manager, Product Marketing Taylor Shanklin MEET T-SHANK Taking it one deep breath and one glass of wine at a time. @KimbiaInc @tshankcycle s • Nonprofit tech nerd: Implementing, Participating, Marketing for 9.5 years • Mother of two very loud and very social children • Loves: Writing, COFFEE!!!, Podcasting, Delving Into Videos, Turkey Hats, Karaoke • Hates: Math, Cat Fur, Cucumbers, My weakness for queso • W Email: taylor@kimbia.com Follow me online at www.tshank.co
  5. 5. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. ABOUT KIMBIA Driven by the donor experience. Kimbia provides online fundraising software that is fast and easy for the donor to use, driving more engagement and revenue. OUR SOLUTIONS Everyday Giving Reduce barriers, engage donors, turn one-time donors into repeat donors Peer-to-Peer Increase donations by empowering supporters with easy-to-use tools Events Maximize your event ROI with an exceptional supporter experience Giving Days Deliver effective one-day crowdfunding events with ease Reporting and CRM Integration
  6. 6. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. THE GREATEST ERA FOR FUNDRAISING
  7. 7. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. T-SHANK, WHAT DO CARS HAVE TO DO WITH FUNDRAISING? 2005 2009 2013 2016
  8. 8. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. WE LIVE IN A WORLD where we are in love with our devices
  9. 9. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. WHERE OUR ATTENTION SPANS are being constantly pulled in multiple directions
  10. 10. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. WITH HIGH EXPECTATIONS THAT EVERYTHING WE USE works like magic
  11. 11. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. AND INDIVIDUALS WANT TO ENGAGE WITH YOUR CAUSES more and more, in the virtual world
  12. 12. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. WHICH COULD LEAVE YOU LIKE..
  13. 13. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. BUT ALSO LIKE..
  14. 14. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. POLL: WHO HAS ONE OF THESE?
  15. 15. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. TECHNOLOGY SHIFTS WHAT’S ALREADY HAPPENING EASE OF USE CONNECTIVITY “ZAP” MEANING FROM DATA “User Experience” “Action Items”
  16. 16. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. FEAR TO ADOPT TECHNOLOGY
  17. 17. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. #1: TECHNOLOGY IS BECOMING EASIER WHAT CAN YOU DO NOW AND WHAT’S COMING IMPLEMENTATION IS BECOMING EASIER USER EXPERIENCE IS KING TOOLS YOU CAN USE 01 03 02
  18. 18. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. SO EASY THE MKTG. DEPT CAN DO IT IT’S EASY AND INEXPENSIVE TO BUILD A BEAUTIFUL WEB PRESENCE FOR YOUR ORGANIZATION
  19. 19. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
  20. 20. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. USER EXPERIENCE IS KINGTECHNOLOGY IS BECOMING EASIER TO USE: WE HAVE TO SHIFT OUR APPROACH TO DONORS & WORK IN THEIR WORLD • Mobile • Connection • SIMPLE Pay w/ Kimbia • Social engagement, integration into daily lives • Less clicks, easy, easy, easy
  21. 21. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. TOOLS YOU CAN EASILY USE: PART 1 CANVA FOR GRAPHICS MAIL CHIMP FOR MARKETING AUTOMATION EASY AND BEAUTIFUL WEBSITE BUILDERS: WEEBLY, STRIKINGLY, SQUARESPACE, WIX
  22. 22. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. #2: CONNECTIVITY IS KEY CONNECT DONORS WITH A BETTER EXPERIENCE & CONNECT YOUR ECOSYSTEM SOCIAL ENGAGEMENT MATTERS ZAPPING THINGS TOGETHER TOOLS YOU CAN USE 01 03 02
  23. 23. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. LinkedIn Google+ Twitter Pinterest Charlie Norbert “The most credible form of advertising comes straight from the people we know and trust.” - Nielsen VIRTUAL, PERSONAL CONNECTION WE ALL WANT CONNECTION. IT’ IN OUR NATURE.
  24. 24. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. TITLE Primary Buyer Persona THE POWER OF PEOPLE
  25. 25. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. TITLE Primary Buyer Persona
  26. 26. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. HUMAN CONNECTION Primary Buyer Persona
  27. 27. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. WHO USES SOCIAL MEDIA? EVERYONE! http://www.pewinternet.org/fact-sheet/social-media/ POLL
  28. 28. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. WHICH SOCIAL MEDIA? LET’S LOOK AT STUDIES FROM SOME EXPERTS http://www.pewinternet.org/fact-sheet/social-media/ http://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social- media-research/ https://www.comscore.com/Insights/Blog/Snapchat-Breaking-into-the-Mainstream-as-it-Posts-New-Highs-Across-Age- Segments
  29. 29. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. BUT, WHAT ABOUT…? LET’S TALK PREDICTIONS & WHAT YOU SHOULD DO Keep emailing More visual Video Keep mailing the RIGHT generation Look for efficiency here Focus on social Think about social advertising to promote events
  30. 30. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. POLL: WHO HAS SET UP A ZAP OR IFFT?
  31. 31. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. LinkedIn Google+ Twitter Charlie Norbert “ZAP”
  32. 32. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. LinkedIn Google+ Twitter Charlie Norbert TOOLBOX & TIPS: PART 2 Johnhaydon.com FOR REGULAR TRAININGS ADSPRESSO: Facebook ads training http://www.nptechforgood.co m/2016/04/11/how-to-get- your-nonprofit-started-on- snapchat/
  33. 33. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. #3: DATA IS LESS SCARY ANSWER QUESTIONS AND STRATEGIZE IN DERIVING MEANING FROM DTA AI + BIG DATA RIGHT MESSAGE, RIGHT TIME TOOLS YOU CAN USE 01 03 02
  34. 34. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. POLL: What do you feel when you hear the word big data?
  35. 35. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. THE ROBOTS ARE HERE
  36. 36. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. THEY AREN’T SCARY LIKE THE MOVIES
  37. 37. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. IT’S MORE LIKE THIS: BIG DATA = ANALYSIS
  38. 38. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. LinkedIn Google+ Twitter Pinterest Charlie Norbert The robots are already there whether we notice it affecting our daily lives or not. BEHAVIORAL PREFERENCES, ANYONE? WE EXPECT EXPERIENCES TO BE CATERED TO US
  39. 39. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. BUZZ WORDS! ARTIFICIAL INTELLIGENCE BIG DATA The theory and development of computer systems able to perform tasks that normally require human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages. Big data alongside artificial intelligence is simply going to help us look at donor data in a more meaningful way (without having to be data scientists or break the bank.) Extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions.
  40. 40. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. LinkedIn Google+ Twitter Charlie Norbert THIS TURNS INTO THIS
  41. 41. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. LinkedIn Google+ Twitter Charlie Norbert TOOLBOX & TIPS: PART 3 Cyfe: for all in one dashboards https://www.salesforce.com/ products/einstein/overview/ SALESFORCE EINSTEIN Klipfolio: for all in one dashboards
  42. 42. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. LinkedIn Google+ Twitter Charlie Norbert F.E.A.R ASSESSMENT + TIPS 1. GET EVERYONE TOGETHER 2. DO THE ASSESSMENT (DOWNLOAD EBOOK) 3. BE HONEST 4. USE A TOOL TO TALK TO EACH OTHER
  43. 43. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES. YAY! THANK YOU!!! WE DID IT! DOWNLOAD THE EBOOK On Kimbia.com homepage Free webinars: Kimbia.com > Resources Contact us: taylor@kimbia.com

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