When people ask you what’s your 3-year or 5-year plan, do you feel a little baffled? Are you thinking, I know my mission and the impact I want to make, but I can’t even fathom how to get there. Join online fundraising expert Taylor Shanklin as she walks you through advances in technology that we predict will happen over the next three years, and what you can start doing NOW to make sure that by 2020 you are focused on the things you should be focused on and helping your organization see 20/20.
What you will learn:
1) How technology will change to help you more effectively communicate
2) How technology will transform the way people donate to your organization
3) Things you should start doing right NOW
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Seeing 2020: Predictions in Nonprofit Technology
1. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
Swahili Verb
Run Fast
SEEING 2020:
PREDICTIONS IN NONPROFIT
TECHNOLOGY
2. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
FUNDRAISING IS HARD!
• It’s not always easy to
ask people for money
• You might wear a lot of
hats
• The dollars you spend
on tools & infrastructure
are donor dollars
• That can make
decisions more
“emotional”
• And scary
• Communication across
teams can be challenging,
and you may be using
different software tools
across departments that
essentially do similar things
• Data could be in many
places???
3. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
1 2 43
The World
We Live In
Technology
Shifts That Will
Affect You
Assessment
/
Q&A
Tips &
Tools You
Can Use
AGENDA
4. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
Sr. Manager,
Product
Marketing
Taylor Shanklin
MEET T-SHANK
Taking it one deep breath and one glass of wine at a time.
@KimbiaInc
@tshankcycle
s
• Nonprofit tech nerd: Implementing, Participating, Marketing for 9.5 years
• Mother of two very loud and very social children
• Loves: Writing, COFFEE!!!, Podcasting, Delving Into Videos, Turkey Hats, Karaoke
• Hates: Math, Cat Fur, Cucumbers, My weakness for queso
• W
Email: taylor@kimbia.com
Follow me online at www.tshank.co
5. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
ABOUT KIMBIA
Driven by the donor experience.
Kimbia provides online fundraising software that is fast and
easy for the donor to use, driving more engagement and
revenue.
OUR SOLUTIONS
Everyday Giving
Reduce barriers, engage
donors, turn one-time
donors into repeat donors
Peer-to-Peer
Increase donations by
empowering supporters
with easy-to-use tools
Events
Maximize your event ROI
with an exceptional
supporter experience
Giving Days
Deliver effective one-day
crowdfunding events
with ease
Reporting and CRM Integration
15. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
TECHNOLOGY SHIFTS
WHAT’S ALREADY HAPPENING
EASE OF USE
CONNECTIVITY
“ZAP”
MEANING FROM
DATA
“User Experience”
“Action Items”
17. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
#1: TECHNOLOGY IS BECOMING EASIER
WHAT CAN YOU DO NOW AND WHAT’S COMING
IMPLEMENTATION IS BECOMING EASIER
USER EXPERIENCE IS KING
TOOLS YOU CAN USE
01
03
02
18. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
SO EASY THE MKTG. DEPT CAN DO IT
IT’S EASY AND INEXPENSIVE TO BUILD A BEAUTIFUL WEB PRESENCE FOR YOUR ORGANIZATION
20. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
USER EXPERIENCE IS KINGTECHNOLOGY IS BECOMING EASIER TO USE:
WE HAVE TO SHIFT OUR APPROACH TO DONORS & WORK IN THEIR WORLD
• Mobile
• Connection
• SIMPLE Pay w/ Kimbia
• Social engagement, integration into daily lives
• Less clicks, easy, easy, easy
21. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
TOOLS YOU CAN EASILY USE: PART 1
CANVA FOR GRAPHICS MAIL CHIMP FOR MARKETING AUTOMATION
EASY AND BEAUTIFUL
WEBSITE BUILDERS:
WEEBLY, STRIKINGLY,
SQUARESPACE, WIX
22. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
#2: CONNECTIVITY IS KEY
CONNECT DONORS WITH A BETTER EXPERIENCE & CONNECT YOUR ECOSYSTEM
SOCIAL ENGAGEMENT MATTERS
ZAPPING THINGS TOGETHER
TOOLS YOU CAN USE
01
03
02
23. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
LinkedIn
Google+
Twitter
Pinterest
Charlie
Norbert
“The most credible form of advertising comes straight
from the people we know and trust.”
- Nielsen
VIRTUAL, PERSONAL CONNECTION
WE ALL WANT CONNECTION. IT’ IN OUR NATURE.
27. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
WHO USES SOCIAL MEDIA?
EVERYONE!
http://www.pewinternet.org/fact-sheet/social-media/
POLL
28. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
WHICH SOCIAL MEDIA?
LET’S LOOK AT STUDIES FROM SOME EXPERTS
http://www.pewinternet.org/fact-sheet/social-media/
http://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-
media-research/
https://www.comscore.com/Insights/Blog/Snapchat-Breaking-into-the-Mainstream-as-it-Posts-New-Highs-Across-Age-
Segments
29. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
BUT, WHAT ABOUT…?
LET’S TALK PREDICTIONS & WHAT YOU SHOULD DO
Keep emailing
More visual
Video
Keep mailing the RIGHT generation
Look for efficiency here
Focus on social
Think about social advertising to promote events
32. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
LinkedIn
Google+
Twitter
Charlie
Norbert
TOOLBOX & TIPS: PART 2
Johnhaydon.com FOR REGULAR TRAININGS
ADSPRESSO: Facebook ads training
http://www.nptechforgood.co
m/2016/04/11/how-to-get-
your-nonprofit-started-on-
snapchat/
33. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
#3: DATA IS LESS SCARY
ANSWER QUESTIONS AND STRATEGIZE IN DERIVING MEANING FROM DTA
AI + BIG DATA
RIGHT MESSAGE, RIGHT TIME
TOOLS YOU CAN USE
01
03
02
34. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
POLL: What do you feel when you hear
the
word big data?
38. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
LinkedIn
Google+
Twitter
Pinterest
Charlie
Norbert
The robots are already there whether we notice it
affecting our daily lives or not.
BEHAVIORAL PREFERENCES, ANYONE?
WE EXPECT EXPERIENCES TO BE CATERED TO US
39. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
BUZZ WORDS!
ARTIFICIAL INTELLIGENCE
BIG DATA
The theory and development of computer systems able to perform tasks that normally require
human intelligence, such as visual perception, speech recognition, decision-making, and translation
between languages.
Big data alongside artificial intelligence is simply going to help us look at donor data in a more
meaningful way (without having to be data scientists or break the bank.)
Extremely large data sets that may be analyzed computationally to reveal patterns, trends, and
associations, especially relating to human behavior and interactions.
40. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
LinkedIn
Google+
Twitter
Charlie
Norbert
THIS TURNS INTO THIS
41. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
LinkedIn
Google+
Twitter
Charlie
Norbert
TOOLBOX & TIPS: PART 3
Cyfe: for all in one dashboards
https://www.salesforce.com/
products/einstein/overview/
SALESFORCE EINSTEIN
Klipfolio: for all in one dashboards
42. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
LinkedIn
Google+
Twitter
Charlie
Norbert
F.E.A.R ASSESSMENT + TIPS
1. GET EVERYONE
TOGETHER
2. DO THE ASSESSMENT
(DOWNLOAD EBOOK)
3. BE HONEST
4. USE A TOOL TO TALK TO
EACH OTHER
43. KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
YAY!
THANK YOU!!!
WE DID IT!
DOWNLOAD THE EBOOK
On Kimbia.com homepage
Free webinars:
Kimbia.com > Resources
Contact us:
taylor@kimbia.com
Notas del editor
I’m going to get started with some conversation about the world that we live in today and how that affects us in the nonprofit space
Then, throughout the webinar, I will be talking about technology shifts to be watching and developing with over the next three years
Throughout that, I will also introduce tips and tools that you can use and start using NOW. I am all about finding amazing and inexpensive tools that are easy to use and adopt, so I will share some of my favorite tools that I have stumbled upon and discuss how I use them. I want to talk big picture thinking today, but also tactical and have you walk away with some ideas on where you should be investing and how you can start to move into the future.
I will wrap it up with an overview of the Seeing 2020 Assessment and an open Q&A
We are living in the greatest technological era.
I believe we are living in the greatest era for fundraising.
It is easier than ever before to harness the power of technology, the crowd, and automation to raise money for your cause.
I truly think we are on the brink of the great automation revolution since the automobile assembly line.
Taylor
Let me tell you a story.
For quite a while cars have looked like this. Sure you can get more bells and whistles like heated leather seats and programmed window controllers, but the technology in cars hasn’t really changed that drastically in the past 10 years. My 12 year old car was doing just fine with essentially the same features as a 2 year old car.
The user experience, the ease of buying and the connectivity finally put me over the edge and convinced me that I didn’t need to be afraid anymore. The technological advances were well worth the new car purchase, even though I had always been “5 years behind”
In just the past two years, the automobile tech market has changed dramatically, so much so that a 2015 vehicle is very different from a 2016.
Life saving technology
Here’s the deal, the shifts that are happening all around us and that affect our daily lives, our donors daily lives, our volunteers daily lives…all of these changes affect the way we approach fundraising
It’s difficult to get people’s attention. It just is.
The people who you want to support your cause are pulled in a million different directions.
It takes an average of six times seeing an advertising message, or a call to action before a real action is prompted
And to make it even more challenging as communicators of our missions, the reality of today is that people have high expectations. They want all of the websites they interact with on a daily basis to work like magic. They want to be targeted with information applicable to them, as if it were magic.
We have been conditioned to have these high expectations because of the way technology is evolving and how products and services we use in our daily lives do prompt action based on past behaviors
With all of this being said, nonprofits are in this same bucket. It’s not just for profit brands that are seeing increased engagement in virtual worlds. It’s not just for profit brands who are held to high levels of expectations. As fundraising professionals, we have to keep up with the times, be agile and take advantage of the fact that while there is a lot more noise now, there are also a lot more tools for cutting through that noise.
This might leave you feeling like this.
But it also might leave you feeling like this.
OK before we get started, I want to take a poll. Out of curiosity how many of you have one of these?
The beauty of where technology is going, and how “the robots” will improve the lives of us in the nonprofit sector because of what I will boil down to as 3 major shifts: 1) Ease of Use (show pain point of difficulty in implementing or easy button); 2) Connectivity in the software ecosystem 3) Big data + AI gives us this - Show examples from klipfolio taking a spreadsheet of data and turning it into a visual that shows us meaningful patterns
And I think ultimately this is going to start to go away in our space
So let’s first talk about how technology is becoming easier to adopt, to implement and to use
Our attention spans are so short, so what do we do?
We need to cater to our donors attention spans
Technology is becoming easier to use
User Experience is King
What do all of these have in common?
It’s the peer effect, peer pressure
PEW institute
Pew research
This will change the way we think of data integration and data migration
It will open up the doors to new opportunity of adopting systems, and integrating them, porting data into your database of record, or your email marketing system so that you are sending messages to the right people at the right time.
It will save you time.
It will relieve some of the current data mining nightmares that we all face.
I’m not standing up here today as someone who knows exactly how all of this works, or can explain it from a technical perspective. But, I do stand here as someone who knows that the capabilities that this sort of technology brings to us will continue to grow and be astounding, and so my message to you today is to start to study these technologies. Play around with them and get to know what’s possible. Keep your eye on them so that you can be ready and agile and effective in your role
Turn spreadsheets into
Personas
Segments - based on behaviors and patterns
And turn that into action