1.
KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
Swahili Verb
Run Fast
SEEING 2020:
PREDICTIONS IN NONPROFIT
TECHNOLOGY

2.
KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
FUNDRAISING IS HARD!
• It’s not always easy to
ask people for money
• You might wear a lot of
hats
• The dollars you spend
on tools & infrastructure
are donor dollars
• That can make
decisions more
“emotional”
• And scary
• Communication across
teams can be challenging,
and you may be using
different software tools
across departments that
essentially do similar things
• Data could be in many
places???

3.
KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
1 2 43
The World
We Live In
Technology
Shifts That Will
Affect You
Assessment
/
Q&A
Tips &
Tools You
Can Use
AGENDA

4.
KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
Sr. Manager,
Product
Marketing
Taylor Shanklin
MEET T-SHANK
Taking it one deep breath and one glass of wine at a time.
@KimbiaInc
@tshankcycle
s
• Nonprofit tech nerd: Implementing, Participating, Marketing for 9.5 years
• Mother of two very loud and very social children
• Loves: Writing, COFFEE!!!, Podcasting, Delving Into Videos, Turkey Hats, Karaoke
• Hates: Math, Cat Fur, Cucumbers, My weakness for queso
• W
Email: taylor@kimbia.com
Follow me online at www.tshank.co

5.
KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
ABOUT KIMBIA
Driven by the donor experience.
Kimbia provides online fundraising software that is fast and
easy for the donor to use, driving more engagement and
revenue.
OUR SOLUTIONS
Everyday Giving
Reduce barriers, engage
donors, turn one-time
donors into repeat donors
Peer-to-Peer
Increase donations by
empowering supporters
with easy-to-use tools
Events
Maximize your event ROI
with an exceptional
supporter experience
Giving Days
Deliver effective one-day
crowdfunding events
with ease
Reporting and CRM Integration

6.
KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
THE GREATEST ERA FOR FUNDRAISING

7.
KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
T-SHANK, WHAT DO CARS HAVE TO DO
WITH FUNDRAISING?
2005
2009
2013 2016

8.
KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
WE LIVE IN A WORLD
where we are in love with our devices

9.
KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
WHERE OUR ATTENTION SPANS
are being constantly pulled in
multiple directions

10.
KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
WITH HIGH EXPECTATIONS
THAT EVERYTHING WE USE
works like magic

11.
KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
AND INDIVIDUALS WANT TO ENGAGE
WITH YOUR CAUSES
more and more, in the virtual world

12.
KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
WHICH COULD LEAVE YOU LIKE..

13.
KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
BUT ALSO LIKE..

14.
KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
POLL: WHO HAS ONE OF THESE?

15.
KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
TECHNOLOGY SHIFTS
WHAT’S ALREADY HAPPENING
EASE OF USE
CONNECTIVITY
“ZAP”
MEANING FROM
DATA
“User Experience”
“Action Items”

16.
KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
FEAR TO ADOPT TECHNOLOGY

17.
KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
#1: TECHNOLOGY IS BECOMING EASIER
WHAT CAN YOU DO NOW AND WHAT’S COMING
IMPLEMENTATION IS BECOMING EASIER
USER EXPERIENCE IS KING
TOOLS YOU CAN USE
01
03
02

18.
KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
SO EASY THE MKTG. DEPT CAN DO IT
IT’S EASY AND INEXPENSIVE TO BUILD A BEAUTIFUL WEB PRESENCE FOR YOUR ORGANIZATION

19.
KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.

20.
KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
USER EXPERIENCE IS KINGTECHNOLOGY IS BECOMING EASIER TO USE:
WE HAVE TO SHIFT OUR APPROACH TO DONORS & WORK IN THEIR WORLD
• Mobile
• Connection
• SIMPLE Pay w/ Kimbia
• Social engagement, integration into daily lives
• Less clicks, easy, easy, easy

21.
KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
TOOLS YOU CAN EASILY USE: PART 1
CANVA FOR GRAPHICS MAIL CHIMP FOR MARKETING AUTOMATION
EASY AND BEAUTIFUL
WEBSITE BUILDERS:
WEEBLY, STRIKINGLY,
SQUARESPACE, WIX

22.
KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
#2: CONNECTIVITY IS KEY
CONNECT DONORS WITH A BETTER EXPERIENCE & CONNECT YOUR ECOSYSTEM
SOCIAL ENGAGEMENT MATTERS
ZAPPING THINGS TOGETHER
TOOLS YOU CAN USE
01
03
02

23.
KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
LinkedIn
Google+
Twitter
Pinterest
Charlie
Norbert
“The most credible form of advertising comes straight
from the people we know and trust.”
- Nielsen
VIRTUAL, PERSONAL CONNECTION
WE ALL WANT CONNECTION. IT’ IN OUR NATURE.

24.
KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
TITLE
Primary Buyer
Persona
THE POWER OF PEOPLE

25.
KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
TITLE
Primary Buyer
Persona

26.
KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
HUMAN CONNECTION
Primary Buyer
Persona

27.
KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
WHO USES SOCIAL MEDIA?
EVERYONE!
http://www.pewinternet.org/fact-sheet/social-media/
POLL

28.
KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
WHICH SOCIAL MEDIA?
LET’S LOOK AT STUDIES FROM SOME EXPERTS
http://www.pewinternet.org/fact-sheet/social-media/
http://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-
media-research/
https://www.comscore.com/Insights/Blog/Snapchat-Breaking-into-the-Mainstream-as-it-Posts-New-Highs-Across-Age-
Segments

29.
KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
BUT, WHAT ABOUT…?
LET’S TALK PREDICTIONS & WHAT YOU SHOULD DO
Keep emailing
More visual
Video
Keep mailing the RIGHT generation
Look for efficiency here
Focus on social
Think about social advertising to promote events

30.
KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
POLL: WHO HAS SET UP A ZAP OR IFFT?

31.
KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
LinkedIn
Google+
Twitter
Charlie
Norbert
“ZAP”

32.
KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
LinkedIn
Google+
Twitter
Charlie
Norbert
TOOLBOX & TIPS: PART 2
Johnhaydon.com FOR REGULAR TRAININGS
ADSPRESSO: Facebook ads training
http://www.nptechforgood.co
m/2016/04/11/how-to-get-
your-nonprofit-started-on-
snapchat/

33.
KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
#3: DATA IS LESS SCARY
ANSWER QUESTIONS AND STRATEGIZE IN DERIVING MEANING FROM DTA
AI + BIG DATA
RIGHT MESSAGE, RIGHT TIME
TOOLS YOU CAN USE
01
03
02

34.
KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
POLL: What do you feel when you hear
the
word big data?

35.
KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
THE ROBOTS ARE HERE

36.
KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
THEY AREN’T SCARY LIKE THE MOVIES

37.
KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
IT’S MORE LIKE THIS: BIG DATA
=
ANALYSIS

38.
KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
LinkedIn
Google+
Twitter
Pinterest
Charlie
Norbert
The robots are already there whether we notice it
affecting our daily lives or not.
BEHAVIORAL PREFERENCES, ANYONE?
WE EXPECT EXPERIENCES TO BE CATERED TO US

39.
KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
BUZZ WORDS!
ARTIFICIAL INTELLIGENCE
BIG DATA
The theory and development of computer systems able to perform tasks that normally require
human intelligence, such as visual perception, speech recognition, decision-making, and translation
between languages.
Big data alongside artificial intelligence is simply going to help us look at donor data in a more
meaningful way (without having to be data scientists or break the bank.)
Extremely large data sets that may be analyzed computationally to reveal patterns, trends, and
associations, especially relating to human behavior and interactions.

40.
KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
LinkedIn
Google+
Twitter
Charlie
Norbert
THIS TURNS INTO THIS

41.
KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
LinkedIn
Google+
Twitter
Charlie
Norbert
TOOLBOX & TIPS: PART 3
Cyfe: for all in one dashboards
https://www.salesforce.com/
products/einstein/overview/
SALESFORCE EINSTEIN
Klipfolio: for all in one dashboards

42.
KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
LinkedIn
Google+
Twitter
Charlie
Norbert
F.E.A.R ASSESSMENT + TIPS
1. GET EVERYONE
TOGETHER
2. DO THE ASSESSMENT
(DOWNLOAD EBOOK)
3. BE HONEST
4. USE A TOOL TO TALK TO
EACH OTHER

43.
KIMBIA| FUNDRAISE FASTER. @KIMBIAINC @TSHANKCYCLES.
YAY!
THANK YOU!!!
WE DID IT!
DOWNLOAD THE EBOOK
On Kimbia.com homepage
Free webinars:
Kimbia.com > Resources
Contact us:
taylor@kimbia.com