Tom Burchnell

Athens, Georgia Area United States

Senior Marketing Intern

Advertising / Marketing / PR

• Website product management through Google analytics Search Engine Optimization (SEO) methods • Analysis of current sales trends of product lines to identify ineffective sales strategies to facilitate corrective actions • New product Marketing for 100+ Vendors • New product acquisitions sourced through vendors: In-line Tubing, Fargo, Counter Part trucks, and Legendary Auto Interiors • Managed long term projects performing comparison analysis of company/vendor inventory to fill product line gaps • Identified a need for content because Eckler's did not have a YouTube page. Proposed and sold through a plan to upper management and then created, managed, and maintained YouTube hu...