The document discusses revisions to a project scope for marketing a plumbing company. It assigns team members to research different areas like trade shows, social media strategies for various professional groups, and to conduct SWOT analyses of competitors. It outlines meetings to coordinate assignments and gather additional information from industry contacts.

2. Website Structure

3. Trade Show Matrix

4. Non-Profit Partnerships/How they market it

5. Social Media (Expanded Areas)

6. Research analysis on Social Media

7. Professionals

8. Plumbers/Contractors

9. Architects/Designers

10. Tradeshows

11. What sights are they using

12. Conversations they are involved in

13. Corporate Level

14. Any Industry

15. What Sights are they on

16. How are they using Social Media

17. Key Initiatives

18. Architects & Designers

19. Plumbers & Contractors

20. Trade Customers at Counter Level

21. Reduced to a SWOT Analysis only

22. Costco

23. Reduced to a SWOT Analysis only

25. Add Social Media Professionals - Tradeshows

26. Kimberly – Finish Trade Customers & Architects & Designers

27. Add Social Media Professionals – Architects & Designers

28. Andrew – Finish Plumbers & Contractors & Costco

29. Add Social Media Professionals – Plumbers & Contractors

30. Jeff – No longer will handle Marketing Mix

31. Replaced with Social Media – Corporate Level

32. Dominick – Social Media

33. Specifically handling research analysis of Social Media

34. Summarizing information from the end user aspect

35. Irina – Social Media

36. Specifically handling research analysis of Social Media

38. Additional Research around new assignments (All)

39. Overlapping Areas

40. Trade Shows – Marketing Mix and Key Initiatives

41. Key Initiatives with Social Media

43. Irina out of town on business

44. Kimberly – potentially late due to month end close

45. Weekend of February 5th & 6th

46. May meet Saturday or Sunday

47. Will be determined Wednesday

49. Irina

50. Dominick

51. Jeff

52. Alex

54. Invited Ruben – follow up email by Kimberly

55. Mid Project Presentation

56. February 2011

58. Visiting stores.

60. In process of narrowing down list

61. Communication with specific competitors

62. Conversation

63. How fast are they responding?

64. Do they maintain contact

65. What is the end result?

66. Doing this for 2 weeks, 5 companies per week

67. Website structure of competitors and main messages – being handling with Marketing

69. Online research at a dead end

70. Finish work on questions to ask

73. email: hahn_k@bellsouth.net

74. password: AdminMBA

76. http://www.groheamerica.com/p/25_8176.html

77. KOHLER

78. http://kohlerpro.kohlerco.com/irj/portal/pro/

79. Hansgrohe:

81. 2011 IBS: International Builders Show

82. ISH Frankfurt

83. Kitchen & Bath Industry Show

84. Grohe

85. imm Cologne

86. LivingKitchen

88. Architects & Designers – which group, designer the product or purchasing the product

89. Andrew

91. Need man hours and due dates

92. Detail – as needed

93. Include who will be handling each piece

94. Next Meeting – January 2nd

95. At the Starbucks across from the Avenues – 6PM

96. Review Outlines prior to meeting with Ruben

97. Present the outline to Ruben

98. January 4th or January 6th

99. Kimberly to follow up

100. Meeting with Angela at Hansgrohe

101. Tentative for Thursday January 13, 2011

102. Jeff to follow up

103. Will meet at School after work

104. Capstone Committee – Interim Presentation

105. Saturday February 12, 2011

106. For the Capstone Committee

107. Questions will be asked

108. Baseline for our progress/direction

109. Weekly Meetings

110. Every Sunday, starting January 9th

111. 3PM at School

112. Present update on project – summary

113. All need to be involved

114. Discuss problems/issues that have arisen

115. Meeting with Advisors

116. 5 meetings on Wednesday nights

117. Dates to be determined

118. 2 or 3 nights prior to February 12th presentation

119. Bi-Monthly Updates

120. Everyone needs to send to me

121. I will compile and forward to Ruben

122. First Update will be need January 16th, then every 2 weeks

123. Spring Break – March

124. Dates to be determined

125. Both class nights will be used to work on Capstone

126. At this point we should be compiling paper

127. Capstone Requirements – Final Presentation

128. All will need to present

129. Questions will be asked of all group members

130. Presentation will be in front of Dean, Capstone Committee & Hansgrohe

131. Angela Hoggan (Hansgrohe Representative) will use the information/present to president of Hansgrohe

132. Required to pass program

133. Meeting with Hansgrohe

134. See Jeff or myself if you still have questions

135. Find out about their competitors

136. Grohe and Kohler for Marketing Mix & Initiatives

137. Grohe & Kohler, plus other competitors for Social Media

138. American Standard, Peerless, Delta, etc

139. No analysis needed – need facts

140. All pieces will require a SWOT analysis

141. Angela is the sole contact for all pieces of our project

142. Run any questions by Jeff or myself prior to sending to her

143. Contact Information for Angela

144. Phone – 678 762 6932

145. Email – angela.hoggan@hansgrohe.com

146. Contact Information for Ruben Boling

147. Phone Numbers

148. 706 864 1614 – office

149. 770 365 4767 - cell

150. Email – rboling@northgeorgia.edu