Social media branding helps your business stand out on a marketing platform where many other companies promote. The goal is to raise brand recognition and attract new customers to check out your brand. Leverage the power of social media branding strategy for 2023 and build a strong network of users.

1. Social Media
Social Media
EFFECTIVE
EFFECTIVE
BRANDING STRATEGY
BRANDING STRATEGY
FOR 2023
FOR 2023

2. Social media branding helps your
business stand out on a marketing
platform where many other
companies promote. The goal is to
raise brand recognition and attract
new customers to check out your
brand. By leveraging the power of
social media branding, you can
build a strong network of users.

3. of consumers prefer
shopping with brands they
follow on social media.
77%

4. REASONS WHY SOCIAL MEDIA
REASONS WHY SOCIAL MEDIA
BRANDING IS CRUCIAL
BRANDING IS CRUCIAL
Visual Recognition
Psychological Association
Brand Awareness
Social Proof
Community Development

5. Building an identity Requires Components
Establish Your Brand’s Idea
Design Your Logo
Create Your Style With Colors and Graphics
Choose Your Tone of Voice
Promoting Your Brand Identity

6. Color increases brand
recognition by up to
80%

7. Social Media
Branding
Steps to
Steps to Success
Success

8. STEP 1:
FONTS VISUAL QUALITY
COLORS PURPOSE
Prepare Your Branding Strategy

9. STEP 2:
FACEBOOK INSTAGRAM
TWITTER LINKEDIN
Understand Social Media Demographics
TIKTOK
*Gen Zers mainly use to research brands

10. STEP 3:
STEP 3:
Optimize Your
Social Media
Profiles
STEP 4:
STEP 4:
Create Branded
Social Media
Content
Profile picture
Headers
Bio/Description
Links
Videos (all channels)
Carousels (Instagram, Pinterest)
Static (any medium at different sizes)
GIF (most channels)
Slideshows (LinkedIn)

11. STEP 5:
STEP 5:
STEP 6:
STEP 6:
Engage on social media in accordance
with your brand's voice and tone
guidelines.
Create a Collection of Reusable
Templates

12. BRANDING
SOCIAL MEDIA
Tips for
Use Specific
Fonts
Decide on a Brand
Hashtag
Discover Your
Inspiration

13. You now know all you need to know about developing a BRAND
identity and increasing brand exposure on SOCIAL MEDIA. So
allow your imagination to flow, establish your plan, and use
tools to create stunning videos and graphics — and your brand
will likely become renowned globally one day.
CONCLUSION

14. U S
C O N T A C T
EMAIL
WEBSITE
PHONE
hello@trigma.com
trigma.com
+1-702-907-5006