Introduction As it is well known, Patent Cooperation Treaty (PCT) [GIVE LINK] is an international patent law treaty that provides a unified procedure for filing patent applications to protect inventions across multiple jurisdictions. Advantages of PCT The main advantages of PCT include cost management, flexibility to formulate an international patent strategy, and effective management of patent portfolio. PCT Strategy An effective strategy to file patents worldwide is to formulate patent strategy in a manner such that it is in sync with business strategy. In other words, all steps of patent process, including, preliminary patent search to determine patentability, patent application drafting, patent filing (provisional, non-provisional, PCT international phase & PCT national phase applications), patent assignment and patent licensing, should be timely executed in accordance with business strategy, including, product design, prototyping, product launch (domestic and global), marketing, sales, and the like. In-House Patent Counsel’s Best Practices Almost every company engaged in research and development (R&D) has an in-house IP (Intellectual Property) department, and generally, the IP team works in close coordination with the R&D team. With a view to have strong patent strategy, the business strategy unit of the company should collaborate closely with both the IP team and the R&D team. Such collaboration can provide long-term strategic advantages to the company. For example, while developing future business strategy, IP team can provide in-depth analysis of competitor’s patent portfolio, which can provide clarity regarding competitor’s plans to launch future products. Such analysis of competitor’s patent portfolio is usually termed as “IP Positioning”. Formulating Patent Strategy – Challenges Although every company tries its best to formulate a strong and long-term patent strategy, still there exist certain challenges with the organization that can prevent complete utilization of intangible assents like patents. For example, R&D budget is always limited, which significantly impacts the patent strategy, mostly due to high costs that are incurred while filing patents across multiple countries. Therefore, wise allocation of budget is necessary and a common practice followed by companies worldwide is to create balance between in-house and outsourced patent activities. Innovation Landscape – Patent Analytics Case Study Patent analytics can be used as a crucial tool to prepare innovation landscape for any particular technology, following which the retrieved data can be used for multiple purposes, such as, for example: (i) To determine scale and intensity of patenting activity across a particular technology sector. (ii) To assess level of collaborations between Industry, Academia and Government by specifically focusing on patents filed jointly as a result of research collaboration between public and p