SlideShare una empresa de Scribd logo

Creating a Social Media Marketing Plan

•Descargar como PPTX, PDF•
•
TechSoup
TechSoup

Social media planning, step by step questions to ask as a nonprofit organization embarking on a cause, campaign or org social media plan.

TecnologíaEmpresariales
1 de 57
SOCIAL MEDIA MARKETING PLAN Step by Step Solutions for Your Nonprofit Evonne Heyning @Amoration Interactive Producer, TechSoup Global
Evonne Heyning @AMORATION #SMplan
Planning Pages Fill in the gaps to create your social media plan!
#SMPLAN Campaignor organizational plan? Mission & Purpose? What do you want to accomplish? Measurable Goals Call to Action Request Organizational voice and brandAuthority Position? @CMNsocal Getting the Formula Right Social Media Marketing Plan Introduction Step One: CHART THE COURSE
Social Media Plan: Methods,Options, Outlets TransmediaMarketing Elements Video (short)    Documentary Other film/TV   Streaming Media    Events   Games Geocaching   Online Ads    Live Storytelling   Comics    Entertainment Education Print Media    Visual Advertising     Websites    New Channels Twitter   Facebook   LinkedIn   Google+   Groups and ListsOther Web Communities A sample of media channels and places to consider story and campaign integration
#SMplan Timelines: STRATEGY PROGRAM TIMINGDELEGATIONINVOCATION COMMUNITY CAREBEAUTIFUL CLOSINGANALYSIS & WRAPUP STEP ONE: STRATEGY Know your course, deadlines, and work out a plan step by step
WORKSHOP ESSENTIALS Mission, Goals, Vision for sharing your story
Cause, campaign or organizational plan?
What do you want to accomplish?WHY? Mission
Measurable GoalsConnected to SpecificCall to Action Request
Who do you want to participate? How do they participate?
CROWDFUNDING?
DigiTAL STORYTELLING Social stories shared amongst trusted friends
Organizational voice and branding…What is yourAuthority Position?
What is your story?
The Right Formula = Your Secret Sauce
Over 75% of brand LIKES come from advertisements….Are you asking for an endorsement?
Digital Storytelling: Content Production &Distribution Who voices your social sites? What is your story? Who is telling it? With what voice? Outreach: Identify new Potential partners Across many media Outlets & Channels
SHARING remains a deeply passionate activity for engaged audiences to continue conversations
Try something new? Arts? Try Photo Mashups! Theatre? Using Video? Music? Turntable Social Music Sharing! Try labs & socialsites like HitRECord Diaspora Stroome
CONVERSATION
How conversations start….
Hashtags #SMplan Research and find tags from many communities related to your field Participate in conversations that help you engage new audiences and strengthen your authority positions Use tags to organize Information and grow diverse conversations
Social MediaPolicy?
Open APIs and Shareable Data? Application Programming Interfaces open Doors to data mashups of valuable information
BUDGETS
THE PERSONAL TOUCH Resource & Staff impact Number of hours needed to succeed Hidden Costs?
Nonprofits rely on multitasking teams working 10 hours a week or more on posting, listening, analysis and conversation on the social web Most organizations have almost no budget for social media yet some leverage thousands in support
Timing and Investment Needed Blogs: 1-4 hours per post Twitter: 5-30 minutes a day Facebook: 5-30 minutes a day LinkedIn: 15-30 minutes, weekly Listservs: 30 minutes weekly Other Groups: 30 minutes weekly Photo Uploads: 15 minutes weekly Videos: 2-4 hours a week Curation: 1 hour a week Total Average Social Media Time: 90 minutes per day 11 hours per week
Choose where to spend time Plan for Facebook Email Facebook Ads or Awareness Campaign with Request & Call to Action linked to your site Video or photo storytelling from your mobile phone
TIMELINES
#SMplan Timelines: STRATEGY PROGRAM TIMING DELEGATION INVOKE KICKOFF COMMUNITY CARE BEAUTIFUL CLOSING ANALYSIS & WRAPUP Look for a time arc that matches your project/org goals Make sure all deadlines match timelines set by funders and partners Follow up quickly and track data throughout your campaign progress
Questions?
Social Media Marketing Plan:Getting the Formula Right Hosted by Evonne Heyning    @amoration    For more on how to track, share, collect and curate your stories for the web visit www.techsoup.org and request software for your 501(c)3 nonprofit organization!

Recomendados

7 Steps to a Social Media Marketing Plan - Webinar
7 Steps to a Social Media Marketing Plan - Webinar7 Steps to a Social Media Marketing Plan - Webinar
7 Steps to a Social Media Marketing Plan - WebinarAliza Sherman
 
Creating a social media marketing plan
Creating a social media marketing planCreating a social media marketing plan
Creating a social media marketing planseo-girl
 
7 steps to a social media marketing plan smmp
7 steps to a social media marketing plan smmp7 steps to a social media marketing plan smmp
7 steps to a social media marketing plan smmpAliza Sherman
 
Creating a social media marketing plan
Creating a social media marketing planCreating a social media marketing plan
Creating a social media marketing planTechSoup
 
How to Create a Cohesive Social Media Marketing Plan
How to Create a Cohesive Social Media Marketing PlanHow to Create a Cohesive Social Media Marketing Plan
How to Create a Cohesive Social Media Marketing PlanCindy Kim
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media MarketingSoumalya Roy
 
Building A Social Media Plan
Building A Social Media PlanBuilding A Social Media Plan
Building A Social Media PlanCanadaHelps / MyCharityConnects
 
Creating a Social Media Marketing Plan
Creating a Social Media Marketing PlanCreating a Social Media Marketing Plan
Creating a Social Media Marketing PlanSearch Engine Academy Northwest
 

Recomendados

7 Steps to a Social Media Marketing Plan - Webinar
7 Steps to a Social Media Marketing Plan - Webinar7 Steps to a Social Media Marketing Plan - Webinar
7 Steps to a Social Media Marketing Plan - WebinarAliza Sherman
 
Creating a social media marketing plan
Creating a social media marketing planCreating a social media marketing plan
Creating a social media marketing planseo-girl
 
7 steps to a social media marketing plan smmp
7 steps to a social media marketing plan smmp7 steps to a social media marketing plan smmp
7 steps to a social media marketing plan smmpAliza Sherman
 
Creating a social media marketing plan
Creating a social media marketing planCreating a social media marketing plan
Creating a social media marketing planTechSoup
 
How to Create a Cohesive Social Media Marketing Plan
How to Create a Cohesive Social Media Marketing PlanHow to Create a Cohesive Social Media Marketing Plan
How to Create a Cohesive Social Media Marketing PlanCindy Kim
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media MarketingSoumalya Roy
 
Building A Social Media Plan
Building A Social Media PlanBuilding A Social Media Plan
Building A Social Media PlanCanadaHelps / MyCharityConnects
 
Creating a Social Media Marketing Plan
Creating a Social Media Marketing PlanCreating a Social Media Marketing Plan
Creating a Social Media Marketing PlanSearch Engine Academy Northwest
 
Social media strategy
Social media strategySocial media strategy
Social media strategyDigital Consultant
 
How To Create A Successful Social Media Campaign
How To Create A Successful Social Media CampaignHow To Create A Successful Social Media Campaign
How To Create A Successful Social Media CampaignAllan V. Braverman
 
Creating A Social Media Marketing Plan
Creating A Social Media Marketing PlanCreating A Social Media Marketing Plan
Creating A Social Media Marketing PlanCory Williamson
 
Social media strategy
Social media strategySocial media strategy
Social media strategyOmar Mostafa
 
Create an Effective Social Media Strategy
Create an Effective Social Media StrategyCreate an Effective Social Media Strategy
Create an Effective Social Media StrategyRebekah Radice
 
6 Steps for a Strong Social Media Strategy
6 Steps for a Strong Social Media Strategy6 Steps for a Strong Social Media Strategy
6 Steps for a Strong Social Media StrategyAssociation of National Advertisers
 
How to use instagram for your financial planning business
How to use instagram for your financial planning businessHow to use instagram for your financial planning business
How to use instagram for your financial planning businessMelanie Goodman Daniels
 
40 ideas for your social media plan
40 ideas for your social media plan40 ideas for your social media plan
40 ideas for your social media planAudacious Leap
 
Developing a Social Media Plan
Developing a Social Media PlanDeveloping a Social Media Plan
Developing a Social Media PlanifPeople
 
12 Small Businesses That Found Success on Social Media
12 Small Businesses That Found Success on Social Media12 Small Businesses That Found Success on Social Media
12 Small Businesses That Found Success on Social MediaHootsuite
 
The latest trend in Social Media - Influencer Marketing
The latest trend in Social Media - Influencer MarketingThe latest trend in Social Media - Influencer Marketing
The latest trend in Social Media - Influencer MarketingLisa Harrison
 
How to create a social media strategy
How to create a social media strategyHow to create a social media strategy
How to create a social media strategyDavid Griner
 
Social media plan strategy & process
Social media plan strategy & processSocial media plan strategy & process
Social media plan strategy & processVinod Nagar
 
Social media for non profits
Social media for non profitsSocial media for non profits
Social media for non profitsRenee Alexander
 
Social Media 101 - Lesson 1
Social Media 101 - Lesson 1Social Media 101 - Lesson 1
Social Media 101 - Lesson 1Diarmuid Latimer
 
Social Media Engagement
Social Media EngagementSocial Media Engagement
Social Media EngagementVijay Rayapati
 
Your social media action plan
Your social media action planYour social media action plan
Your social media action planCIVIC Digital
 
10 Steps to Create a Winning Social Media Strategy
10 Steps to Create a Winning Social Media Strategy10 Steps to Create a Winning Social Media Strategy
10 Steps to Create a Winning Social Media StrategyRebekah Radice
 
Creative Social Media Marketing Strategies
Creative Social Media Marketing StrategiesCreative Social Media Marketing Strategies
Creative Social Media Marketing StrategiesKeith Parnell
 
How to create the best content in the world
How to create the best content in the worldHow to create the best content in the world
How to create the best content in the worldMatt Siltala
 
Social Media for Nonprofits: Making it work for you
Social Media for Nonprofits: Making it work for youSocial Media for Nonprofits: Making it work for you
Social Media for Nonprofits: Making it work for youBrad DeForest
 
Create a Social Media Marketing Plan
Create a Social Media Marketing PlanCreate a Social Media Marketing Plan
Create a Social Media Marketing PlanEvonne (Evo) Heyning
 

Más contenido relacionado

La actualidad más candente

How To Create A Successful Social Media Campaign
How To Create A Successful Social Media CampaignHow To Create A Successful Social Media Campaign
How To Create A Successful Social Media CampaignAllan V. Braverman
 
Creating A Social Media Marketing Plan
Creating A Social Media Marketing PlanCreating A Social Media Marketing Plan
Creating A Social Media Marketing PlanCory Williamson
 
Social media strategy
Social media strategySocial media strategy
Social media strategyOmar Mostafa
 
Create an Effective Social Media Strategy
Create an Effective Social Media StrategyCreate an Effective Social Media Strategy
Create an Effective Social Media StrategyRebekah Radice
 
How to use instagram for your financial planning business
How to use instagram for your financial planning businessHow to use instagram for your financial planning business
How to use instagram for your financial planning businessMelanie Goodman Daniels
 
40 ideas for your social media plan
40 ideas for your social media plan40 ideas for your social media plan
40 ideas for your social media planAudacious Leap
 
Developing a Social Media Plan
Developing a Social Media PlanDeveloping a Social Media Plan
Developing a Social Media PlanifPeople
 
12 Small Businesses That Found Success on Social Media
12 Small Businesses That Found Success on Social Media12 Small Businesses That Found Success on Social Media
12 Small Businesses That Found Success on Social MediaHootsuite
 
The latest trend in Social Media - Influencer Marketing
The latest trend in Social Media - Influencer MarketingThe latest trend in Social Media - Influencer Marketing
The latest trend in Social Media - Influencer MarketingLisa Harrison
 
How to create a social media strategy
How to create a social media strategyHow to create a social media strategy
How to create a social media strategyDavid Griner
 
Social media plan strategy & process
Social media plan strategy & processSocial media plan strategy & process
Social media plan strategy & processVinod Nagar
 
Social media for non profits
Social media for non profitsSocial media for non profits
Social media for non profitsRenee Alexander
 
Social Media 101 - Lesson 1
Social Media 101 - Lesson 1Social Media 101 - Lesson 1
Social Media 101 - Lesson 1Diarmuid Latimer
 
Social Media Engagement
Social Media EngagementSocial Media Engagement
Social Media EngagementVijay Rayapati
 
Your social media action plan
Your social media action planYour social media action plan
Your social media action planCIVIC Digital
 
10 Steps to Create a Winning Social Media Strategy
10 Steps to Create a Winning Social Media Strategy10 Steps to Create a Winning Social Media Strategy
10 Steps to Create a Winning Social Media StrategyRebekah Radice
 
Creative Social Media Marketing Strategies
Creative Social Media Marketing StrategiesCreative Social Media Marketing Strategies
Creative Social Media Marketing StrategiesKeith Parnell
 
How to create the best content in the world
How to create the best content in the worldHow to create the best content in the world
How to create the best content in the worldMatt Siltala
 

La actualidad más candente (20)

Social media strategy
Social media strategySocial media strategy
Social media strategy
 
How To Create A Successful Social Media Campaign
How To Create A Successful Social Media CampaignHow To Create A Successful Social Media Campaign
How To Create A Successful Social Media Campaign
 
Creating A Social Media Marketing Plan
Creating A Social Media Marketing PlanCreating A Social Media Marketing Plan
Creating A Social Media Marketing Plan
 
Social media strategy
Social media strategySocial media strategy
Social media strategy
 
Create an Effective Social Media Strategy
Create an Effective Social Media StrategyCreate an Effective Social Media Strategy
Create an Effective Social Media Strategy
 
6 Steps for a Strong Social Media Strategy
6 Steps for a Strong Social Media Strategy6 Steps for a Strong Social Media Strategy
6 Steps for a Strong Social Media Strategy
 
How to use instagram for your financial planning business
How to use instagram for your financial planning businessHow to use instagram for your financial planning business
How to use instagram for your financial planning business
 
40 ideas for your social media plan
40 ideas for your social media plan40 ideas for your social media plan
40 ideas for your social media plan
 
Developing a Social Media Plan
Developing a Social Media PlanDeveloping a Social Media Plan
Developing a Social Media Plan
 
12 Small Businesses That Found Success on Social Media
12 Small Businesses That Found Success on Social Media12 Small Businesses That Found Success on Social Media
12 Small Businesses That Found Success on Social Media
 
The latest trend in Social Media - Influencer Marketing
The latest trend in Social Media - Influencer MarketingThe latest trend in Social Media - Influencer Marketing
The latest trend in Social Media - Influencer Marketing
 
How to create a social media strategy
How to create a social media strategyHow to create a social media strategy
How to create a social media strategy
 
Social media plan strategy & process
Social media plan strategy & processSocial media plan strategy & process
Social media plan strategy & process
 
Social media for non profits
Social media for non profitsSocial media for non profits
Social media for non profits
 
Social Media 101 - Lesson 1
Social Media 101 - Lesson 1Social Media 101 - Lesson 1
Social Media 101 - Lesson 1
 
Social Media Engagement
Social Media EngagementSocial Media Engagement
Social Media Engagement
 
Your social media action plan
Your social media action planYour social media action plan
Your social media action plan
 
10 Steps to Create a Winning Social Media Strategy
10 Steps to Create a Winning Social Media Strategy10 Steps to Create a Winning Social Media Strategy
10 Steps to Create a Winning Social Media Strategy
 
Creative Social Media Marketing Strategies
Creative Social Media Marketing StrategiesCreative Social Media Marketing Strategies
Creative Social Media Marketing Strategies
 
How to create the best content in the world
How to create the best content in the worldHow to create the best content in the world
How to create the best content in the world
 

Similar a Creating a Social Media Marketing Plan

Social Media for Nonprofits: Making it work for you
Social Media for Nonprofits: Making it work for youSocial Media for Nonprofits: Making it work for you
Social Media for Nonprofits: Making it work for youBrad DeForest
 
Create a Social Media Marketing Plan
Create a Social Media Marketing PlanCreate a Social Media Marketing Plan
Create a Social Media Marketing PlanEvonne (Evo) Heyning
 
social media strategy for real estate
social media strategy for real estatesocial media strategy for real estate
social media strategy for real estateD Scott Smith,CCIM
 
Strategies for Stimulating Traffic and Loyalty
Strategies for Stimulating Traffic and LoyaltyStrategies for Stimulating Traffic and Loyalty
Strategies for Stimulating Traffic and LoyaltyStephen Nold
 
Social Media & Philanthropy Workshop (Miami, FL.)
Social Media & Philanthropy Workshop (Miami, FL.)Social Media & Philanthropy Workshop (Miami, FL.)
Social Media & Philanthropy Workshop (Miami, FL.)KDMC
 
Social Media: Strategy before Tactics
Social Media: Strategy before TacticsSocial Media: Strategy before Tactics
Social Media: Strategy before TacticsGrow Socially, Inc.
 
Social Media: Strategy Before Tactics
Social Media: Strategy Before TacticsSocial Media: Strategy Before Tactics
Social Media: Strategy Before TacticsinterlinkONE
 
Social Media Capacity Building
Social Media Capacity BuildingSocial Media Capacity Building
Social Media Capacity BuildingTechSoup
 
Social Media Capacity Building for Nonprofits
Social Media Capacity Building for NonprofitsSocial Media Capacity Building for Nonprofits
Social Media Capacity Building for NonprofitsSusan Tenby
 
An Introductory Guide to Social Media Marketing
An Introductory Guide to Social Media MarketingAn Introductory Guide to Social Media Marketing
An Introductory Guide to Social Media MarketingSlideBee
 
Starting a social media project
Starting a social media projectStarting a social media project
Starting a social media projectLars de Winter
 
A Hands-on Look at Social Network Marketing Tools
A Hands-on Look at Social Network Marketing ToolsA Hands-on Look at Social Network Marketing Tools
A Hands-on Look at Social Network Marketing Toolsnicolemurray
 
Iab social media_infographic
Iab social media_infographicIab social media_infographic
Iab social media_infographicNadya Rosalia
 
20 social media content ideas
20 social media content ideas20 social media content ideas
20 social media content ideasPeter Barros
 
Social Media: Tips and tools for using social media to support your mission
Social Media: Tips and tools for using social media to support your missionSocial Media: Tips and tools for using social media to support your mission
Social Media: Tips and tools for using social media to support your missionBradley Jobling
 
Your guide for successful
Your guide for successfulYour guide for successful
Your guide for successfulSwapnica Jain
 
AHRI - Social Media for Recruitment
AHRI - Social Media for RecruitmentAHRI - Social Media for Recruitment
AHRI - Social Media for RecruitmentThinktank Social
 
The Publishing Sweet Spot: Balancing Scheduled and Real-Time Content Posting
The Publishing Sweet Spot: Balancing Scheduled and Real-Time Content PostingThe Publishing Sweet Spot: Balancing Scheduled and Real-Time Content Posting
The Publishing Sweet Spot: Balancing Scheduled and Real-Time Content PostingShoutlet, a Spredfast Company
 

Similar a Creating a Social Media Marketing Plan (20)

Social Media for Nonprofits: Making it work for you
Social Media for Nonprofits: Making it work for youSocial Media for Nonprofits: Making it work for you
Social Media for Nonprofits: Making it work for you
 
Create a Social Media Marketing Plan
Create a Social Media Marketing PlanCreate a Social Media Marketing Plan
Create a Social Media Marketing Plan
 
social media strategy for real estate
social media strategy for real estatesocial media strategy for real estate
social media strategy for real estate
 
Strategies for Stimulating Traffic and Loyalty
Strategies for Stimulating Traffic and LoyaltyStrategies for Stimulating Traffic and Loyalty
Strategies for Stimulating Traffic and Loyalty
 
Social Media & Philanthropy Workshop (Miami, FL.)
Social Media & Philanthropy Workshop (Miami, FL.)Social Media & Philanthropy Workshop (Miami, FL.)
Social Media & Philanthropy Workshop (Miami, FL.)
 
Social Media: Strategy before Tactics
Social Media: Strategy before TacticsSocial Media: Strategy before Tactics
Social Media: Strategy before Tactics
 
Social Media: Strategy Before Tactics
Social Media: Strategy Before TacticsSocial Media: Strategy Before Tactics
Social Media: Strategy Before Tactics
 
Social Media Capacity Building
Social Media Capacity BuildingSocial Media Capacity Building
Social Media Capacity Building
 
Social Media Capacity Building for Nonprofits
Social Media Capacity Building for NonprofitsSocial Media Capacity Building for Nonprofits
Social Media Capacity Building for Nonprofits
 
An Introductory Guide to Social Media Marketing
An Introductory Guide to Social Media MarketingAn Introductory Guide to Social Media Marketing
An Introductory Guide to Social Media Marketing
 
Social Media Strategy Basics, Best Practices, Analytics
Social Media Strategy Basics, Best Practices, AnalyticsSocial Media Strategy Basics, Best Practices, Analytics
Social Media Strategy Basics, Best Practices, Analytics
 
Starting a social media project
Starting a social media projectStarting a social media project
Starting a social media project
 
A Hands-on Look at Social Network Marketing Tools
A Hands-on Look at Social Network Marketing ToolsA Hands-on Look at Social Network Marketing Tools
A Hands-on Look at Social Network Marketing Tools
 
Iab social media_infographic
Iab social media_infographicIab social media_infographic
Iab social media_infographic
 
20 social media content ideas
20 social media content ideas20 social media content ideas
20 social media content ideas
 
Social Media: Tips and tools for using social media to support your mission
Social Media: Tips and tools for using social media to support your missionSocial Media: Tips and tools for using social media to support your mission
Social Media: Tips and tools for using social media to support your mission
 
Your guide for successful
Your guide for successfulYour guide for successful
Your guide for successful
 
GCD-Week1-DipOnlineMarketingDigitalStrategy
GCD-Week1-DipOnlineMarketingDigitalStrategyGCD-Week1-DipOnlineMarketingDigitalStrategy
GCD-Week1-DipOnlineMarketingDigitalStrategy
 
AHRI - Social Media for Recruitment
AHRI - Social Media for RecruitmentAHRI - Social Media for Recruitment
AHRI - Social Media for Recruitment
 
The Publishing Sweet Spot: Balancing Scheduled and Real-Time Content Posting
The Publishing Sweet Spot: Balancing Scheduled and Real-Time Content PostingThe Publishing Sweet Spot: Balancing Scheduled and Real-Time Content Posting
The Publishing Sweet Spot: Balancing Scheduled and Real-Time Content Posting
 

Más de TechSoup

Introduction to TechSoup’s Digital Marketing Services and Use Cases
Introduction to TechSoup’s Digital Marketing Services and Use CasesIntroduction to TechSoup’s Digital Marketing Services and Use Cases
Introduction to TechSoup’s Digital Marketing Services and Use CasesTechSoup
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsTechSoup
 
Executive Directors Chat Embracing Diversity and Cultural Differences
Executive Directors Chat Embracing Diversity and Cultural DifferencesExecutive Directors Chat Embracing Diversity and Cultural Differences
Executive Directors Chat Embracing Diversity and Cultural DifferencesTechSoup
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingTechSoup
 
Building the Commons: Community Archiving & Decentralized Storage
Building the Commons: Community Archiving & Decentralized StorageBuilding the Commons: Community Archiving & Decentralized Storage
Building the Commons: Community Archiving & Decentralized StorageTechSoup
 
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdfInclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdfTechSoup
 
Welcome to TechSoup - New Member Orientation and Q & A (April 2024)
Welcome to TechSoup - New Member Orientation and Q & A (April 2024)Welcome to TechSoup - New Member Orientation and Q & A (April 2024)
Welcome to TechSoup - New Member Orientation and Q & A (April 2024)TechSoup
 
Executive Directors Chat Initiating Equity for Impact.pdf
Executive Directors Chat Initiating Equity for Impact.pdfExecutive Directors Chat Initiating Equity for Impact.pdf
Executive Directors Chat Initiating Equity for Impact.pdfTechSoup
 
Set the Path Forward with Smart Technology Decisions.pdf
Set the Path Forward with Smart Technology Decisions.pdfSet the Path Forward with Smart Technology Decisions.pdf
Set the Path Forward with Smart Technology Decisions.pdfTechSoup
 
What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?TechSoup
 
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdfMaximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdfTechSoup
 
Hitting the Inbox: Email Authentication Changes and What You Need to Know
Hitting the Inbox: Email Authentication Changes and What You Need to KnowHitting the Inbox: Email Authentication Changes and What You Need to Know
Hitting the Inbox: Email Authentication Changes and What You Need to KnowTechSoup
 
Welcome to TechSoup New Member Orientation March 2024
Welcome to TechSoup New Member Orientation March 2024Welcome to TechSoup New Member Orientation March 2024
Welcome to TechSoup New Member Orientation March 2024TechSoup
 
Introduction to AI for Nonprofits with Tapp Network
Introduction to AI for Nonprofits with Tapp NetworkIntroduction to AI for Nonprofits with Tapp Network
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
 
Celebrate National Library Lovers Month with TechSoup! We love libraries!.pdf
Celebrate National Library Lovers Month with TechSoup! We love libraries!.pdfCelebrate National Library Lovers Month with TechSoup! We love libraries!.pdf
Celebrate National Library Lovers Month with TechSoup! We love libraries!.pdfTechSoup
 
Google Ad Grants Services at TechSoup.pdf
Google Ad Grants Services at TechSoup.pdfGoogle Ad Grants Services at TechSoup.pdf
Google Ad Grants Services at TechSoup.pdfTechSoup
 
Techsoup_ Prompt Strategy _ Template.docx.pdf
Techsoup_ Prompt Strategy _ Template.docx.pdfTechsoup_ Prompt Strategy _ Template.docx.pdf
Techsoup_ Prompt Strategy _ Template.docx.pdfTechSoup
 
Ask the Exerts - Focus on AI Prompt Engineering.pdf
Ask the Exerts - Focus on AI Prompt Engineering.pdfAsk the Exerts - Focus on AI Prompt Engineering.pdf
Ask the Exerts - Focus on AI Prompt Engineering.pdfTechSoup
 
Introduction to TechSoup’s Digital Marketing Services and Use Cases
Introduction to TechSoup’s Digital Marketing Services and Use CasesIntroduction to TechSoup’s Digital Marketing Services and Use Cases
Introduction to TechSoup’s Digital Marketing Services and Use CasesTechSoup
 
Grantseeking Solo- Securing Awards with Limited Staff PDF.pdf
Grantseeking Solo- Securing Awards with Limited Staff PDF.pdfGrantseeking Solo- Securing Awards with Limited Staff PDF.pdf
Grantseeking Solo- Securing Awards with Limited Staff PDF.pdfTechSoup
 

Más de TechSoup (20)

Introduction to TechSoup’s Digital Marketing Services and Use Cases
Introduction to TechSoup’s Digital Marketing Services and Use CasesIntroduction to TechSoup’s Digital Marketing Services and Use Cases
Introduction to TechSoup’s Digital Marketing Services and Use Cases
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The Basics
 
Executive Directors Chat Embracing Diversity and Cultural Differences
Executive Directors Chat Embracing Diversity and Cultural DifferencesExecutive Directors Chat Embracing Diversity and Cultural Differences
Executive Directors Chat Embracing Diversity and Cultural Differences
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
 
Building the Commons: Community Archiving & Decentralized Storage
Building the Commons: Community Archiving & Decentralized StorageBuilding the Commons: Community Archiving & Decentralized Storage
Building the Commons: Community Archiving & Decentralized Storage
 
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdfInclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
 
Welcome to TechSoup - New Member Orientation and Q & A (April 2024)
Welcome to TechSoup - New Member Orientation and Q & A (April 2024)Welcome to TechSoup - New Member Orientation and Q & A (April 2024)
Welcome to TechSoup - New Member Orientation and Q & A (April 2024)
 
Executive Directors Chat Initiating Equity for Impact.pdf
Executive Directors Chat Initiating Equity for Impact.pdfExecutive Directors Chat Initiating Equity for Impact.pdf
Executive Directors Chat Initiating Equity for Impact.pdf
 
Set the Path Forward with Smart Technology Decisions.pdf
Set the Path Forward with Smart Technology Decisions.pdfSet the Path Forward with Smart Technology Decisions.pdf
Set the Path Forward with Smart Technology Decisions.pdf
 
What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?
 
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdfMaximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
 
Hitting the Inbox: Email Authentication Changes and What You Need to Know
Hitting the Inbox: Email Authentication Changes and What You Need to KnowHitting the Inbox: Email Authentication Changes and What You Need to Know
Hitting the Inbox: Email Authentication Changes and What You Need to Know
 
Welcome to TechSoup New Member Orientation March 2024
Welcome to TechSoup New Member Orientation March 2024Welcome to TechSoup New Member Orientation March 2024
Welcome to TechSoup New Member Orientation March 2024
 
Introduction to AI for Nonprofits with Tapp Network
Introduction to AI for Nonprofits with Tapp NetworkIntroduction to AI for Nonprofits with Tapp Network
Introduction to AI for Nonprofits with Tapp Network
 
Celebrate National Library Lovers Month with TechSoup! We love libraries!.pdf
Celebrate National Library Lovers Month with TechSoup! We love libraries!.pdfCelebrate National Library Lovers Month with TechSoup! We love libraries!.pdf
Celebrate National Library Lovers Month with TechSoup! We love libraries!.pdf
 
Google Ad Grants Services at TechSoup.pdf
Google Ad Grants Services at TechSoup.pdfGoogle Ad Grants Services at TechSoup.pdf
Google Ad Grants Services at TechSoup.pdf
 
Techsoup_ Prompt Strategy _ Template.docx.pdf
Techsoup_ Prompt Strategy _ Template.docx.pdfTechsoup_ Prompt Strategy _ Template.docx.pdf
Techsoup_ Prompt Strategy _ Template.docx.pdf
 
Ask the Exerts - Focus on AI Prompt Engineering.pdf
Ask the Exerts - Focus on AI Prompt Engineering.pdfAsk the Exerts - Focus on AI Prompt Engineering.pdf
Ask the Exerts - Focus on AI Prompt Engineering.pdf
 
Introduction to TechSoup’s Digital Marketing Services and Use Cases
Introduction to TechSoup’s Digital Marketing Services and Use CasesIntroduction to TechSoup’s Digital Marketing Services and Use Cases
Introduction to TechSoup’s Digital Marketing Services and Use Cases
 
Grantseeking Solo- Securing Awards with Limited Staff PDF.pdf
Grantseeking Solo- Securing Awards with Limited Staff PDF.pdfGrantseeking Solo- Securing Awards with Limited Staff PDF.pdf
Grantseeking Solo- Securing Awards with Limited Staff PDF.pdf
 

Último

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProduct Anonymous
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processorsdebabhi2
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfsudhanshuwaghmare1
 
Spring Boot vs Quarkus the ultimate battle - DevoxxUK
Spring Boot vs Quarkus the ultimate battle - DevoxxUKSpring Boot vs Quarkus the ultimate battle - DevoxxUK
Spring Boot vs Quarkus the ultimate battle - DevoxxUKJago de Vreede
 
Ransomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdfRansomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdfOverkill Security
 
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...Angeliki Cooney
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...Zilliz
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobeapidays
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodJuan lago vázquez
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native ApplicationsWSO2
 
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdfSandro Moreira
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherRemote DBA Services
 
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 AmsterdamDEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 AmsterdamUiPathCommunity
 
FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024The Digital Insurer
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoffsammart93
 
Cyberprint. Dark Pink Apt Group [EN].pdf
Cyberprint. Dark Pink Apt Group [EN].pdfCyberprint. Dark Pink Apt Group [EN].pdf
Cyberprint. Dark Pink Apt Group [EN].pdfOverkill Security
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWERMadyBayot
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...DianaGray10
 
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectorsMS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectorsNanddeep Nachan
 

Último (20)

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
Spring Boot vs Quarkus the ultimate battle - DevoxxUK
Spring Boot vs Quarkus the ultimate battle - DevoxxUKSpring Boot vs Quarkus the ultimate battle - DevoxxUK
Spring Boot vs Quarkus the ultimate battle - DevoxxUK
 
Ransomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdfRansomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdf
 
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
 
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 AmsterdamDEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
 
FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
Cyberprint. Dark Pink Apt Group [EN].pdf
Cyberprint. Dark Pink Apt Group [EN].pdfCyberprint. Dark Pink Apt Group [EN].pdf
Cyberprint. Dark Pink Apt Group [EN].pdf
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectorsMS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectors
 

Creating a Social Media Marketing Plan

  • 1. SOCIAL MEDIA MARKETING PLAN Step by Step Solutions for Your Nonprofit Evonne Heyning @Amoration Interactive Producer, TechSoup Global
  • 3. Planning Pages Fill in the gaps to create your social media plan!
  • 4.
  • 5.
  • 6. #SMPLAN Campaignor organizational plan? Mission & Purpose? What do you want to accomplish? Measurable Goals Call to Action Request Organizational voice and brandAuthority Position? @CMNsocal Getting the Formula Right Social Media Marketing Plan Introduction Step One: CHART THE COURSE
  • 7. Social Media Plan: Methods,Options, Outlets TransmediaMarketing Elements Video (short)    Documentary Other film/TV   Streaming Media    Events   Games Geocaching   Online Ads    Live Storytelling   Comics    Entertainment Education Print Media    Visual Advertising     Websites    New Channels Twitter   Facebook   LinkedIn   Google+   Groups and ListsOther Web Communities A sample of media channels and places to consider story and campaign integration
  • 8.
  • 9. #SMplan Timelines: STRATEGY PROGRAM TIMINGDELEGATIONINVOCATION COMMUNITY CAREBEAUTIFUL CLOSINGANALYSIS & WRAPUP STEP ONE: STRATEGY Know your course, deadlines, and work out a plan step by step
  • 10. WORKSHOP ESSENTIALS Mission, Goals, Vision for sharing your story
  • 11. Cause, campaign or organizational plan?
  • 12.
  • 13. What do you want to accomplish?WHY? Mission
  • 14.
  • 15. Measurable GoalsConnected to SpecificCall to Action Request
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22. Who do you want to participate? How do they participate?
  • 23.
  • 24.
  • 26. DigiTAL STORYTELLING Social stories shared amongst trusted friends
  • 27. Organizational voice and branding…What is yourAuthority Position?
  • 28.
  • 29. What is your story?
  • 30.
  • 31. The Right Formula = Your Secret Sauce
  • 32.
  • 33.
  • 34. Over 75% of brand LIKES come from advertisements….Are you asking for an endorsement?
  • 35. Digital Storytelling: Content Production &Distribution Who voices your social sites? What is your story? Who is telling it? With what voice? Outreach: Identify new Potential partners Across many media Outlets & Channels
  • 36. SHARING remains a deeply passionate activity for engaged audiences to continue conversations
  • 37. Try something new? Arts? Try Photo Mashups! Theatre? Using Video? Music? Turntable Social Music Sharing! Try labs & socialsites like HitRECord Diaspora Stroome
  • 40. Hashtags #SMplan Research and find tags from many communities related to your field Participate in conversations that help you engage new audiences and strengthen your authority positions Use tags to organize Information and grow diverse conversations
  • 42. Open APIs and Shareable Data? Application Programming Interfaces open Doors to data mashups of valuable information
  • 43.
  • 44.
  • 45.
  • 47. THE PERSONAL TOUCH Resource & Staff impact Number of hours needed to succeed Hidden Costs?
  • 48. Nonprofits rely on multitasking teams working 10 hours a week or more on posting, listening, analysis and conversation on the social web Most organizations have almost no budget for social media yet some leverage thousands in support
  • 49. Timing and Investment Needed Blogs: 1-4 hours per post Twitter: 5-30 minutes a day Facebook: 5-30 minutes a day LinkedIn: 15-30 minutes, weekly Listservs: 30 minutes weekly Other Groups: 30 minutes weekly Photo Uploads: 15 minutes weekly Videos: 2-4 hours a week Curation: 1 hour a week Total Average Social Media Time: 90 minutes per day 11 hours per week
  • 50.
  • 51. Choose where to spend time Plan for Facebook Email Facebook Ads or Awareness Campaign with Request & Call to Action linked to your site Video or photo storytelling from your mobile phone
  • 53. #SMplan Timelines: STRATEGY PROGRAM TIMING DELEGATION INVOKE KICKOFF COMMUNITY CARE BEAUTIFUL CLOSING ANALYSIS & WRAPUP Look for a time arc that matches your project/org goals Make sure all deadlines match timelines set by funders and partners Follow up quickly and track data throughout your campaign progress
  • 54.
  • 55.
  • 57. Social Media Marketing Plan:Getting the Formula Right Hosted by Evonne Heyning    @amoration    For more on how to track, share, collect and curate your stories for the web visit www.techsoup.org and request software for your 501(c)3 nonprofit organization!