Slides from TechSoup's Lights, Camera, Take Action! Learn how leading NGOs like the Gates Foundation and Amnesty International are using video. There's so much that goes into video production. How do you discover and hire the right people? How much will it cost? Get inspired to start using video storytelling to make a greater impact. This session is presented by Shivan Sarna of Storyhunter. Storyhunter is a global marketplace of trusted freelancers and leading video production companies who empower NGOs to create authentic content.

1. How Game-Changing NGOs
Tell Their Global Impact
Stories Using Video
TechSoup
By Shivan Sarna
shivan@storyhunter.com

3. Viewers retain 95 percent of a
message when they watch a
video, compared to 10 percent
when reading it in a text.

4. Does your business use video as a marketing tool?
Source: Wyzowl - State of Video Marketing Survey 2021

5. Today’s Agenda
● Power of community
● Video production challenges & solutions
● Behind the scenes and video production tips
● Special offer

6. What is Storyhunter?

8. Our Mission
To Inspire And Empower The
World’s Boldest Storytellers
Through Community and
Technology

9. Why do the most trusted NGOs trust Storyhunter?

12. Video Production
Challenges & Solutions

13. Storyhunter SELECT

14. 6 continents
31 crews
$37 billion endowed

17. “Victor is exceptional in navigating the
complexities of community-focused content
capture. He has solid relationships within the
community to bring partners, city officials, and
community members together to participate in
great storytelling.”
Sean West, Bill & Melinda Gates Foundation

18. Freelancer Management
System (FMS)
● Build and manage your
network
● Stay on top of your
freelance projects
● Pay your freelancers
anywhere in the world

19. Video Production Process

22. “They’re experts in their fields. They had a lot of
really good input, but it was up to us to say, here’s all
the facts and information. Here’s how we put it
together in a compelling story in film format.”
Michael Peay, Storyhunter freelancer

24. How can you save costs
every step of the way?
● Write the script in-house
● Hire individual freelancers who can
act as a jack of all trades
● Hire local crews to eliminate travel
expenses
● Consider a hybrid remote
production

25. “If the budget is smaller, let’s strip the art
department and go with more of a doc style. This
concept requires five people, let’s look at it with two
instead. You do all these things up ahead, so by the
time you get to the shoot even if it’s smaller, you can
create something cool and engaging that hits the
mark.”
Michael Peay, Storyhunter freelancer

28. Start Your Video Project
Claim $250 off the service fees for the
first project on Storyhunter. Our offer is
valid for 60 days starting from
September 28. Reach out to
salesteam@storyhunter.com with the
code #TechSoup2021.
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