Kimberly Hansen of Signl.fm explains the trials and tribulations of naming a tech startup. What you should consider, the difficulties you will encounter and what is at stake. Presented at Tech Vancouver Meetup February 2016 For videos of this presentation and more, visit our channel at: https://www.youtube.com/channel/UCDokAu_fcM5Jha1Dz8JnVNQ Follow us: Twitter: https://twitter.com/techvancouver Facebook: https://www.facebook.com/techvancouver Instagram: https://www.instagram.com/techvancouver Want to see presentations like this live? Join our the TechVancoiuver.org meetup group.

1. (Re) Naming a Tech Startup
“A rose by any other name…”

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Naming a tech startup can
be hard.

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B2B

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How frequently will people
talk about your product?
(Does it need to be a verb?)

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“The first spoken-word
social network.”

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URL
.com .co .io .fm .xyz .limo

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Trademark

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Social Media
Facebook, Twitter

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Round 1: Voxiter.com
Foxiter, Vomiter, Voxter

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#rebranding
is a safe
space

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Round 2: Playground.fm
Branding Problems & a Rookie
Mistake

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Once you’ve named your
product (twice!), don’t
rename it, dummy.

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