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Building a Game
Dev Studio
TOGEPRODUCTIONS FOUNDING STORY
About me
• CEO & Co-Founder
Toge Productions
• Games Designer, Art Director, &
Programmer
• IGDA (International Game Developer
Association) Jakarta Chapter Coordinator
Toge Productions
Kris Antoni
CEO & CoFounder
Sudarmin
CTO & CoFounder
Our Games
Winner of Citra Pariwara 2013
How to start?
HOW TO GUIDE IN BUILDING A GAME STUDIO
#1 Partner
COMPLETE EACH OTHER
#2 Capital
GET SOME MONEY
Financial Cost
Ideal
 Computers : Rp 10 jt / org
 Equipment : Rp 2 jt / org
 Office : Rp 3 jt / month
 Electricity, etc : Rp 2 jt / month
 Internet : Rp 500 rb / month
 Salary : Rp 8 jt /org/mo
 Other expenses : Rp 1 jt / month
 Budget for : 12 months
 Total Cost : Rp 294 jt
What we had
 Computers : Old laptops
 Equipment : None
 Office : Garage
 Electricity, etc : Rp 2 jt / month
 Internet : Rp 500 rb / month
 Salary : None
 Other expenses : Rp 1 jt / month
 Budget for : 3 months
 Total Cost : Rp 10.5 jt
#3 Motivation
FIND YOUR GOALS, VISION, AND MISSION
Dream
&
Passion
Prize $1000
#4 Product
WHAT ARE YOU TRYING TO SELL?
SOLD
$3400
Profit Calculation
 Income : Rp 34 jt
 Cost : Rp 10.5 jt
 Profit : Rp 23.5 jt
 Profit per person: Rp 11.75 jt
Equal to Rp 4 jt / month salary
#5 Persistence
STRATEGY, MENTAL ENDURANCE, AND SOME DUMB LUCK
Mental, Social, and Physical Costs
1. Diputusin pacar
2. Diusir orang tua dari rumah
3. Makan Indomie selama 3 bulan
4. Hampir bangkrut
5. Sakit maag akut
6. Stress utk jangka waktu yg panjang
7. Depresi
8. Masa depan nga jelas
9. Project nga kelar2
10. Project nga terjual
11. Project dibajak orang
12. Berantem sama temen 1 tim
13. Dikasih rating 1/10 sama user
14. Dapet komentar/feedback buruk yg tambah bikin depresi
Conclusion
WHAT YOU SHOULD REMEMBER
Remember this
 Find the right partner
 Don’t worry about money
 Have a vision
 Make signature products
 Starting a business is never easy, be tough and endure!
“Stay hungry, stay foolish”
~Steve Jobs
THANK YOU

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[Tech in Asia Campus Visit] Building a game dev studio

  • 1. Building a Game Dev Studio TOGEPRODUCTIONS FOUNDING STORY
  • 2. About me • CEO & Co-Founder Toge Productions • Games Designer, Art Director, & Programmer • IGDA (International Game Developer Association) Jakarta Chapter Coordinator
  • 3. Toge Productions Kris Antoni CEO & CoFounder Sudarmin CTO & CoFounder
  • 5.
  • 6.
  • 7. Winner of Citra Pariwara 2013
  • 8.
  • 9. How to start? HOW TO GUIDE IN BUILDING A GAME STUDIO
  • 11.
  • 13. Financial Cost Ideal  Computers : Rp 10 jt / org  Equipment : Rp 2 jt / org  Office : Rp 3 jt / month  Electricity, etc : Rp 2 jt / month  Internet : Rp 500 rb / month  Salary : Rp 8 jt /org/mo  Other expenses : Rp 1 jt / month  Budget for : 12 months  Total Cost : Rp 294 jt What we had  Computers : Old laptops  Equipment : None  Office : Garage  Electricity, etc : Rp 2 jt / month  Internet : Rp 500 rb / month  Salary : None  Other expenses : Rp 1 jt / month  Budget for : 3 months  Total Cost : Rp 10.5 jt
  • 14. #3 Motivation FIND YOUR GOALS, VISION, AND MISSION
  • 17. #4 Product WHAT ARE YOU TRYING TO SELL?
  • 18.
  • 19.
  • 21. Profit Calculation  Income : Rp 34 jt  Cost : Rp 10.5 jt  Profit : Rp 23.5 jt  Profit per person: Rp 11.75 jt Equal to Rp 4 jt / month salary
  • 22. #5 Persistence STRATEGY, MENTAL ENDURANCE, AND SOME DUMB LUCK
  • 23. Mental, Social, and Physical Costs 1. Diputusin pacar 2. Diusir orang tua dari rumah 3. Makan Indomie selama 3 bulan 4. Hampir bangkrut 5. Sakit maag akut 6. Stress utk jangka waktu yg panjang 7. Depresi 8. Masa depan nga jelas 9. Project nga kelar2 10. Project nga terjual 11. Project dibajak orang 12. Berantem sama temen 1 tim 13. Dikasih rating 1/10 sama user 14. Dapet komentar/feedback buruk yg tambah bikin depresi
  • 24.
  • 25.
  • 27. Remember this  Find the right partner  Don’t worry about money  Have a vision  Make signature products  Starting a business is never easy, be tough and endure! “Stay hungry, stay foolish” ~Steve Jobs