1. Come cambiare le citta’
mettendo al centro le
persone
Fabio Florio
Business Development Manager
fflorio@cisco.com
C25-452149-00 © 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 1

2. Cisco S+CC
Soluzioni S+CC
Customer Reference Solutions
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3. Smart + Connected Communities © 2011 Cisco and/or its affiliates. All rights reserved. 3

4. Connected Urban Development (CUD)
Business Transformation abilitata da Information and
Communication Technology (ICT)
Three founding cities:
2006
Seoul San Francisco Amsterdam
In 2008, four new cities joined:
Lisbon Madrid Birmingham Hamburg
Cisco Highly Confidential Copyright © 2009 Cisco Systems, Inc. All rights reserved. www.connectedurbandevelopment.org 4

5. La Rete e’ la nuova infrastruttura necessaria
per la Trasformazione
Business Consumer Industrial
5%
Collaboration
Productivity
La Rete sara’ la 4° Utility
4%
dopo l’Elettricità, l’Acqua
3% The Network Internet of
2%
e il Gas
as the
Platform
Things Video
1% Virtualization/
Data Center
Fase 1 Fase 2 Fase 3
1997 1999 2001 2003 2005
2009 2007
2011 2013
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6. A World in Transition
Big cities getting bigger; 100 new cities
with one million residents by 2025
500M people urbanized in the next
five years
50% of world population urban by 2008,
60% by 2030
Today Big Cities make up: 45% of GDP,
48% of internet users, 65% of ICT spend
Cities consume 75 percent of the world's
energy and are responsible for 80 percent
of greenhouse gas emissions
Source: Connecting Cities: Copyright © 2009 Sustainability rights reserved.Innovation Nicola Villa and Wolfgang Wagener, Cisco IBSG 6
Cisco Highly Confidential
Achieving Cisco Systems, Inc. All Through

7. . .
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8. Cos’è Smart+Connected Community ?
• Communities perche’ le citta’ sono innanzitutto fatte di persone
• In un centro urbano si sono sviluppati centinaia di sistemi e di
protocolli differenti, spesso non interoperabili. La convergenza di
questi sistemi in un solo open-systems basato sulla Rete puo’
creare grandi opportunita’ di produttivita’, crescita e innovazione
• L’iniziativa S+CC unisce un ampia gamma di partnership,
prodotti, servizi e soluzioni per indirizzare queste opportunita’
usando la Rete come piattaforma per abilitare l’accesso
semplice, sicuro e condiviso alle informazioni
• Questo cambia il modo in cui le città vengono disegnate,
costruite, gestite e rinnovate per raggiungere la sostenibilita’
economica, sociale e ambientale
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8

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10. Three components interact to form the
smart city . . .
Connectivity Connected RE Value added services
Description
Connectivity services Buildings constructed Industrial services
provide basic wired and so that all systems are Public services
mobile connectivity to IP IP interconnected and Residential services
based public and private controlled
networks
Main sources of monetary value (upside)
Connectivity revenues CAPEX savings Revenues from services
OPEX savings
Real estate premium
C25-452149-00 © 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 10

11. Citizen Service Menu
Delivering Comprehensive Services to Citizens as they Live, Work, Learn,
C25-452149-00
and Play in a Smart+Connected Community
© 2010 Cisco Systems, Inc. All rights reserved. 11
Cisco Confidential

12. City Transformation …
… today only basic, isolated services
Healthcare
Sports &
Entertainment
Shopping /
Government Retail Utilities
Public Safety
Education
Real Estate
Transport
C25-452149-00 © 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 12

13. … to a Smart & Connected Community,
powered by Smart Services
Green
Smart Grid
corridor
Water Liquid Centralized Building
detection management
Government
as a service Remote
Unified Command & Learning
Control
Universal
Green Traffic Alarm system
management Tele Health
Smart Work
Centers
C25-452149-00 © 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 13

14. Le Soluzioni S+CC sono collegate fra loro ….
Smart Work Center
Public Facility Management Connected Public Spaces Virtual Citizen Services
Urban Security Smart Grid Home Services
Connected Mass Transit Connected Stadium Connected Learning for Schools Care at a Distance
BORDERLESS NETWORK COLLABORATION DC / VIRTUALIZATION
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16. Soluzioni di Collaboration
TELEPRESENCE
CONFERENCING
CUSTOMER CARE
MESSAGING
IP COMMUNICATIONS
MOBILE APPLICATIONS ENTERPRISE SOCIAL SOFTWARE
Collaboration EBC Overview © 2010 Cisco Systems, Inc. All rights reserved. 16

17. TelePresence Dashboard & Statistics
Collaboration EBC Overview © 2010 Cisco Systems, Inc. All rights reserved. 17

18. Un cittadino produce in media:
• 22,9 tonnellate di CO2 negli US
• 10,6 tonnellate di CO2 in Europa
• 4,5 tonnellate di CO2 nell’area Sub-sahariana
• 1,8 tonnellate di CO2 in India
Quindi ogni persona produce 11 tonnellate di CO2 in media.
Nella società del futuro, dovremo produrre 1 tonnellata a persona
e all'anno, perché questo è il massimo che la terra può sopportare
 quindi abbiamo risparmiato per circa 48000 cittadini di
oggi e 524000 di domani
A Brescia sono 6.000 installazioni di impianti fotovoltaici, che
producono circa 84.000.000 kWh all’anno, consentendo un
risparmio di oltre 53.000 tonnellate di CO2 all’anno.  10 volte
le 6000 installazioni di Brescia
Smart + Connected Communities © 2011 Cisco and/or its affiliates. All rights reserved. 18

19. Smart + Connected Communities © 2011 Cisco and/or its affiliates. All rights reserved. 19

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21. Smart + Connected Communities © 2011 Cisco and/or its affiliates. All rights reserved. 21

22. From 1 to 108 locations in the Netherlands Double U Network
From 1 proof of Concept to Network of SWCs
• 108 SWCs (March 2011)
• Portfolio approach of physical
smart work environments and
networked services
• Double U Reservation Tool
www.w-smartwork.nl
• Public Telepresence (October
Massive personal car travels 14, 2010)
substituted through the chain of SWCs • WorkSnug Augmented Reality
Smart Phone Application
• Reduced Carbon Footprint
• Reduced Commute Traffic
• Reduced work place costs per employee
• Facilitating a Smart + Connected Work
environment for communities, employers and
workers
• SWCs as platforms for new business, SMEs,
incubation and education
Smart + Connected Communities © 2011 Cisco and/or its affiliates. All rights reserved. 22

23. • Smart Work Reservation Portal
• Smart Work Finder
• Public Telepresence
• Unified Communications
• Security and Identification Tools
• Personal Virtual Office
• Global Telepresence Directory
Smart + Connected Communities © 2011 Cisco and/or its affiliates. All rights reserved. 23

24. Smart + Connected Communities © 2011 Cisco and/or its affiliates. All rights reserved. 24
2

25. Healthcare Government
Education
$
Aging Well
Economic Development & Clusters
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26. Smart + Connected Communities © 2011 Cisco and/or its affiliates. All rights reserved. 26

27. Virtual Reception @ City Hall
Challenges
• South East of Copenhagen
• 6 municipalities consolidated to one - Area: 903,42 km²
• 5 remote Citizen Service Centers servicing 63.000 citizens
Video Call Agent @ Central Citizen Center
• Save cost and maintain & improve service levels
Solutions
• Virtual Citizen Service & Virtual reception
• Cisco TelePresence, DMS and Physical Security
Results
• Substantial cost savings on human resource
Virtual Citizen Service @ Remote Center
• Citizen contact maintained at a personal level
• Employees productivity increased
• Service levels improved
Smart + Connected Communities © 2011 Cisco and/or its affiliates. All rights reserved. 27

28. Smart + Connected Communities © 2011 Cisco and/or its affiliates. All rights reserved. 28

29. Challenges
• Create a safe place to work, live and invest: reverse outflow of citizens, reduce crime,
attract more businesses and grow jobs, and establish a higher education level -
transform into a leading innovative community and commerce center
• Connecting three municipalities Drancy, Le Bourget and Dugny – 80.000 inhabitants
• Network-based transformation of city services
Solutions
• City wide fiber network connecting homes (6000), businesses (200) and municipal
buildings (80), operated from a virtualized data center
• Physical Access Control & iPhone access in municipal buildings
• Deployed the largest French municipal CCTV (300 cameras)
• Virtualized servers & desktops supporting 1300 municipal employees across 60
municipal buildings
• Cisco TelePresence (3x): cross-municipal collaboration - now - and TPaaS for SMB -
later
Results
• Ranked 2nd safest city today – came from 30st of suburbs Paris (less 30% of crime)
• Attracted new businesses e.g. EuroCopter (750 new jobs)
• Attracted new engineering school (1700 students – 200 professors)
• Provide program for computer education to 7000 children
• Implemented cloud computing technology to enhance health center booking system
Smart + Connected Communities © 2011 Cisco and/or its affiliates. All rights reserved. 29

30. Challenges
• Create an Information and Communication platform, enabling
cross-sector collaboration, higher productivity, lower operational
costs, green initiatives and better citizen services
Solutions
• Metropolitan Area Network; connecting municipal buildings: 62
• Controlled and safe building access; Access Control Points: 232
• Safe environment: IP CCTV Cameras: 359
• Smart Work: Indoor Wireless: WiFi Access Points (internal): 530
• Smart Transit: Outdoor Wireless: WiFi Access Points (external):
100
• Smart buildings: IP Automation Lightening & Climate Points: 280
• Smart traffic: Traffic Light Control Areas: 15
Results
• One of the highest valued municipalities creating a citizen
experiences through the smart use of technology
• Real time management of buildings: lower energy and water
consumption
• Lower costs of communications and operations
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32. Self-sufficient Market
Core of Korea’s 2nd largest mega city region,
belong to world top 20 which has the 4th largest
port in the world
Busan
Smart + Connected Communities © 2011 Cisco and/or its affiliates. All rights reserved. 32

33. Smart Community Smart Green Smart Energy/ Smart Safety & Smart Green
(Smart Work/ Resource
Learning/Healthcare) Urban Mobility Security Logistics
Recycling
 Smart Work  Busan PTA &  Smart Green  Integrated Safety
 Mobile App. Green u-Bike Urban Services and Security with  Real-time
Center  Smart Travel Center CCTV BTL Logistics Infra
 Video Contact Stations  Smart Energy  Integrated  Green Logistics
Center  Smart Parking Management Operation Center Operation
 Smart Learning  Mobile AR Tour Center (IOC) System
 Smart Healthcare  Busan EcoPass  Smart Buildings  Smart Nakdong-  Green u-
(Smart Road  Eco-Mileage River, Disaster Logistics Info
Pricing) (EcoCard) Prevention Utility Service
Carbon ~33% 13~18% ~33.4% ~21% 25~30%
Impact*
Personal Life Assistant Services Cloud Infrastructure
Next-Gen ICT Infrastructure
Smart + Connected Communities © 2011 Cisco and/or its affiliates. All rights reserved. 33

34. Phase 2: Phase 3:
Phase 1: PLA Smart City Services PLA Expanded Roll-out
BMAC – Shared Platform Pilot and Stabilization
Development Platform (Smart City SaaS for (Smart City SaaS for
(PaaS for developers)
selected users) citizens)
 Execution Planning  Freemuim-based Smart  Administrative services,
 PLA Service City Services Delivery citizen welfare, mobility,
Development Cloud Platform Pilot (Services safety and security,
Auto Provisioning, emergency, education,
- Win Cloud Virtualization & Billing) healthcare, tour and
- Mac Cloud  Video-based Public leisure…
 Incubation and Marketing Services Infra  Cloud-based shared
 Portal for Developers  Contents Management development and
and Administrators System services environment
with stable collaboration
 Digital Assets (Smart (win-win) under public-
Apps, Dev. Sources, private partnership led
Documents) Management governance
System
2010.6 2011.3 2012.3 2014.12
Smart + Connected Communities © 2011 Cisco and/or its affiliates. All rights reserved. 34

35. Busan Metropolitan Government
Busan IT Industry Promotion Agency
 Investment
 Profit sharing for smart application distribution
 Public dataset
 Co-develop knowledge-creative jobs
 Educational support
 Recruiting Developers  System design and development
 Application initiation  Technological and educational support
Busan Mobile
 Link with other education courses  Operational and financial support
Application Center
(BMAC)
Developers & Private
Academia  Shared App Platform and  High quality developers Enterprises
Development Environment  PR & Marketing
 Education & Training  Continuous innovation ideas and
 Commercialization and marketing collaboration opportunities
support
Smart + Connected Communities © 2011 Cisco and/or its affiliates. All rights reserved. 35

36. AM 08:00 AM 09:00
Enter into Smart Office by 4 PM 1:30
2 Arrive at Smart Community 3 using digital passport of
Center guided by Personal After lunch, Global
Travel Assistant
Personal Work Assistant
embedded in my Smart Phone
Meeting at Smart
Community Hub
supported by Personal
Work Assistant
5 PM 4:00
AM 07:00 Connect to after-
Healthy start of the day school classes for
1 sharing recent society
connecting Yoga school by
Personal Education Assistant agenda with family
through Home TelePresence
Citizen-centric discussion by
Smart City Life Personal Education
Assistant
Services
6 PM 6:30
PM 9:30 Check regular health
Check daily schedule and condition by Personal
7
energy consumption with Health Assistant and get to
carbon footprint at Home by the new restaurant guided
Personal Energy Assistant by Mobile AR Tour Service
through TV/Tablet of Personal Travel Assistant
Smart + Connected Communities © 2011 Cisco and/or its affiliates. All rights reserved. 36

37. Smart Work Assistant Smart Tour Assistant Personal Travel Assistant
Smart Energy Assistant
10 2
11
3
13 12 4
14
5
6
15
16 7
8
17
18 9
9
21 20 1
Source: Busan GSP, Cisco IBSG, 2010
Smart + Connected Communities © 2011 Cisco and/or its affiliates. All rights reserved. 37

38. Thank you.