The Ultimate App Business Guide – How to Start a Mobile App Business/Startup?

PRESENTS
The Ultimate App Business Guide -
How to Start a Mobile App
Business/Startup?
Empowering Businesses with world-class IT solutions since 2007
Visit: www.technousa.com

About Technousa

About Technousa
Technousa is a world-class IT company that empowers businesses with world-class
IT solutions since 2007. Technousa, an ISO 9001:2008 certified company, works as
a partner with its clients with an objective to deliver profitable solutions.
Technousa broadly offers these services - Mobile & Web Application Development,
UX Design, Marketing and Branding, IT & Business Consulting and related
Services.

Note:
The content on the following slides are excerpts from the article
http://bit.ly/mobile-app-business-guide (The Ultimate App Business Guide -
How to Start a Mobile App Business/Startup?) You may want to read the
article instead to read this guide in detail.
Or
Proceed further for a quick reading.

App Market

App Market
Apps have been around for a long time now and there are millions of apps available -
the app market is undoubtedly crowded and highly competitive but on the upside
there are millions of users and plenty of opportunities to break through the clutter –
path-breaking innovation and rapid growth are key.

Important
Questions

Important Questions
 Can you really make it big in the app market?
 Is it possible to break through the clutter and make your app stand out among the
thousands of apps available in the market?
 What are the dos and don’ts? What it really takes to launch and run a successful
app business?
 You’ll find answers to these and more questions in this PPT. This PPT is a reality
check and a comprehensive beginners’ guide. Read on

Concept

Concept
One of the biggest factors that will decide your success in the app world is your
path-breaking idea or concept.
You should have an idea or concept which is unique - make sure that there
hasn't been a concept/app like that before – your app should address a problem/meet
a requirement/need. It should also be interesting and appealing.

Research
and
Planning

Research & Planning
 The first and foremost thing that you will do in the research phase is to find out if
there is a market for your app – is the problem you are trying to address real? Or
the need you are trying to fulfill through this app exists or not.
 What is your market size? Sometimes, there may be a need but only a few people
may have that need which is a micro-market which you cannot serve profitably or is
not expandable.
continued….

Research & Planning
Analyze the various dimensions of your market/consumers deeply - talk to your
family and friends to expand your perspective. You can also interact with your target
audience to understand that specific problem or need thoroughly and also to find out
what they do currently to address it and how much effort do they take to fulfill the
need or to address it and also the challenges. – such interactions or a small survey will
help you understand the gaps better and accordingly you can upgrade your concept to
fill the gaps precisely or even exceed their expectations and offer something more.
continued….

Research & Planning
 It’s also equally important to study the competitive landscape – you may not have direct
competitors as your concept is unique but there may be players, offering complementary
or alternate services or products, which may enter the market as soon as they see you
growing – remember, there would be minimal entry barrier for them. Do a SWOT
analysis, weigh the pros and cons and the challenges ahead carefully before you proceed.
 Writing a comprehensive business plan is highly recommended which will include the
budgeting, deadlines, cost-benefit analysis etc.

Development Plan

Development Plan
Do you really need to be a coder to develop a successful app?
Not at all, lack of technical experience is an advantage for app creators says Chad
Mureta – who has established a very successful app business with three profitable
apps including the Empire Apps. He says “It is actually better if you aren’t a coder,
you aren’t stuck coding all of the time and you are more focused on creating the app.
continued….

Development Plan
Before the development phase, you need to give a serious thought to the following:
 Native or Hybrid App?
 Which Platform – Android or IOS? Windows or Blackberry?
 Design & User Experience?
 Options available to get the App Built
Detailed suggestions w.r.t to the above mentioned points/concerns are available
here http://bit.ly/mobile-app-business-guide (Jump to Development Plan)

Concept Testing

Concept Testing
After Development Phase, you should go for go for concept testing - let a closed
group of your potential customers use your product for a short period of time and give
feedback. Focus groups, personal interviews and surveys help you to identify the flaws
in the product if any and fix them before the product is officially launched and you
will also get to see a glimpse of response from the audience.

Marketing Plan

Marketing Plan
 The first step to market an app is to list and promote it on app stores - iTunes in
case of IOS app and Android app can be listed and promoted on Google Play,
Amazon and various other channels. Apple charges around $99 for a yearly listing
and collects 30% of an App’s profit – Google Play and Amazon’s revenue sharing
terms are pretty similar.
 But, listing your app on app store is just a good start – you need to devise a holistic
marketing strategy and make sustained investment to market your app through
various channels like social, organic, email, digital advertisements, and content
marketing and offline promotions and so on.

Funding

Funding
 If your concept is unique and sounds promising and can address an untapped
market, it is more likely to grab the attention of investors and rest depends on the
way you do the elevator pitch.
 You should be able to talk about your idea in a simple, understandable and
appealing manner. Practice leads to perfection.
 You should also learn about the investment basics as that will help you to speak the
investors’ language and understand what they say without much difficulty.
continued….

Funding
 Target investors who are interested in mobile.
 Develop patience and be prepared to hear a lot of ‘NOs’ – you’ll find the right
investors eventually.
Continued….

Looking For Offshore Android or IOS App Developers?
If Yes, You Are At The Right Place!
Technousa – We are Mobile App Development Experts.
Building Powerful , High Performance Apps Since 2007!!!
Save Cost without any compromise on quality.
Visit http://bit.ly/custom-mobile-app-development to know more.
Continued….

Note:
These were only excerpts from the article ‘The Ultimate App Business Guide - How to
Start a Mobile App Business/Startup?’ - visit the below page/url
http://bit.ly/mobile-app-business-guide to read the full article.
There is an important section ‘Reality Check’ in the article which you wouldn’t want to
miss.

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Email: sales@technousa.com

The Ultimate App Business Guide – How to Start a Mobile App Business/Startup?

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The Ultimate App Business Guide – How to Start a Mobile App Business/Startup?