Importance of copy in ux
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Gain insights on the Importance of Copywriting for UX design in #VEDTALKS by TECHVED's senior copywriter - Rohan Kachalia
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Importance of copy in ux
- 1. COPY & UX A Modern Love Story Rohan Kachalia Senior Copywriter, TECHVED Consulting November 4, 2017 1 #VEDTALKS
- 2. Executive Summary 2 The meaning of copywriting Difference between Copy & Content What is UX Copywriting? Choosing the right words Conclusion #VEDTALKS
- 3. What is Copywriting? 3 #VEDTALKS Sahi Hain ! Oh don’t use big words. They mean so little – Oscar Wilde #VEDTALKS
- 4. Copywriting is… A skilled craft Verbal carpentry Words on paper Salesmanship 4 Copy is a direct conversation with consumer. #VEDTALKS
- 5. Copywriting is Not… 5 Copyright Copying and then writing Not a 20 minute job A writing job Copywriting is a creative problem solving job. #VEDTALKS
- 6. What is the Difference between Copy and Content? 6 It is the difference between Orange – The fruit and Orange – The colour. #VEDTALKS
- 7. 7 Did you get it? #VEDTALKS
- 8. Difference between Copy and Content? COPY Copy is anything that adds value to a reader’s journey and provides a better understanding. It is one of main design elements. CONTENT Content is informative, which can be short or long and provides for a longer stay on websites. 8 One more time! #VEDTALK S
- 9. 9 Design attracts attention. Copy/Content helps to understand it better! #VEDTALKS
- 10. What is UX Copywriting? 10 Gyaan is important! #VEDTALKS
- 11. UX Copywriting 11 • It is all about balancing the honeycomb • Also, the visual presentation of copy plays an equally important role Keep calm and skip the Lorem Ipsum! #VEDTALK S
- 12. The Secret Weapon 12 “Copywriting is the secret weapon of UX.” It’s right there in the definition, actually: “layout, content and functionality”. Jeff Gothelf, author of LeanUX Layout Content Functionality Excellent copy + Mediocre design = Not so good UX and Vice Versa. #VEDTALK S
- 13. The Secret Weapon 13 Which Header sounds better? And which will bring in more conversions? Good UX writing, isn’t about impressing the reader. It’s about connecting with them. Basic Membership (Free) Premium Membership I’m just looking around I’m serious about it #VEDTALKS
- 14. 14 The Vodafone’s network will not guide you out. A Good Copy will! #VEDTALK S
- 15. So what does a UX Copywriter do? 15 Write Brainstorm Edit ProofreadResearch Tweak Copywriting is a lot more than just ‘wordsmithing’. #VEDTALKS
- 16. What do you understand by 16 Can you make this look better? Can you make this sound better? Can you make this experience intuitive and compelling for the person who will be using it? Ease of use may be invisible, but its absence sure isn’t. #VEDTALKS
- 17. Basically, A good UX Designer considers • The users • Context • Flow • Business goals • Brand A good Copywriter considers • The users (age, gender) • Context (tone) • Flow • Business goals (primary objective) • Brand (What tone should the brand speak. Eg: Amul) 17 . Copywriters adore chaos because they love to produce order. #VEDTALKS
- 18. Why Choosing the Right Words are Important? 18 Gyaan is important! #VEDTALK S
- 19. Choosing the Right Words • Words that readers use • Precise words 19 For example, using a word like "Home" instead of a "Dashboard". Is it really better? Does it communicate what the user can expect on that page? Two, To or Too? #VEDTALKS
- 20. Choosing the Right Words • Sensory words helps • Relevance 20 Irreverent copywriter on a mission to eradicate gobbledygook and to make boring business blogs interesting. Irreverent copywriter on a mission to stamp out gobbledygook and to add sparkle to business blogs. Compliment / Complement #VEDTALKS
- 21. Choosing The Right Words 21 Words can inspire. And words can destroy. Choose yours well - Robin Sharma #VEDTALKS
- 22. How Does a Copy Help Strengthen UX? 22 Gyaan is important! #VEDTALKS
- 23. How Does a Copy Help Strengthen UX? 23 #VEDTALKS Copy is a direct conversation with consumer.
- 24. How Does a Copy Help Strengthen UX? 24 #VEDTALK S Copy adds meaning and value to the design.
- 25. How Does a Copy Help Strengthen UX? 25 Micro copy provides a visual boost, at times. #VEDTALKS
- 26. 26 #VEDTALKS
- 27. Food for Thought Is Copy one of the aspects in your UX Design? 27 #VEDTALKS
- 28. Thank You for Your Time and Attention! 28 #VEDTALKS
Notas del editor
- Namaste! Ask them to greet in different language. Just as u use a diff design element it gives a diff visual each time.
- The art of writing words that sell. To write wrods which do not come across as an intimidating text.
- Copywriting in UX should say what you mean – in harmony with UXD. It’s a creative problem solving job. Sometimes the solution is words, most times it is!
- The importance of right words
- Copy can be conversations, stating of plain facts, long form. Microcopy
- The importance of right words . Huemor.rocks
- Content cannot be an afterthought. A bad copy ruins an excellent design.
- Good design + bad copy = Not so good UX. Copy comes first then design to amplify the message.
- Good design + bad copy = Not so good UX. Copy comes first then design to amplify the message.
- Sorry, we think that you were not searching for plants.
- Taper instructions
- Make it count always, as the stakes are high always. To make a compelling UX design