What is Social Media?
Social Media is an umbrella term that defines the various activities that integrate
technology, social interaction, and the construction of words and pictures.
Its various characteristics are:
Participation : It blurs the line between media and audience
Openness : They encourage voting, comments and the sharing of information.
Conversation : Not a “broadcast” but a two-way conversation
Community : Allows communities to form quickly and communicate effectively
Connectedness: Most kinds of social media thrive on their connectedness, making use of
links to other sites, resources and people.
What is Social Media Marketing?
Social media marketing is the process of promoting your site or business
through social media channels and it is a powerful strategy that will get you
links, attention and massive amounts of traffic.
There is no other low-cost promotional method out there that will easily
give you large numbers of visitors, some of whom may come back to your
website again and again.
Benefits of Social Media Marketing?
Social Media Marketing is becoming a major tool for Search Engine
Primary and Secondary Traffic: Though the primary traffic, which comes
directly from the social media websites ,may not be so useful, the secondary
traffic ,which is referral traffic from websites which link to and send you
visitors after they come across your content through the social sites, are very
targeted and useful for your websites.
High Quality Links: When a website receives a large number of natural,
permanent links from trusted domains, it develops authority. Search engines
trust it. It will help immensely in Search engine ranking as well. In a sense,
you are obtaining these quality links through borrowed trust.
Why to do Social Media Marketing?
It’s Natural.-Not only do you get natural links without any discernible pattern, your
website is exposed to large groups of people in a spontaneous fashion. This differs from
paid advertising which has overt commercial overtones.
It’s Defensible.- Once successfully mastered, social communities can be a great source
of web traffic on top of any traffic you are already receiving from search engines. While
you can’t easily increase your search engine traffic, social media traffic can be very easily
controlled through strategic marketing.
It’s Low-cost/High returns.- If done by yourself, costs are limited to only time and
perhaps the expenses involved in hiring a freelance programmer/designer. The benefits
will often exceed the cost. It would take you thousands of dollars to buy many links;
social media has the ability to give you that for free.
It Complements Other Efforts.- Social media optimization and marketing is usually
community-specific. It doesn’t interfere with any other methods of getting traffic to your
website. It can and will fit perfectly with an advertising campaign targeting other websites
or search engines.
Social Media Planning
Social Media Monitoring
Social Media Management
Social Online Reputation Management
Social Media Marketing
Social Media PR
Social Media Planning:
Your Social Media Launch:
1. Business Goals
2. Customer Needs
3. Engagement Plan
4. Success Metrics
1: Business Goal
Boil it down to one sentence that gets to the core
Increase Brand Awareness , Personalize Your Brand
Collaborate with Customers , Gain Insight , Co-create Products
Decrease Cost of Customer Service
Optimize Site, Better Search Results, More Traffic
Establish Yourself as a Thought Leader, Educate Customers
2: Customer Needs
Know About Your Customers Requirements:
What customer types exist?
What are they looking for?
Where do they go?
How do they like to interact?
How much time do they have?
How willing are they to share openly?
Do they want exposure?
Do they want to shape the industry or influence the next generation?
3: Engagement Plan
Plan Your Attacks:
What will you publish?
Where will you publish?
How often will you publish?
Balance (content, events, 1:1, outreach)
Integrate with traditional channels
4: Success Metrics
Build an ROI set based on your dimensions of value. Include a mix of
qualitative and quantitative.
# fans, # followers, #
# of comments
# of participants on thread
# of embeds
# back links
# page loads
Depth of thread
Traffic increase to site
Social Media Monitoring
Segregating con variations
Insight & recommendation report
Traditional Marketing Vs Digital Marketing
Video sharing web
Social Media Management
Strategic presence creation on
Presence promotion and
Analyzing opportunities for
social media outreach
Online Reputation Management
Researching and analyzing current online
Defining a reputation score
Recommending steps to improve reputation
Execution of recommendations
Social Media Campaign
Creation of campaign thought
Illustration of campaign execution – tool,
Apps and prospective conversation strategy
Deliverables (ROI) via camping execution
Social Media Release
Identification of online PR Objective
Analysis of PR Opportunities
Strategy Layout and Activation of blogger and
Social Media Strategy
With a well-designed social media strategy, you can
leverage conversation to advance your business. Without
such a strategy, you run the risk of falling behind.
The benefits of social media campaigns are extensive – from
increasing customer satisfaction, to keeping tab on the
competition, to marketing your latest product.
Why not take advantage?
Integration page with other social media channels
Post updates with links to the desired landing page
Joining groups and pages
Creating facebook “like” button and badge,
to place it in the website and blogs
Run contests, promotional campaigns, polls…
Video sharing via YouTube tabs ( for viral campaigns)
Photo sharing via page flicker apps/ similar apps
Document sharing ( pdf, ppt, whitepapers,
Customized contact form/ registration form
Tagging use of various external interactive Apps
Creating company page
Integrating profile with other media
Targeting and networking with the
Starting Discussions in groups
Active participations in relevant Q&A’s
Publish Press release
Launch and promote e vents
Integrate blogs to the profile
Creating twitter handle
Post tweets with site link
(content from the site)
Following key influencers
Use hash tags for keywords
Retweet influential tweets
Tweeting based on trends
Post natural updates frequently
Create a twitter badge and place it on
the site and blogs
Increase followers base constantly
Network and engage the followers
Integrating page with other social media
Post updates with links to the desired landing
Adding influencers to our circles
Document sharing ( pdf, ppt, whitepaper,
Integration profile with other
social media channels/blogs
Photo sharing with links
Sync info graphics
Follow relevant boards
Blogs And Q&A’s
◦ Follow key blogs
◦ Comment on blogs with link
◦ Network with influential bloggers
◦ Post questions and answers on Q&A sites like answer,
bag, quora, yahoo answers with links, to derive traffic,
increase backlinks, create more visibility and enhance
Social Bookmarking and Document sharing
◦ Bookmarking Links from the site
◦ Adding keywords
◦ Using top SBM sites for quality backlinks: Mixx,
Jumptags, Digg, Reddit, StumbleUpon, delicious,
◦ Sharing presentation through slide share, scribd,
◦ Publishing white papers and Article in scribd and
BENEFITS With US On Social Media
Monitor and evaluate relevant online media
Engage with key influencers in the
Develop the corporate blogs, social network
sites and multimedia tools
Plan and develop content for corporate
Optimize e communication for effective
distribution in the digital space