Seven Disciplines of the Independent Publisher
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Seven Disciplines of the Independent Publisher
- 3. Practicing Time on Task
- 6. John Medina “Multitasking, when it comes to paying attention, is a myth. The brain naturally focuses on concepts sequentially, one at a time.” Brain Rules ” “
- 7. David Allen When mental space has too many distractions and unmanaged agreements and loops, flow is limited. Clear the pipes and you attract and foster new productive thinking that almost happens by itself. Ready for Anything ” “
- 8. David Allen Keeping uncaptured, unclarified, and unprocessed things in our minds creates unnecessary stress. Ready for Anything ” “
- 9. Planning & Goal Setting
- 10. Planning & Goal Setting
- 11. Steffan Nöteberg Prospects for getting into flow are much better when rested, seated, and focused, than when you are just hanging around and waiting for inspiration. The Pomodoro Technique ” “
- 13. The big idea Getting down to work is a discipline that must be planned daily. It requires a commitment to execution and the development of good habits. The majority of people don’t do it.
- 16. Mastering the Craft The Sentence Grammar structure research plotcharacter punctuation dialogue style Scenes subtext imagery foreshadowing
- 17. Anne Lamott Everyone I know flails around, kvetching and growing despondent, on the way to finding a plot and structure that work. You are welcome to join the club. Bird by Bird ” “
- 18. Anne Lamott “Do it every day for a while,” my father kept saying. “Do it as you would do scales on the piano. Do it by prearrangement with yourself. Do it as a debt of honor. And make a commitment to finishing things.” Bird by Bird ” “
- 19. Anne Lamott Writing this way is a little like milking a cow: the milk is so rich and delicious, and the cow is so glad you did it. Bird by Bird “ ”
- 20. Ted Witt Some see success as a chicken or egg question. I say, if your desire to be published exceeds your desire to write, you will never be published. Pretty Road Press “ ”
- 21. Cathy Bryant As he told her that he loved her, she gazed into his eyes, wondering, as she noted the infestation of eyelash mites, the tiny demodicids burrowing into his follicles to eat the greasy sebum therein, each female laying up to 25 eggs in a single follicle, causing inflammation, whether the eyes are truly the windows of the soul; and, if so, his soul needed regrouting. Bulwer-Lytton Fiction Contest, 2012 Winner ” “
- 22. The big idea Writing well requires writing practice. Successful writers must master story structure. Story structure translates to most all genres and to marketing efforts.
- 25. Your brain on auto pilot
- 26. The big idea Every person has the capacity to be creative. Creativity requires you to trick your brain. Creativity, like writing, requires hard work and practice.
- 27. Kinds Properties Processes Forms Fiction Audio Books Acquire Mss. Coffee Table Non-Fiction Color Manufacture Newsletter Classics Texture Sales/Marketing Anthology How-To Social Respon. Distribution Software Business Illustrations Software Hardback Textbook Paper Type Remaindering Paperback Children’s Smell Advertising Premium Religion Puzzles Length of Time Magazine Mystery Taste Knowledge LooseLeaf Sports Shape Design Format Combo Package From Thinkertoys by Michael Michalko (Ten Speed Press)
- 28. From Thinkertoys by Michael Michalko (Ten Speed Press) Substitute Combine Adapt Modify or Magnify Put to other Use Eliminate or Minify Reverse or Rearrange
- 29. Action Steps Ask what-if questio ns Get your can-do attitude Study the brain Use a proven approac h Keep a log Accept failure
- 31. The big idea Readers can tell when you are faking it. Voice is the passion and belief behind your writing. Finding voice requires self- examination and questioning.
- 34. The big idea No author or publisher is successful working alone. Writing and reading are social exercises. Engaging in “community” is the only way to get read.
- 38. Seth Godin On social media: How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable? www.SethGodin.com ” “
- 39. Examples A Web Page for Content Distinguish yourselves as a resource for people SOCIAL MEDIAFacebook Make annuncements, provide tips, and interact with readers; pose questions; have conversations Linked In Establish page so people know your credentials Blogging Comments Comment on other blogs with meaningul messages; it raises your visability as a person who has valuable things to say Videos Start creating videos to supplement what you write.. You Tube is the 2nd largest search engine Twitter Tag your comments to major events; build followers who trust your brand Real Simple Syndication Allow readersto get our new content via syndication, so articles are delivered automatically to a reader
- 40. The big idea Marketing takes as much time, effort, and money as creating the book. Successful marketing is not about publicity, but about meeting readers’ needs, wants, and emotions. Marketing is about targeted repetition.
- 43. The big idea Think of technology as you do your pen; it’s just a tool. You must have a basic understanding of what tools exist, not necessarily master them all. The more tools you exploit, the more profitable you will be.
- 44. Erik Qualman Companies need to focus on providing content and tools to consumers, which is the opposite of traditional marketing. Instead of providing consumers with a one-way communication stream, companies today need to focus on supplying something of value. Socialnomics, by Erik Qualman, Published by John Wiley & Sons ” “
- 45. Action Steps Publish an e- book; learn ePub Learn one progra m well Set up an online reader . Read Mashab le Get a Kindle Become expert in one social medium