The importance of user experience design
•Descargar como PPTX, PDF•
2 recomendaciones•314 vistas
Talk about XD at Ryerson University, Toronto, 2009
Recomendados
Recomendados
Más contenido relacionado
Similar a The importance of user experience design
Similar a The importance of user experience design (20)
Último
Último (20)
The importance of user experience design
- 1. The importance of experience design Tedde van Gelderen
- 2. Hello, my name is Matt.
- 4. EXPERIENCE • The holistic view on an audience interacting with their surroundings • Tangible and intangible aspects of a product, software, service or event
- 5. EXPERIENCE Characteristics – Triggers • senses: smell, audio-visual, touch, taste, • cognitive processes: thought, awareness, observation – Flow touch points, interactions and journeys – Time from seconds to decades – Participation passive, active, social aspect – Intensity from flash to immersion – Coverage products, services, environment – Emotion trust, comfort and aesthetics – Meaning symbolic, pragmatic, semantic
- 6. EXPERIENCES – User experience – Customer experience – Office experience – Game experience – Shopping experience – Driver experience – Client experience – …
- 7. Why would you think about Experience? – It’s what your audience lives through in the end – It’s what you deliver / give provide / create ?
- 8. You can see it as a Red Thread • Someone goes through an experience – Product – Service – Software – Space
- 9. WHY IS THIS IMPORTANT? What has changed and still is changing • Expectations rise – Increasingly it is the end to end product & service experience that creates customer loyalty, user & organisation efficiencies – Excellent experiences empower humans
- 10. SO HOW DO YOU DO THIS? • Increase the level of insight: what are your experience elements? – Identify each experience element – Uncover relative importance of each experience element • Follow a rigorous process to understand and design the experience • Apply appropriate metrics – To measure and track performance
- 11. Software ORGANISATION INTERNAL PROCESS: 4 X 4 EXPERIENCE BUSINESS HUMAN CONTENT TECH SpaceProduct Service
- 12. STRATEGY RESEARCH DESIGN TEST Ethnographic Field research Interviews Personas Scenarios Environment Design Brief Sketch Ideate Models Wireframes Visuals Specs Survey Focus Group Interviews Panel Omnibus KPI Metrics Measure Learn Vision Market Plan Roadmap
- 13. EXTERNAL: THE EXPERIENCE LIFECYCLE AWARE EXPLORE COMPARE PURCHASE OUT OF BOX SETUP OPERATE MAINTAIN UPGRADE RECYCLE CustomerExperience UserExperience ClientExperience BrandExperience ProductExperience ServiceExperience
- 14. EXPERIENCE LIFECYCLE AWARE EXPLORE COMPARE PURCHASE OUT OF BOX SETUP OPERATE MAINTAIN UPGRADE RECYCLE EXPERIENCE DESIGN BUSINESS HUMAN CONTENT TECHNOLOGY Software EXPERIENCE SpaceProduct Service STRATEGY RESEARCH DESIGN TEST
- 15. • Four aspects: – Audience & organisation view – experience design & experience lifecycle • Approach – See the details – Model the experiences – Take out the guess work – take control • Informed design, de-risk design