1. Telematics Update Munich
Reinhard Jurk
BMW Group
November 2010
Seite 1
BMWBMWBMWBMW ConnectedDriveConnectedDriveConnectedDriveConnectedDrive....
Achieve InAchieve InAchieve InAchieve In----Vehicle Content Integration with SmartVehicle Content Integration with SmartVehicle Content Integration with SmartVehicle Content Integration with Smart
SystemsSystemsSystemsSystems....
Freude am FahrenFreude am FahrenFreude am FahrenFreude am Fahren
TelematicsTelematicsTelematicsTelematics
UpdateUpdateUpdateUpdate MunichMunichMunichMunich
November 2010November 2010November 2010November 2010

2. Telematics Update Munich
Reinhard Jurk
BMW Group
November 2010
Seite 2
Outline.Outline.Outline.Outline.
WhatWhatWhatWhat isisisis thethethethe challengechallengechallengechallenge????
Solution,Solution,Solution,Solution, partpartpartpart 1111
WhoWhoWhoWho isisisis involvedinvolvedinvolvedinvolved????
Solution,Solution,Solution,Solution, partpartpartpart 2222

3. Telematics Update Munich
Reinhard Jurk
BMW Group
November 2010
Seite 3
WhatWhatWhatWhat isisisis thethethethe challengechallengechallengechallenge????
CustomersCustomersCustomersCustomers wantwantwantwant relevantrelevantrelevantrelevant servicesservicesservicesservices inininin theirtheirtheirtheir carcarcarcar,,,, thatthatthatthat needneedneedneed totototo bebebebe adapatedadapatedadapatedadapated intointointointo thethethethe
automotiveautomotiveautomotiveautomotive contextcontextcontextcontext....

4. Telematics Update Munich
Reinhard Jurk
BMW Group
November 2010
Seite 4
WhatWhatWhatWhat isisisis thethethethe challengechallengechallengechallenge????
LifecyclesLifecyclesLifecyclesLifecycles ofofofof thethethethe outsideoutsideoutsideoutside worldworldworldworld andandandand thethethethe inininin carcarcarcar worldworldworldworld do notdo notdo notdo not matchmatchmatchmatch....
NewNewNewNew featuresfeaturesfeaturesfeatures everyeveryeveryevery monthmonthmonthmonth
NewNewNewNew featuresfeaturesfeaturesfeatures everyeveryeveryevery 1111----3333 yearsyearsyearsyears

5. Telematics Update Munich
Reinhard Jurk
BMW Group
November 2010
Seite 5
WhatWhatWhatWhat isisisis thethethethe challengechallengechallengechallenge????
FeaturesFeaturesFeaturesFeatures ofofofof thethethethe outsideoutsideoutsideoutside worldworldworldworld areareareare technicallytechnicallytechnicallytechnically locatedlocatedlocatedlocated outside.outside.outside.outside.

6. Telematics Update Munich
Reinhard Jurk
BMW Group
November 2010
Seite 6
WhatWhatWhatWhat isisisis thethethethe challengechallengechallengechallenge????
MismatchMismatchMismatchMismatch ofofofof businessbusinessbusinessbusiness modelsmodelsmodelsmodels andandandand customercustomercustomercustomer expectationexpectationexpectationexpectation....
Free
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Combined business models
Micropayments

7. Telematics Update Munich
Reinhard Jurk
BMW Group
November 2010
Seite 7
What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)?
SimpleSimpleSimpleSimple architecturalarchitecturalarchitecturalarchitectural schemeschemeschemescheme....
OEMOEMOEMOEM controlledcontrolledcontrolledcontrolled
backendbackendbackendbackend
Services in the cloud
backendbackendbackendbackend

8. Telematics Update Munich
Reinhard Jurk
BMW Group
November 2010
Seite 8
What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)?
MINIMINIMINIMINI ConnectedConnectedConnectedConnected. Move. Move. Move. Move totototo thethethethe CECECECE devicedevicedevicedevice, but do not, but do not, but do not, but do not sacrificesacrificesacrificesacrifice usabilityusabilityusabilityusability withinwithinwithinwithin
thethethethe carcarcarcar....

9. Telematics Update Munich
Reinhard Jurk
BMW Group
November 2010
Seite 9
What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)?
MINIMINIMINIMINI ConnectedConnectedConnectedConnected. Move. Move. Move. Move totototo thethethethe CECECECE devicedevicedevicedevice, but do not, but do not, but do not, but do not sacrificesacrificesacrificesacrifice usabilityusabilityusabilityusability withinwithinwithinwithin
thethethethe carcarcarcar....

10. Telematics Update Munich
Reinhard Jurk
BMW Group
November 2010
Seite 10
What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)?
MINIMINIMINIMINI ConnectedConnectedConnectedConnected. Move. Move. Move. Move totototo thethethethe CECECECE devicedevicedevicedevice, but do not, but do not, but do not, but do not sacrificesacrificesacrificesacrifice usabilityusabilityusabilityusability withinwithinwithinwithin
thethethethe carcarcarcar....
HeadunitHeadunitHeadunitHeadunit
OEMOEMOEMOEM controlledcontrolledcontrolledcontrolled
backendbackendbackendbackend

11. Telematics Update Munich
Reinhard Jurk
BMW Group
November 2010
Seite 11
What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)?
BMW Online. DoBMW Online. DoBMW Online. DoBMW Online. Do itititit inininin thethethethe cloudcloudcloudcloud, but do not, but do not, but do not, but do not sacrificesacrificesacrificesacrifice usabilityusabilityusabilityusability withinwithinwithinwithin thethethethe carcarcarcar....

12. Telematics Update Munich
Reinhard Jurk
BMW Group
November 2010
Seite 12
What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)?
BMW Online. DoBMW Online. DoBMW Online. DoBMW Online. Do itititit inininin thethethethe cloudcloudcloudcloud, but do not, but do not, but do not, but do not sacrificesacrificesacrificesacrifice usabilityusabilityusabilityusability withinwithinwithinwithin thethethethe carcarcarcar....

13. Telematics Update Munich
Reinhard Jurk
BMW Group
November 2010
Seite 13
What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)?
BMW Online. DoBMW Online. DoBMW Online. DoBMW Online. Do itititit inininin thethethethe cloudcloudcloudcloud, but do not, but do not, but do not, but do not sacrificesacrificesacrificesacrifice usabilityusabilityusabilityusability withinwithinwithinwithin thethethethe carcarcarcar....

14. Telematics Update Munich
Reinhard Jurk
BMW Group
November 2010
Seite 14
What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)?
BMW Online. DoBMW Online. DoBMW Online. DoBMW Online. Do itititit inininin thethethethe cloudcloudcloudcloud, but do not, but do not, but do not, but do not sacrificesacrificesacrificesacrifice usabilityusabilityusabilityusability withinwithinwithinwithin thethethethe carcarcarcar....

15. Telematics Update Munich
Reinhard Jurk
BMW Group
November 2010
Seite 15
What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)?
BMW Online. DoBMW Online. DoBMW Online. DoBMW Online. Do itititit inininin thethethethe cloudcloudcloudcloud, but do not, but do not, but do not, but do not sacrificesacrificesacrificesacrifice usabilityusabilityusabilityusability withinwithinwithinwithin thethethethe carcarcarcar....
HeadunitHeadunitHeadunitHeadunit
OEMOEMOEMOEM controlledcontrolledcontrolledcontrolled
backendbackendbackendbackend

16. Telematics Update Munich
Reinhard Jurk
BMW Group
November 2010
Seite 16
WhoWhoWhoWho isisisis involvedinvolvedinvolvedinvolved????
OEM
Service Provider
Customer
CE Device Manufacturer

17. Telematics Update Munich
Reinhard Jurk
BMW Group
November 2010
Seite 17
NGTPNGTPNGTPNGTP ArchitecturalArchitecturalArchitecturalArchitectural proposalproposalproposalproposal....
DecouplingDecouplingDecouplingDecoupling ofofofof contentcontentcontentcontent....
Other Services
Components&Components&Components&Components&
interfacesinterfacesinterfacesinterfaces
Telematic Unit
(TU)
Interface1
Interface2
Interface6
PSAP
Service Integrator (SI)
Call Center
(CC)
Dispatcher
(DSPT)
Service
Handler (SH)
Other Services
Interface 5 Interface 8 proprietary
Logging / Auditing
Monitoring
Security
GeneralGeneralGeneralGeneralaspectsaspectsaspectsaspects
Interface 3
Provisioning
Data Provider
(PDP)
Interface 4
Customer Data
Provider (CDP)
Interface 7
Content Provider
(CP)
www.ngtp.org

18. Telematics Update Munich
Reinhard Jurk
BMW Group
November 2010
Seite 18
IfIfIfIf youyouyouyou wantwantwantwant totototo bebebebe partpartpartpart ofofofof thethethethe solutionsolutionsolutionsolution............
BestBestBestBest practicespracticespracticespractices....
Use standards.
Tie up to existing eco-systems.
Keep your interfaces simple.
Keep your interfaces stable.
Watch out for synergetic business models.

19. Telematics Update Munich
Reinhard Jurk
BMW Group
November 2010
Seite 19
ThankThankThankThank youyouyouyou....
Some pictures Courtesy graur razvan ionut Salvatore Vuono, jscreationzs / FreeDigitalPhotos.net