Always-on connectivity is eliminating the gap between here and there. We call this trend Anywhereization. And it’s changing the way we do everything Anywhereization is not just a technological phenomenon. We are witnessing the demise of distance. Our shopping habits, entertainment and even relationships have become truly global. With increasing reliance on the cloud, and in a world where @ and # are hard currency, ubiquitous connectivity is no longer a luxury – even at the basecamp on Mount Everest.

1. The rise of
anywhereization

2. anywhereization IS…
…the trend towards being constantly connected. It means access to
everything. Anytime. Anywhere.
The possibilities are
unlimited. Today you can
access the internet from the
summit of Mount Everest.

3. Is it a new
thing?
Not really, but today’s technology vastly expands the possibilities.
The story of
Anywhereization
starts in…

4. …
1991
Two events changed the world forever:
1. The internet became open to everyone
2. GSM went live – the first global standard for digital
mobile communications.

5. WHY
SO IMPORTANT?
GSM enabled mobiles to work reliably between networks. And the
internet opened up a new world of possibilities.
Anywhereization
was now just a
matter of time.

6. anywhereization
IS DRIVEN BY
Smart connected devices… …Especially mobile devices.
All kinds of things are going online
– from cars to salad bars.
50 billion devices, or more, could
be connected by 2020.

7. THE UPWARDLY
MOBILE SOCIETY
The number of connected mobile devices is growing by some 42% per year
7 bn
61%
3+
x1.5
40%
mobiles
own one
uses
m-internet
online
Mobiles will
outnumber
people in 2014
Mobile
penetration
at 68% in 2016
Two-thirds use
voice and two
data apps
Mobile
internet growth
201
1-16
2.7 billion
online in
2012
source: ITU, 2013
source: Forrester, 2012
source: Technographics, 2012
source: Forrester, 2012
source: ITU, 2013

8. SPEED
IS CRITICAL
The experience of real-time connection is all about speed.
Optical fiber connects you at close to the speed of light.
‘Here’ and ‘There’ aren’t so
different anymore.

9. In every sense.
CHANGE
GOES FAST
ki
wi
Network speed evolution:
1991: 14.4 kilobits per second
2000: 56 kilobits per second
2013: 2 gigabits per second
2020:??????????????????
At 1 terabit per second you can
transfer the entire contents of
Wikipedia in English (over
4 million articles) in 0.14 seconds.

10. HAVE MORE.
OWN LESS.
Anywhereization drives the move towards an asset-light
lifestyle, where we pay for usage instead of owning.
With today’s media services, you
can carry a library of books, or
15 million songs, in your pocket.

11. ANYWHERE
– A GOOD PLACE FOR
BUSINESS
Consumer behavior is bringing Anywhereization into the
workplace. For millions of companies, social media and
cloud services are now a fact of life.
The trend towards social business
means ideas cross-pollinate
like never before. It’s changing
business models and paradigms.

12. BIG DATA
GETS
BIGGER
But here’s the challenge… Anywhereization means data.
Staggering quantities, multiplying at a staggering rate.
The video content that will cross
the world’s networks every
month in 2016 would take six
million years to watch.

13. For everything
imagineable…
WE HAVE TO BE
READY
…and some things we haven’t imagined yet.
Anywhereization demands scalability
because demand is unpredictable.
1.5 billion people might suddenly
want to watch a Korean pop video
on YouTube, for example.

14. BEHIND EVERY
GREAT IDEA
Is a great network. Anywhereization relies on networks
that are robust, intelligent and scalable.
Anywhereization never stops.
Neither can the network.
The data that makes the experience
must be totally dependable. Every
second of every hour of every day.

15. READY
FOR TOMORROW?

16. Millions of people rely on our networks to keep them connected...
www.teliasoneraic.com
…anywhere.