Aligning Hybrid Cloud with Customer Demands

CUSTOMER
CENTRICCLOUD
Hype or Hybrid?

CONTENTS
01-Scope 5
Introduction 6
Background 6
Aims 6
02-Theageofthecustomer 7
03-Cloudstrategies:vendorandsolutionchoice 9
04-Capturingthebenefitsofinfrastructure-as-a-service 12
BenefitsofIaaS 14
Goinghybrid 15
Cloudconcerns 16
05-Thefutureofcloud 18
Thedesireforaglobalpresence 20
Excellentserviceiscrucial 21
06-Conclusion 22

Aligning the Power of Hybrid Cloud
with Customer Demands.
Businesses today are operating in a
buyer’s market. As consumers, we can
do what we want, when we want, how
we want, and the reality is that we now
expect this level of customised, and
immediate, service.
With consumers more in control of their
purchasing power than ever before, a
flexible and scalable cloud infrastructure
has become increasingly critical to an
organisation’s success or failure. In their
efforts to satisfy growing consumer
demand, many businesses initially
turned to multiple cloud computing
vendors capable of addressing their
infrastructure needs.
However, while this approach delivered
initial gains as IT leaders found their
way in the cloud, it is not conducive
to long-term success. Multiple cloud
providers can often create complex cloud
environments, which can hinder business
agility and speed to market.
With this in mind,Telstra recently
commissioned Vanson Bourne to conduct
research – interviewing 675 IT decision
makers from around the world in private
sector multinational organisations with
more than 250 employees – evaluating
what cloud services businesses
are currently using, and if they are
benefitting their organisation.
The research uncovered some interesting
insights around modern IT objectives and
the need for cloud services,and what
businesses currently expect of their
providers today and in the future:
• Three-quarters of decision makers
want to procure cloud services from a
single provider,yet the majority have
purchased offerings from three
vendors in efforts to rapidly respond
to market needs.
• In a move away from the private clouds
of yesterday,the trend in 2015 appears
to be towards a hybrid approach.To
achieve this,45 per cent of enterprises
have adopted infrastructure-as-a-
service (IaaS) models,with 42 per cent
planning to adopt it in the near future.
• As businesses look to grow footprints
in new and emerging markets across
the globe,almost half (49 per cent) of
respondents would opt to use a global
cloud provider rather than a local
service provider.
Our research clearly shows that
businesses want to work with a single
provider for all cloud services,and
align the power of hybrid cloud with
customer demands to deliver a more agile
environment,enabling faster decision
making and an improved customer
experience.Encouragingly,as the cloud
market has settled,vendors have
increasingly looked to offer this portfolio
of hybrid services.This solution has
removed the complexities of dealing with
multiple vendors and businesses in 2015
are now able to select one cloud provider
for all their global and local cloud needs.
To make this future a reality,however,
cloud providers must do more to guide
businesses on their hybrid-cloud
deployments and address concerns
around relinquishing control of their data
to a third-party provider.Organisations
that do not use IaaS could be falling
behind their competitors who are,which
is why at Telstra we’re committed to
alleviating and overcoming such concerns,
while reducing the impact of any cloud
implementation.
FOREWORD
JimClarke
Director,Marketing,Product Pricing – International
Telstra Global Enterprise Services
March 2015
04 Customer Centric Cloud: Hype or Hybrid?

SCOPE OF THE
RESEARCH
Introduction
Telstra commissioned Vanson Bourne,
an independent specialist in market
research,to undertake the research upon
which this report is based.In total,675 IT
decision makers were interviewed in five
countries/regions:
• UK - 200 interviews
• US - 200 interviews
• Australia - 80 interviews
• Hong Kong - 95 interviews
• Singapore - 100 interviews
Respondents work for organisations
in the private sector with 250 or more
employees.Due to the range of sectors
involved in this research,the results are
based on the global or regional average to
be representative of the target population.
Fieldwork took place in late 2014 using
a mixture of online and telephone
interviewing.A robust multi-level
screening process was used to ensure
only appropriate respondents participated
in the research.
Background
Successful enterprises have to
continuously modernise and adapt to
every big new trend if they wish to stay
ahead of the curve.We increasingly find
ourselves not just on the cusp of a new
product or technology,but constantly
considering how and where we utilise
these technologies.
More organisations are moving to focus
their business on the customer.Serving
customers how,where and what they
want,in order to create a services
competitive edge.
Therefore,for many organisations the
adoption of cloud services is a strategic
imperative as cloud services help cover
the speed,range and coverage of services
customers demand.Customers and
employees now want and expect the
benefits that come from these services,
including a faster speed to market,
process efficiencies and reduced Total
Cost of Ownership (TCO).For this reason,
cloud adoption has accelerated rapidly in
recent years,encompassing both private
or virtual private cloud models,and also
public and hybrid management models.
It is not just organisations that need to
keep ahead of the competition though;
cloud service providers need to as well.
Vendors wishing to remain attractive to
organisations today must have robust
and reliable solutions that empower
customers to meet their strategic
objectives and that lead the market,
rather than follow.Increasingly,
businesses are looking to providers
to innovate,be flexible,and offer a
bespoke service.
Aims
This research was commissioned
to evaluate what cloud services
organisations are currently using.How can
Infrastructure-as-a-Service (IaaS) benefit
organisations? Are enterprises leveraging
IaaS already? Is there a link between
modern IT objectives and the need for
cloud services? What can businesses
currently expect of their cloud service
provider(s) and what type of providers are
they looking to work with in the future?

THE AGE OF THE
CUSTOMER
From the first wheel to the latest smartphone, significant
advancements in any market have almost always been
influenced or controlled by innovations in technology.
Forrester discusses this in their report “Winning in the
Age of the Customer” and breaks down the various ages
as below:
Over the past one hundred years,it is
clear we have witnessed three distinct
ages of progress,but where are we now?
Most bets are on entering the age of the
customer – an age that brings together
production,distribution and knowledge
in a synergistic combination.
Consumers can now buy almost anything
instantly.In a flash,they can find the
information they want,compare and
evaluate products and purchase from
their handheld device.Delivery can
happen overnight and purchases are
completed within 24 hours.It’s a buyers’
market;intelligent organisations
understand this and are becoming
increasingly customer focused.This
doesn’t mean focusing on customer
service or the hackneyed notion that
‘the customer is always right’.Instead,it
is a shift to enabling the consumer to do
what they want,when they want,and how
they want – in other words,making the
consumer purchasing process as easy
as possible.
IT is at the centre of this paradigm shift.
But it is not as simple as onboarding the
newest technology – there is no one big
trend or must-have investment.Big data,
mobility,social media,and Software as a
Service (SaaS) are some of the services
organisations should be considering in
their quest to enable consumers,
but this is by no means the finite list.
New services are being created every year
and organisations need to be in a position
to quickly and easily take advantage of
these innovations.
It is clear that flexible and scalable cloud
infrastructure is critical to this consumer
enablement process.But where do you
host the infrastructure and how much
control do you need? Pooling resources
in a single type of cloud is generally not
seen as ideal as this cannot provide
the flexibility required to handle an
organisation’s varying types of processes,
services and workloads.In the age of the
customer,organisations are therefore
demanding a hybrid cloud platform to
house and launch new services.We call
this Customer Centric Cloud.
Customer Centric Cloud can be defined
simply as a cloud strategy that focuses
on customer enablement,and provides
a platform for launching the services
and tools demanded by your customers
(customers in this instance could include
consumers,internal users,partners,
employees,or any combination of the
above.) The foundation of any Customer
Centric Cloud is a hybrid cloud made up
of private and public cloud solutions.
MANUFACTURING DISTRUBUTION INFORMATION
Machinery Globalisation Internet
Industrial Revolution Cheaper Transport Computers
Customer Centric
Clouds are on the
rise as organisations
increasingly model
their operation around
their customers.
TheChangingAgeofBusiness

CUSTOMER
CENTRIC
CLOUD
STRATEGIES
03

When considering cloud services,most
enterprises simply want a solution that lets
them manage and scale their infrastructure
and networks in line with the security and
performance requirements of the services
and applications they currently use or are
looking to introduce.
Until recently,however,the only way to
achieve this was to work with different
vendors,creating a complex cloud
environment that can be hard for the
business to manage,integrate and control.
Indeed,respondents to our survey use an
average of three cloud service providers,
which suggests they experience difficulty
in finding a single provider that is capable
of meeting all their cloud requirements.
CUSTOMER CENTRIC
CLOUD STRATEGIES
Cloud computing helps organisations to adopt a
customer centric business model by enabling them to
rapidly provision the new services demanded by their
customers. It provides companies with unparalleled
agility and flexibility – accelerating speed to value,
making leading-edge technology affordable, and
enabling business innovation across organisational
PRIVATE CLOUD
IT is managed in the enterprise’s own or an external
data centre. Ideal for those who prefer to control the
infrastructure.
VIRTUAL PRIVATE CLOUD
Self-service virtualised infrastructure uses a choice of
shared or dedicated servers hosted off premise. Ideal
for traditional applications that reside on a single server.
PUBLIC CLOUD
Elastically scalable standardised infrastructure so
applications are supported with more bandwidth when
needed and then scaled down when no longer required.
3
2
1

50%Data centre
providers
28%Telcos
46%Pure cloud/
hosting providers
27%Commodity cloud
providers
44%Systems integrators
17%On-premise
customised cloud
32%SaaS providers
Figure 1:“Which of
the following main types of
cloud providers do you use?”.
Our respondents most commonly use data
centre providers for their cloud services,
followed by pure cloud/hosting providers
and system integrators respectively.
Almost a third of respondents use a telco
for some or all of their cloud solutions.
According to the surveyed IT decision
makers,organisations are more likely
to keep the bulk of their workloads in a
private cloud with an even split between
on-premise and private cloud models.
Uptake of public cloud for enterprise
applications and IT workloads is much
lower;however,there is a strong case
for its use for applications such as email,
collaboration and websites.Given the
relatively lower costs,it is likely that many
of these less critical services will migrate
to public clouds in the near future.
An element of‘server hugging’is still
present within organisations,with many
IT departments keen to keep mission-
critical assets under control.Concerns
about cloud security have also led to a
substantial number of enterprises that
are unwilling to relinquish all their data
to external suppliers.These fears,
combined with the strong appetite for
cloud services,mean that many face a
challenge in finding the perfect solution
for their business.
The flexibility and scope associated
with hybrid cloud helps to enable a
customer centric approach,making
it an appealing option and one for
which more support is growing.
The fact that
businesses use
multiple providers
suggests that they are
currently unable to find
a single cloud service
provider that can
provide different cloud
models to meet the
requirements of
different workloads.
Customer Centric Cloud: Hype or Hybrid? 11

CAPTURING THE
BENEFITS OF
INFRASTRUCTURE
-AS-A-SERVICE
04

Plan to adopt IaaS in
the near future
44%
No plans for IaaS
14%
42%
HavealreadyadoptedIaaS
On-presmise cloud
31-40%
Opted for public cloud
6-12%
25-38%
Hostedprivatecloud
Realising the benefits
of outsourcing
infrastructure, uptake of
IaaS has been swift.
CAPTURING THE BENEFITS OF
INFRASTRUCTURE-AS-A-SERVICE
Infrastructure-as-a-Service (IaaS) allows organisations to outsource
their hardware, data and servers to external providers. This can help
businesses to focus on areas of IT that add real value to the organisation
rather than the routine tasks involved in managing the infrastructure.
Figure 2: Nearly half of the
organisations surveyed
have already adopted
IaaS.Almost as many
plan to adopt it in the
near future.
Figure 3: Of those
organisations who had
onboarded IaaS;the
two popular forms were
private cloud and on
premise.Only a small
percentage had opted
for a public cloud.
20%40%60%80%100%
EMAILANDPRODUCTIVITY
PRIVATE CLOUD N/A
CONFERENCINGANDCOLLABORATION
CRM
ERP
WEBSITE
STORAGE
BUSINESSCONTINUITY
ORGANISATIONSPECIFICAPPLICATIONS
TESTANDDEVELOPMENT
VIRTUAL PRIVATE CLOUD PUBLIC CLOUD
Most organisations recognise the importance of using an IaaS solution
and the vast majority of organisations that have not adopted IaaS,plan
to do so soon.Businesses that do not embrace IaaS could miss out on
the many associated benefits and risk losing relevance in the market.

Although most enterprises have or want
IaaS and have a clear understanding of its
advantages,over half are yet to implement
it so have no direct experience of the
benefits IaaS can deliver.
In some cases,these organisations may
need help to understand exactly how
this type of solution can help.If the full
benefits and how to achieve them are not
communicated effectively they will remain
at a disadvantage.It is worth noting that
the IT department primarily bases their
purchasing decisions on their business
objectives.Perhaps one of the key reasons
behind the keen interest in IaaS is that the
main benefits of implementing IaaS align
closely with the modern IT department’s
aims to improve efficiency,reduce costs
and optimise information/data.
Respondents whose organisations have
adopted IaaS,or plan to,believe that the
IaaS model offers substantial benefits,
including improving efficiency,optimising
information data,reducing costs and
improving security.Each of these issues is
not just important from an IT perspective,
but also has significant implications for
the wider business.
Beyond the realms of IT and finance,
almost as many organisations considered
that IaaS could help promote innovation
and transform the way they engage with
employees and customers.
Figure 4a:“To what extent can/does
IaaS help with the following?”
68%
51%
52%
40%
41%
40%
44%
71%
38%
40%
47%
32%
24%
62%
51%
52%
51%
51%
51%
51%
50%
49%
40%
46%
45%
Improving efficiency
Optimising information and data
Reducing costs
Improving internal collaboration
Promoting innovation
Transforming service delivery
Improving employee user experience
Improving security
Creating new products and services
Improving customer user experience and satisfaction
Managing risk and compliance
Attracting and retaining customers
Increased organisational value
BENEFITS OF CUSTOMER
CENTRIC CLOUDS
Figure 4b:“What are the
most important objectives for a
modern IT department?”
Most organisations keep a sharp eye on the bottom
line and are alert to the need to remain competitive,
so new models that can offer a potential edge will
always win a receptive audience.
TheextentIaaShashelpedThe most important objectives in IT

Having multiple clouds and vendors
to manage creates complexity for the
business and would seem to be a key
inhibitor for the adoption of a hybrid cloud
model.However,this does not appear to
be the case – on average,organisations
interviewed were already using three
cloud providers.
But this is not their preferred option.
Rather than dealing with multiple vendors
across multiple clouds,a massive 73% of
IT decision makers surveyed would prefer
to have a single committed partner,fully
accountable for all their cloud services
from end-to-end.
The research uncovered that these
respondents are more likely to see
the benefits of IaaS than those who
use multiple providers.Cloud brokerage
can offer a simple management solution
for the implementation of IaaS,while
ensuring that businesses still receive
a customised package that matches
their needs.
GOING HYBRID
The goal of any good provider should be to work with the enterprise to deliver an
optimal IaaS solution that will help them achieve their objectives. In a move away
from the private clouds of yesterday, the trend today is for a hybrid approach that
combines both public, virtual private and private clouds.
Hybrid IT allows organisations to combine internal and external IT
infrastructure services, across a tailored mix of private and public
clouds, to support a business outcome.

Security issues are heightened with the
onset of Shadow IT,where users source
solutions without the explicit approval
of their company.As outlined in“Rise
of the Superuser”(Telstra,2014),users
demand certain services and will go out
and get them if they are not provided by
their employer.Organisations must enable
users,not restrict them,if they wish to
establish control.The same is true of
Customer Centric Clouds – organisations
must enable customers to consume
in the way they want or risk losing
relevancy in a fast-moving and saturated
consumer market.
Although IaaS providers will want
to promote the benefits of using
their solutions,it is important that
organisations are also reassured about
the security and reliability of any products
and services that are on offer.Cloud
security continues to improve all the
time and providers have a role to play in
educating IT leaders on how to alleviate
and overcome such concerns across the
broader business.
Vendors also need to guide organisations
through any difficulties and help
them reduce any impact from the
initial implementation.
Figure 6:“Which,if any,of the
following difficulties did your
organisation experience when
migrating to an IaaS solution?”.
CLOUD
CONCERNS
For all its many advantages, IaaS is not without its
challenges. The vast majority (92%) of respondents
whose organisations have adopted IaaS report that
they had difficulties when migrating to the service.
Security issues are
heightened with the
onset of Shadow IT,
where users source
solutions without the
explicit approval of
their company.
Security issues 51%
Complexity of migration 48%
Data sovereignity concerns 35%
Contractual issues 35%
Network issues 32%
Lack of in-house expertise 28%
Vendor lock-in 28%
Lack of management support 26%
The actual cost was more than envisaged 21%
Confidence in the clarity of charges 18%
It took longer than anticipated 12%
We did not experience any difficulties 8%

5 QUESTIONS FOR
CUSTOMER-CENTRIC
CLOUDS:
Adoption of IaaS also varies widely
by industry.Manufacturing (61%),
professional services (54%),and finance
and insurance (46%) sectors are most
likely to have adopted IaaS.Conversely,the
higher education sector is the sector least
likely to adopt IaaS,with over a quarter
(27%) having no implementation plans at
this stage.
For the different industries,a number of
factors drive the uptake – or lack thereof
– of IaaS.
In manufacturing,for example,cyclical
demand and supply considerations mean
that there is a greater need for scalability
than in more predictable sectors such as
education.Likewise,speed to market is an
important consideration for manufacturers
due to the highly competitive and
transactional nature of the vertical.
Both scalability and speed to market are
cornerstones of the IaaS value proposition.
The business and financial services
sectors all rely on large sets of data,
and large numbers of customers and
transactions to generate revenue.And as
more and more transactions and services
move onto the network – from video calls
to large CRM transactions – companies
need to be able to allocate bandwidth
on demand to ensure that their users
experience the best performance.
Scaling infrastructure to cope with peak
demand can come at a high cost under
a CAPEX model as your IT costs mirror
requirements for peak demand only and
not changes in demand.
In contrast,under an OPEX model,the
business is charged only for the services
that are used.Any resulting savings can
be used to generate more revenue,invest
in innovation and increase the speed to
market for new products or services.
A key benefit of IaaS is the transfer of risk
and capital cost from companies to their
cloud provider.Global cloud infrastructure
providers operate large,sophisticated
research and development operations
that enable them to deliver a cutting-edge
platform with a rapid and ongoing cycle
of innovative new features.This keeps the
business at the leading edge and makes
IT infrastructure a commodity that they
consume–like power.
DIFFERENCES IN IAAS RESULTS
BASED ON DEMOGRAPHICS
Some organisations are clearly ahead of the curve when
it comes to the adoption of IaaS solutions. Perhaps not
surprisingly, larger organisations (54%) are more likely to
be using IaaS than smaller organisations (32%).
53% 44% 40% 40% 40%
USA Singapore Australia UK Hong Kong
1. Who are your customers and
how do they behave?
2. Do you have enough information
about your customers? Is it
timely? Are you listening to
your customers?
3. Does your speed to market
match the speed at which your
customers operate?
4. How secure do you need to be?
Is this security level uniform
across your entire business?
5. Do you have the infrastructure
and platforms in place to
allow you to meet your
customers’ needs?
Figure 7: Analysis of
the adoption of IaaS
based on country.

While organisations are increasingly moving towards a
hybrid approach, they are also indicating a preference
for consolidation – almost three quarters of surveyed
IT decision makers would prefer to use a single cloud
service provider.
Acquire seperate
services directly from
multiple providers
Don’t
know
Single provider
for all services
38%20%
7%
35%
Acquireservicesfrom
multipleproviders
Figure 8:“How would you prefer
to purchase cloud services for
your organisation?”.
In our research,respondent preferences
are split relatively evenly between either
using one provider for all services or
acquiring services from multiple providers
through a cloud brokerage model.Only
20% want to purchase separate services
directly from multiple providers.It is clear
that the market is moving to a preference
for hybrid services.
Interestingly,in organisations where IT
objectives are more customer focused,
IT decision makers are more likely to want
to acquire multiple cloud services through
a single provider (42% compared with the
average of 38%).
This group is more aware of customer
needs and service expectations,and
therefore potentially more likely to want
to adopt a hybrid approach that can
deliver on all these requirements.They
will also need to launch and adopt more
services and different services faster,
which a hybrid model supports.At the
same time,they may be reluctant to
deal with multiple providers due to
the complexity and challenges of
multi-provider management.
There is an appetite to work with one
provider as long as it is not to the
detriment of the overall service.A good
cloud provider will offer a brokerage model
that will provide a range of solutions
that can be tailored to meet all customer
requirements,matching their various
workloads to appropriate cloud services.
Mission-critical data,services and
applications may merit a private cloud;
others like email or video conferencing
may be hosted in a public cloud.Under
the control of the single provider,IT
management of the hybrid environment
is both simplified and streamlined.
Flexibility is another key consideration.
Companies are wary about‘vendor lock-in’.
They want to be able to control and move
their own data and leverage it quickly and
easily.This is not always simple when
dealing with multiple providers.
THE FUTURE
OF CLOUD

49%More likely to be using
global cloud providersNot more likely
to be using local
or global providers
14%
More likely to be
using local cloud providers
27%
Don’t Know
10%
Figure 9:“Is your organisation more
likely to either use local or global
cloud providers in the future?”.
THE DESIRE FOR A
GLOBAL PRESENCE
As well as preferring a single provider, around half
of respondents would prefer to use a global cloud
service provider rather than a local provider. Only 27%
say that they would opt for a local provider instead.
Across all sectors,competition is both
fierce and increasingly international.
Companies need to accelerate the cycle of
innovation and provide the latest features
and functions.This is expensive for
traditional IT deployments,and services
are likely to be limited compared with
those offered by global cloud providers
who can offer private,public or hybrid
clouds across most latitudes.At the same
time,customers are demanding the same
support and processes that they are used
to receiving from local providers.To be
a true global organisation,one needs to
ensure a consistent global experience.
Specifically,many organisations today
want the capability to host data offshore
to support business growth.This is
particularly important given the massive
growth in data over recent years – all of
which has to be stored and managed,
potentially across a number
of jurisdictions.
For this reason,organisations also see
value in a provider that understands,
and is familiar with,a number of markets
(cloud regulation,governance,etc.).
A purely domestic cloud provider –
no matter how good – is unlikely to
be able to deliver on this kind of scale.
In our survey,around three fifths (61%)
of those who favour acquiring multiple
services through a single provider say that
their organisation is likely to use a global
cloud provider in the future.Clearly,the
option of hybrid cloud services,delivered
by a single global provider,is one that
resonates with the market.
On average,respondents’organisations
desire a presence in four regions across
the globe.These include Europe (59%),
North America (56%),East Asia (40%)
and Australia/New Zealand (31%).
A global presence is clearly central
to success in on a worldwide scale.
Therefore,it follows that organisations
wishing to succeed internationally will
want to work with cloud service
providers that have either a global
reach or have a global strategy that
aligns to market demand.
Clearly, the option of
hybrid cloud services,
delivered by a single
global provider, is one
that resonates with
the market.

Figure 10:“What aspects of the
underpinning network are most critical
to running a cloud environment?”.
In our survey,respondents called out
user experience,end-to-end service
management and VPN-to-cloud
integration as the most critical elements
involved in running a cloud environment.
Whichever provider the enterprise decides
to work with,the service will need to excel
in these areas for a long-term partnership
to be maintained.
Regardless of the type of
cloud service provider that
organisations approach, they
have high expectations of service.
EXCELLENT
SERVICE IS CRUCIAL
55%
User
experience
49%
End-to-end
service
experience
38%
Unified
service model
28%
VPN-to-cloud
extension
19%
Lower
TCO
45%
VPN-to-cloud
integration

The convergence of production,
distribution and information
technologies has led to consumers
taking more control over their
purchasing.Organisations must become
more customer centric if they wish to
compete in this new Age of the Customer.
To do this,organisations need to provide
consumers with the right information
and services,how and when they want
them.Underpinning all this is a flexible
infrastructure platform – Customer
Centric Cloud – that combines both
private and public cloud models.
Given the significant benefits IaaS offers
and how these benefits align with modern
IT objectives,such as cost reduction and
agility,it’s unsurprising that the vast
majority of respondent organisations
have already adopted IaaS or plan to
in the future.
Organisations that do not use IaaS
could be falling behind their competitors
– leaving themselves exposed to
inefficiencies,high costs and without
the ability to fully exploit critical
information and data.Or to rapidly
respond to the demands of their
customers.
Organisations traditionally turned to
different cloud vendors to satisfy the
needs of their different workloads –
mainly because few vendors could
offer a full range of solutions to meet
any possible cloud requirement.While
more providers can do so today,many
organisations continue to use several
providers.Most,however,would prefer
to deal with just the one.
And they’re not just looking for private
clouds,even though the bulk of
organisational workloads continue to
reside in these solutions.An increasing
number of organisations are aware that
private clouds can be less agile and less
conducive to a customer centric approach
and are using both private and public
clouds as a result.The use of public cloud
for less critical applications is predicted to
increase sharply.
As a result,a hybrid model – where
organisations can acquire a range of
services (private/public,hosted/on-
premise) through the one provider –
would be desirable for most businesses.
But not just any hybrid cloud provider will
do.Knowledge of different local markets
is key to success for organisations wishing
to have a global footprint,and many IT
decision makers also want their hybrid
cloud provider to have a global presence.
However,whether the cloud provider is
global or not,organisations expect the
service that they receive to be
impeccable,with the user experience
considered paramount.
And the right range of services alone is
not enough.Organisations also want it
to be simple and easy to work with their
cloud provider,and for management of
their service to be of the highest quality.
Hybrid cloud delivers the ideal platform
for meeting both the organisation’s and
the customer’s needs,but a successful
relationship must also be built on the
cloud vendor’s commitment to quality
and service.
CONCLUSION

Telstra cloud services give you the
choice,control and confidence you
need to move to a hybrid cloud.
You can choose the cloud technology you
need from Telstra and our world-class
partners,to support your business and
deliver value.
You’ll be able to control and simplify
your cloud environment with Telstra’s
management console.It enables you to
orchestrate and move workloads between
environments and automate monitoring
and management for greater financial
accountability and reporting.And you
avoid the complexity and costs associated
with multi-vendor management
and integration.
Cloud services are only as good as the
network that delivers them.With Telstra
you have the business confidence that
comes from a single,high-speed,far-
reaching network that’s built for the cloud.
Our intelligent network is fully integrated
with your cloud services.We manage
latency and capacity right down to the last
mile so you have the best user experience.
You contain costs because you don’t have
to move data between networks.And you
reduce risk because Telstra Cloud Services
are backed by service level agreements.
Why Telstra?
Telstra’s expertise,breakthrough
solutions and integrated cloud
network make it easy for customers to
manage their cloud IT through a single,
committed vendor.Telstra is unique
in offering customers the best of all
worlds – an unmatched choice of Telstra
and partner cloud services delivered
through a single management console.
This delivers the simplicity of one point
of contact for cloud sales,service and
support – billed from a single provider.
Standing behind this great,global cloud
solution is a team of experts with a depth
and breadth of service capabilities that
make the transition to hybrid and public
clouds significantly simpler,and with
less risk.
Telstra has a proven track record for
helping customers deploy the right cloud
solution for their company.We work with
world-leading cloud vendors to develop
flexible solutions that meet their needs.
We’re also making the journey to the cloud
ourselves,so we can share best practice,
insights and reference architectures that
work at scale.
Telstra invests billions of dollars in
keeping our networks and our cloud
services at the leading edge.We’re focused
on developing value-added services for
customers rather than infrastructure
build.By doing this we can pass on
economies of scale and rapid innovation
to our customers.
And we deliver all of this across a network
that you can manage as if it were your
own.We provide scalable network speeds
through standardised network designs
that are highly cost-efficient,and the
ability to upgrade services at any time
to suit your changing needs.
WHY TELSTRA
CLOUD SERVICES?

OfficeLocations
Telstra Asia HQ
Level 19,Telecom House
3 Gloucester Road
Wan Chai, Hong Kong
T +852 2827 0066
• China
• India
• Indonesia
• Japan
• Korea
• Malaysia
• Philippines
• Singapore
• Taiwan
• Thailand
Telstra Americas
44th Floor
40 Wall Street
New York, NY 10005
T +1 877 835 7872
• New York
• San Francisco
• Los Angeles
Telstra EMEA
2nd Floor, Blue Fin
Building
110 Southwark Street
London, SE1 0TA
T +44 207 965 0000
• London
• Cambridge
Telstra Australia
363 Oxford Street
Paddington, NSW
Sydney 2021
T +61 2 8202 5134
• Adelaide
• Brisbane
• Melbourne
• Oxford Falls
• Perth
• Sydney
To find out more about how Telstra can help you connect to a world of opportunity visit:www.telstraglobal.com
Or contact your local representative at:tg_info@team.telstra.com

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