Monetizing Social Media

1. SOCIAL COMMERCE: Real World Currency Spent
Acquiring Virtual Currency
CONTACTS
[1] Simon@TenThousand.ca +1(888)559-1159 ext 3
[2] Alistair@TenThousand.ca +1(888)559 1159 ext 4
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2. Digital
Explosion
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3. Top Internet Markets
*
(Source:
Morgan
Stanly
Research
2010)
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4. Digital thinking
• Digital can be anything – it’s a blank slate made up of
people and time
– it’s an easily reconfigurable approximation of real life
(because it is real life)
• Congregational spaces are big with young mothers
(20-34)
– Online music, video communities
– These ‘hang spaces’ can offset costs by selling ad space
• (ex. viva-radio.com for American Apparel)
• Bring real world excitement to the web (Baja race)
• Bring online social experiences to the real world
(Driving by remote control)
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5. Some Stats
• Twitter now has 200m users generating 65m
tweets per day.
• Linkedin has over 150m members worldwide.
• Facebook has in excess of 800 million active
users on global basis.
• Flickr now hosts more than 4bn images.
• Wikipedia currently has in excess of 20m
articles.
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6. Thoughts
• Life is online
– Canadians spend over 63 hours online per week!
• 30@Home, 23@Work, and 10 On the go
• Control free digital artifacts are king
• IRL – geo aware mobile and social will blur the line
between online and ‘In Real Life’
• Scalable micro targeting
• Mobile will soon be bigger than desk/home
computers
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7. Some viral numbers
287% CTR for links shared on Facebook
– For each share, ~3 new people visit
• If more than 1 in 2.87 share again, it goes viral
1904% CTR for links shared on Twitter
– For each share, ~20 new people
visit!
• If more than 1 in 19 share again, it goes viral
Breakdown
of
viral
CTR
origin.
60%
of
inbound
links
in
large
test
group
came
from
social
–
91%
from
email
and
social
combined.
–socialtwist
Aug
10’
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8. More numbers… (in chart form)
Because people are the medium of your message,
success in digital is very sensitive to good execution –
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9. • Online commerce power
house.
• The idea is not new but
giving it legs through things
like apps and the ability to
share deals with friends
makes the whole sector
spread faster.
• Expect this to continue in a
big way over the next couple
of years with copy cat
services and the big players
rolling in to more territories
and rolling out better and
more extensive deals.
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10. • Aardvark was conceived as
the first Social Search engine
- a way to find people, not
web pages, that have specific
information. It collectivizes
peoples’ knowledge and gets
people to spread it through
social media.
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11. • Facebook have been dipping
their toes in to the credits
system of micro payments
over the last 6 months by
giving users free credits to
help them get used to the
system as well as doing a
massive deal with Zynga to
add the credits to their
games.
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12. • On WOW players can buy a
ton of virtual gold for $10.
‘Sweat-shops’ in china solely
employ people to build
characters up to levels where
they can be sold in the real
world for excesses of $2000.
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13. ABOUT
Ten Thousand Inc is an Internet Strategy and Implementation Boutique that views the internet as [1] an uber
business-toolbox, [2] an innovative sales & marketing channel, and [3] a critical customer loyalty and advocacy
engine.
SOME CLIENTS
[1] British Airways [2] Expedia [3] Knightsbridge [4] Macquarie Bank
WHY
[1] Staff have +10,000 hours of relevant Internet & Business experience ensuring bleeding-edge Internet
solutions.
[2] Solutions are highly measurable and are accompanied by transparent actionable analytics.
[3] Higher returns on internet-spend are demanded by clients and delivered by TenThousand.
PRACTICES
[1] Social Media: Monitoring, Influencing and Management.
[2] Search: Prospect/Lead Generation, Qualification and Conversion.
[3] Customer: Profitability Growth, Journeying, Loyalty, Advocacy.
[4] Business: New Sales Channels, New Markets, New Online Businesses.
CONTACTS
[1] Simon@TenThousand.ca +1(888)559-1159 ext 3
[2] Alistair@TenThousand.ca +1(888)559 1159 ext 4
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