Whether you're starting out or are a seasoned veteran, promoting a small business is one of the biggest challenges you'll face. When you're so involved in the day-to-day, it's hard not to let your tastes seep into your promotional marketing. So how do you prevent this? This presentation walks you through questions to consider as while developing marketing strategies and tactics for your small business.

1. HOW TO TAKE PERSONAL TASTE
OUT OF YOUR
MARKETING
TACTICS

2. So where do your preferences
end and your customer's begin?

3. When you separate your likes
from your business goals
WRITING REIGN

4. Have I seen this before and thought it
was “cute” or “innovative”?
Do I feel like this will add to my
marketing strategy or business goals?
Is this based on data gathered or
impulse?
Am I doing this because my
competitor has done it?
Question Your Marketing
Tactic Motivators

5. Answering "yes" to any of these
questions means you need to
reevaluate the tactic

6. How can you determine if you're
going down the right path?

7. Identify Gimmicky
Tactics
Will this item or message solve an
immediate problem for my
customers?
Does this tactic increase awareness
of my brand?
How does this bring value to the
person receiving this?
ASK YOURSELF
Clickbait
Articles
Trendy
Hashtags
Off-brand
Messaging
High-pressure
Landing Pages

8. Understand
What Motivates
People
Determine what is causing frustration or inefficiencies.
Recognize Pain Points
Figure out what is considered a "win" or
solves a problem.
Identify Success
Can you clear up any questions customers have about
your product/service?
Address Concerns
What do your customers think of as a complete "miss?"
Flip It Around: Identify Failure

9. Buyers want to know
what’s in it for them.
Your marketing
efforts need to
reflect this.
REMEMBER

10. What can you do to create effective,
relevant marketing tactics?

11. Social listening, surveys, etc. create
opportunities to gather positive and
negative feedback
This also provides the space to
improve the customer experience
Makes it easier to come up with
tactics that encourage taking action
Stop Guessing and
Start Listening

12. You can always adjust
your marketing
efforts if you know
what your customers
are saying.
BENEFITS OF
SOCIAL LISTENING

13. Developing
Customer-
Centric Tactics
Includes:
People won’t know how great it is unless you tell them.
Being Clear About Your Offerings
Speak to your customers like you would a friend.
Making It Personal
Succinctly present the benefits of your company.
Quickly Get to the Point
Become a trusted advisor and offer information
without expectation.
Providing Guidance

14. Read the
Full Article

15. Get More Tips to
Improve Your
Business's Messaging
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