1. S J O D I N C O M M U N I C AT I O N S
Professional Public Speaking, Sales Training Company
TERRI
SJODIN
CSP
SPEAKER
C O N S U LTA N T
AUTHOR
“Everybody Sells Something -
Whether it’s a product, service, philosophy, idea,
or most importantly when you are selling yourself!
Everybody Sells Something”
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2. When You Need a Dynamic Speaker
and Subject for your Next Sales Meeting,
Conference, or Convention . . .
Terri Sjodin,CSP
Terri Sjodin, is the principal and founder of Sjodin Her signature keynote address currently airs as a pay per
Communications, a Public Speaking, Sales Training and view program event for business travelers in over
Consulting Firm, based in Newport Beach, CA. 1,000,000 hotel rooms nation-wide through Lodgenet and
On-Command systems.
She is one of America’s most highly sought after female
speakers and has trained and motivated thousands of Beyond her success as an entrepreneur and author, Terri is
people from all over the world. Her unique specialization a frequent guest on radio and television talk shows
is advancing the persuasive presentation skills of throughout the country appearing on CNN, CNBC, and
professionals. She is the author of the highly acclaimed many major network affiliates for ABC, CBS, NBC, FOX,
book, “NEW SALES SPEAK - The 9 Biggest Sales cable and radio.
Presentation Mistakes and How To Avoid Them” published
by John Wiley & Sons, New York, which hit Amazon.com’s In August of 1999, Terri received the prestigious CSP
Top 100 Best Seller List, the CEO-READ Top 25 annual best (Certified Speaking Professional) designation. Less
seller list, has been translated into multiple languages, and is than 7% of the 5,000 speakers who belong to the
now available in a revised and updated second edition. International Federation for Professional Speakers hold
She is also co-author of Mentoring - A Success Guide for this professional designation.
Mentors and Protégés, co-written with Floyd Wickman,
and published by McGraw-Hill. Terri graduated from San Diego State University with a
Bachelors of Arts Degree in Speech Communication. Before
Almost 20 years ago, Terri went into business for herself, forming her own company, Terri was a top sales producer
building Sjodin Communications in Orange County, CA from with both The Achievement Group and Resource Dynamics.
a spare room in her home. Today, Terri’s clients include
an impressive list of Fortune 500 companies, industry Her combination of academic communication theory, field
associations, and academic conferences. Her consulting research, and practical “street sales” experience collected
practice has taken her from her house, to the US House of during thousands of coast-to-coast business presentations
Representatives, where she was an opening keynote speaker casts Terri in the leading role of advising today’s professionals
for the US House of Representatives GOP Retreat on becoming more polished, persuasive presenters and
addressing approximately 235 Congressmen and Women. adapting to the changing marketplace.
This has led to additional invitations to present and coach
leadership on “The Hill” including the House Republican Terri is a “high content” speaker - Her approach is fresh,
Press Secretary Conference, the prestigious Heritage real-world, and her style is sassy and practical. Each
Foundation Resource Bank event, and encore performances presentation is loaded with street-worthy ideas, methods,
at the House GOP Retreats in 2008 and 2009. and tips that men and women can use immediately to
get results. Many consider Terri to be today’s sales
In June of 2007, Terri was named one of the top five professionals’ speech coach.
“Women in Business” by the Orange County Business
Journal at the distinguished WIB awards. This award is
presented in recognition of exceptional professional
accomplishments, including business success, contributions
to industry, and the Orange County community.
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3. Books
BOOKS
New Sales Speak
SECOND EDITION “Bright, insightful and
ISBN: 0471755656, Paperback: 288 pages, Publisher: Wiley refreshing. You truly
This book identifies the most common mistakes individuals impressed me as such an
make when presenting and explains how to avoid them outstanding professional”
when creating your own highly successful presentations.
Including a detailed sample outline you can adapt for your
own purposes, this book will turn you into a polished and
persuasive presenter and a first-class sales professional.
Published to acclaim in 2000, this newly revised and
updated edition includes new case studies; a new
chapter on the buzzed-about “three-minute elevator
speech”; and hot tips from Sjodin’s workshops, where
participants design and deliver their own presentations.
Mentoring
A Success Guide for
Mentors and Protégés
ISBN: 0471755656, Paperback: 250 pages, Publisher: McGraw-Hill
Mentoring reveals the secrets to achieving high
degrees of success: personal, professional, economic,
“Our employees are still
and emotional through a series of stories and letters
talking about the ideas
illustrating the mentoring relationship. Floyd Wickman that you shared”
and Terri Sjodin (as mentor and protégé themselves
in writing this book) prove that mentoring can be an “Timely Ideas”
important catalyst to success.
“Warm, friendly and
Readers will discover how to create a successful
down to earth”
mentoring lifestyle, including: four basic reasons why
mentoring works and the ben efits of having a mentor;
how to select a good mentor or protégé; 16 laws of
mentoring; how to involve mentors in every facet of your
life from business and family to fitness and spiritual “You kept them listening, learning
development; secrets for effectively working with and
and glad they spent their time with you”
developing a protégé; and much more!
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4. When You Need a Dynamic Speaker
and Subject for your Next Sales Meeting,
Conference, or Convention . . .
K E Y N O T E S , S H O RT P R O G R A M S & B R E A K O U T S E S S I O N S
Terri Sjodin’s Presentations
Title: “NEW SALES SPEAK” Title: “MENTORING - For Success”
The 9 Biggest Sales Presentation (This is a stand-alone breakout session or can follow
the New Sales Speak keynote.)
Mistakes and How To Avoid Them
(This program can be delivered in a keynote, In this program Terri will show you the powerful rewards and
short program, half-day or breakout session.) value of developing a personal mentoring program.
This session includes a “how to” road map for success
What are the 9 Biggest Sales Presentation Mistakes People
for both mentors and proteges which will cover The
Make and How Do You Avoid Them? In this “must-attend”
Proof, The Rules, The Laws, The Benefits and The
session, Terri will show you how to build and deliver a more
Most Commonly Asked Questions about how to make
polished and effective sales presentation - one that is persuasive
it work! Terri will share wonderful pearls of wisdom
rather than just informative. The focus will be on developing
from her book MENTORING published by McGraw-Hill,
verbal communication skills for greater impact with clients,
co-written with Floyd Wickman.
including how to develop a more creative style and hot tips
on visual aids, body language, closing and more. Terri will share
ideas and tips from her latest book New Sales Speak. Title: “How to Build Your
The audience will gain an understanding of:
Persuasive Case”
(This is a breakout session to follow the New Sales
• The 9 biggest mistakes people make when
Speak keynote.)
presenting and how to avoid them
• How to make your presentations persuasive Has your sales presentation become far too informative
rather than just informative versus persuasive? In this breakout session, Terri will
show you specific how-to’s for developing logical persuasive
• How to sell yourself through building and
arguments in the body of your sales presentations,
delivering a strong “case” for your message
including strategies for handling objections.
• How to present more effectively, whether one-on-one
This is a roll-up-your-shirt-sleeves interactive session.
or one-on one hundred
• How to develop and maintain credibility and a
dynamic, memorable presentation style
• How to avoid “strange” body language and gesturing
• How to channel fear and anxiety to work for you vs.
against you when public speaking and presenting
• How to craft an intriguing “3-minute elevator speech”
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5. Customized Small Group Workshops
CUSTOMIZED SMALL GROUP WORKSHOPS
Sjodin Communications Workshops
Ready To Take The Next Step?
Our unique Presentation Skills Workshops are designed to help attendees learn how to build and deliver more
polished and persuasive elevator speeches! Class sizes are limited to 20 participants which allows for more
individualized attention, provide hands on training, and to focus on coaching business professionals to truly
execute presentations that generate results!
(Note: The core skills learned in Terri’s workshops also help individuals to build and deliver presentations of
greater length, for a variety of different business situations, and enhance overall speaking effectiveness.)
3 Minute Persuasive Elevator Speech One-Day Workshop
Program runs approximately 6 1/2 hours (Maximum of 20 attendees per session)
8:30 am - 4:30 pm
This program includes a brief lecture-only seminar in the morning to review “The 9 Biggest Sales
Presentation Mistakes.” Then the participants will be asked to deliver two different types of presentations
in front of the group.Each presentation will focus on further developing: stronger verbal communication
skills, structure, building persuasive arguments, closing, style, humor and timing. Participants will receive
coaching in a group environment, with specific feedback on areas for improvement.
3 Minute Persuasive Elevator Speech “Hell Night” Workshop
Program runs approximately 1 1/2 days (Maximum of 20 attendees per session)
Day 1 - 8:30 am - 4:30 pm
Evening coaching from approximately 6:00 pm - 9:00 pm
Day 2 - 8:30 am - 12 noon
This is the extended version of the One-Day Program described above – with a twist. We call it “Hell Night”
because the participants are allowed to meet with Terri until 9:00 pm at the conclusion of day one to receive
optional one-on-one coaching and feedback to improve his/her final presentation on the following day.
The final presentations are critiqued and evaluated by Terri as well as the senior management of the
company sponsoring the event. It’s hard work…but the results are worth the effort. This is Terri’s signature
workshop as described in New Sales Speak 2nd Edition.
(Videotaping is typically reserved for “Hell Night 2” as part of the Advanced Program.)
Train-the-Trainer Certification Program
This program provides an opportunity for Corporate Trainers to become certified to deliver
Terri Sjodin’s 3-Minute Persuasive Elevator Speech “Hell Night” Workshop.
This certification and licensing course is designed for organizations interested in acquiring Terri’s Program to be
delivered by their own in house Trainers. Once certified, participants will be licensed for a 12 month period to
present this course to their teams and organizations internally. Please contact us directly for more information.
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6. Client Testimonials
TESTIMONIALS
Terri’s Seminars and Keynotes address one of the hottest
topics for professional development in today’s market…
Persuasive Presentation Skills
“Terri Sjodin delivers. While she came to us highly “Over the last 20 years I have had many opportunities
recommended, she definitely exceeded our expectations. to observe sales trainers, motivational speakers, and
Her presentation was the highlight of our event and various business communication “experts”…and I
comments heard from attendees included: “Terri’s must say, you rank up there with the very best I’ve
Presentation was excellent. Not only did she give me some ever seen. Your enthusiasm is contagious and your
great ideas to help me be a better presenter, but I found it energy is invigorating. Moreover, your experience,
very entertaining as well.” We would have Terri back again. confidence and credibility shine through… you don’t
Thanks for helping make our event a success.” just talk about selling, you actually do it! I experienced
Lynda Svenson Green it first hand when you sold me…and that’s not such an
Regional Development Officer, Smith Barney easy thing to do. You do more than simply inform - you
persuade!”
“Fantastic! Your presentation to the members of Michael E. Berumen
the House Republican Conference got rave reviews. Senior Vice President
I know there were a lot of members and staff who really PM Group
appreciated your help. As we head into a key election
cycle, so many of the tips you offered will be crucial. “The importance of strong communication skills cannot
Thank you again for your time and all your efforts.” be overstated in today’s business world. Terri shows us
Deborah Pryce how to enhance our ability to reach even higher goals
Chairman, House Republican Conference through more persuasive communication.”
Randy Quirk
“You are truly an outstanding professional…and thanks President, Fidelity National Financial, Inc.
for energizing our audience. We value your unique
presentation style. The time you take to customize “Your programs contain powerful, straight-forward
your program to meet the needs of our group.” techniques and tools that our people are able to
Jean Hoagland employ immediately…Thank you!”
Senior Vice President Dennis Culver
Realogy Event Marketing Divisional Vice President
Wells Fargo Home Mortgage
“While you don’t necessarily view yourself as a
motivational speaker, your presentation style and “The feedback I have received about your talk was
information that you share does in fact motivate! Our fantastic. Everyone benefited from your message, and
salespeople left excited about putting into practice they identified very well with you.”
what they learned. Thank you!” Eric Otterbein
Erv Hall National Sales Director
Chase Manhattan Mortgage Corp TAP Pharmaceuticals
“You won’t find a more captivating, enthusiastic, “They loved you and your message! Thank you for
humorous, and street savvy speaker than Terri Sjodin.” being part of our annual convention. Our dealers
Jessica Lawless needed to hear that 99 percent of selling is dependent
Assistant Director on your presentation.”
Northwestern Mutual Nancy Jewell
Publicity Director
Viking Sewing Machines, Inc.
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7. Companies Who Continue to Benefit
From Terri’s Training Include:
OUR CLIENTS
A complete list and letters of
recommendation available upon request.
Abco Dealers Hair Club Principal Residential Mortgage
Advanced Equities Financial, Corp. Harvard Business School Alumni Professional School Photographers Association
AETNA Help Desk Institute Prudential Real Estate Affiliates
Allstate Hewlett Packard/Marketstar Pyxis
American Home Shield HIDA Quidel Corporation
American Racing Equipment High Achievers Network Re/Max of California
Americinn International High Performers Network REBNY
AmerisourceBergen Hilton Hotels RMIC
Ameritech House Republican Press Secretary Conference S.C. Johnson Polymer
AMTECH Elevator Services Hyatt Hotels and Resorts Salesmanship Club
Anderson Consulting Informatica SEI Investments
Anthem Blue Cross/Blue Shield International Business Brokers Association Selling Power Magazine
AON Jackson-Walker LLP SITE Chicago
AT Kearney John Hancock Financial Services Smith Barney
B. Braun Medical LA Police Department Sperry Van Ness
Bank of Montreal LA Weight Loss Staffdigest
Benefit Mall Leach International TAP Pharmaceuticals
Better Homes & Gardens Real Estate Services Level 3 Communications The Corcoran Group
Better Life Media Lincoln Financial Advisors The Doctor’s Company
Bisys Potomac Luxury Bath The Hartford
Blue Cross/Blue Shield McDermott, Will & Emery The Heritage Foundation
Cambro Manufacturing Company McKesson The Schulman Group
CB Richard Ellis Medical Action Industries The Todd Organization
Cendant Corporation Met Life Total Training Network
Century 21 MPI Travelex
Chase Manhattan Mortgage Corp. Mystery Shopping Providers Association U.S. House of Representatives GOP Retreat
Chicago Title National Association of Broadcasters Uline Shipping
Ciba Vision National Business Travel Association (NBTA) Unique Homes Magazine
Coldwell Banker Commercial National Tour Association Unisys
Coldwell Banker IBC National Underwriters Magazine United Airlines
Concord EFS North American Title US Postal Service
Crossroads Hospitality Northwest Airlines Val Pak
Daiichi Sankyo, Inc. Northwestern Mutual Viking White Sewing
Datalynx Old Republic Title WellPoint Health Network
dj Orthopedics Olive Crest Wells Fargo Home Mortgage
Draeger Medical Omni Hotels Western Surety
Emulex Oregon Association of Mortgage Brokers Wonderware Corporation
ERA Pacific Mutual Group Woodbury Financial
Fidelity National Financial Peak Performers YMCA
GMAC Mortgage Petra Fashions YPM, Inc.
Guaranty Bank PM Group
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8. Notes
NOTES
Customization
You are the client - to assure your satisfaction Terri spends considerable time tailoring each program
to meet the needs of your people, your challenges and your goals.
All programs can be created for your organization’s size, time, schedule and level of experience.
S J O D I N C O M M U N I C AT I O N S
Professional Public Speaking, Sales Training Company
www.sjodincommunications.com
949.723.3132
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