2. IS IT TIME FOR A CHANGE?
CAREERCAST 2016 Jobs Rated Report
#1 Worst Job: Newspaper Reporter
#2 Worst Job: Logger
#3 Worst Job: Broadcaster
3. FORMER NEWS PEOPLE NOW WORK AS:
Artists and Actors
Freelancers
Content Producers
Realtors and
Developers
3
Environmentalists
Attorneys and
Paralegals
Flight Attendants
Ministers
EntrepreneursAuthors
Instructors IT Pros
Strategists PR People*
and Marketers
Psychologists
*Like ME!
4. WE’RE NOT IN THE
NEWSROOM ANYMORE!
CORPORATE CULTURE’S A BIT DIFFERENT…
6. GREG BROOKS“A NEWSROOM IS NOT AN
OFFICE. I don't care how
delicate or politically correct
your Big Corporate
Newsroom is, it's far cruder,
rougher and more direct…
People don't want direct
answers as often and
certainly don't want direct
questions as often …”
BEFORE: NEWSPAPER
WRITER, COLUMNIST,
CITY EDITOR,
MANAGING EDITOR
NOW: PR/MARKETING
CONSULTANT
People Who Successfully Made the TransiUon Say …
8. AMANI CHANNEL
BEFORE: TV REPORTER
NOW:
• VIDEO PRODUCER
• BUSINESS OWNER
• COLLEGE PROFESSOR
“Journos’ skills are marketable. Every company
needs internal/external communicaUons, PR and
markeUng. There are entrepreneurial and self-
employment opportuniUes. There's no reason to
fear, just do it … I quickly fell in love with holidays
off and weekends.”
People Who Successfully Made the TransiUon Say …
11. 11YOUR FIVE “NEW” W’s
I am (WHO) located (WHERE.)
(WHY) I’m changing careers.
I am different because (WHAT.)
I’m available (WHEN.)
When people ask what you do, say this:
12. FACEBOOK
—
JOIN GROUPS
TWITTER
—
FIND JOB LEADS
LINKEDIN
—
FINISH YOUR PROFILE!
RE-CONNECT WITH
CONTACTS
ENDORSE PEOPLE
JOIN GROUPS
POST RELEVANT STORIES
12
GET SOCIAL ONLINE TOO!
ALL: FOLLOW COMPANIES
18. S
T
W
WEAKNESSES
• May Need New Skills or
More Education
• Must Adapt to New
Culture and Vocabulary
STRENGTHS
• Communicate Well
• Work Quickly
• Calm Under Pressure
• Think Visually
• Good Strategic Skills
THREATS
• Financial Strain
• Competition
OOPPORTUNITIES
• Better Economy
• More Openings
HOW WILL YOU DO IN BUSINESS? 18
19. BHAG
WHAT ARE YOU
PASSIONATE
ABOUT?
WHAT YOU CAN BE
BEST IN THE
WORLD AT?
WHAT DRIVES
YOUR
ECONOMIC
ENGINE?
19
FIND YOUR
“Big Hairy
Audacious Goal!”
From « Built to Last »
by Jim Collins and Jerry Porras
WHAT WILL YOU DO IN BUSINESS?