Digital Technology from the beginning to now and how it has changed our lives forever.

1. The Digital Innovation for the world's population
How consumers use technology and its impact on their lives

2. Introduction
Digital technology has come a long way in a
very short time. The term digital marketing
was only first used in 1990. Today
everybody in the world seems to have a
smart phone or computer. Digital technology
continues to grow and grow. It’s feels like
we cannot live without it, and it has become
a very important tool in our daily life.

3. Access to the
internet
With most of the world having a smart phone or access to a computer,
nearly 60% of the world's population is now using the internet. This
has increased by 1,187% since 2000.
WORLD INTERNET USAGE AND POPULATION STATISTICS
2020Year-Q1 Estimates
World Regions
Population
( 2020 Est.)
Population
% of World
Internet Users
31 May 2020
Penetration
Rate (% Pop.)
Growth
2000-2020
Internet
World %
Africa 1,340,598,447 17.2 % 526,710,313 39.3 % 11,567 % 11.3 %
Asia 4,294,516,659 55.1 % 2,366,213,308 55.1 % 1,970 % 50.9 %
Europe 834,995,197 10.7 % 727,848,547 87.2 % 592 % 15.7 %
Latin America / Caribbean 658,345,826 8.5 % 453,702,292 68.9 % 2,411 % 10.0 %
Middle East 260,991,690 3.9 % 183,212,099 70.2 % 5,477 % 3.3 %
North America 368,869,647 4.7 % 348,908,868 94.6 % 223 % 7.5 %
Oceania / Australia 42,690,838 0.5 % 28,917,600 67.7 % 279 % 0.6 %
WORLD TOTAL 7,796,949,710 100.0 % 4,648,228,067 59.6 % 1,187 % 100.0 %

4. In 1995 less than 1% of the world population was using the internet. Now amazing 59.6% of the world
are using the internet. The figures below show the vast increase in internet users from 25 and 15 years
respectively up to June 2020.
DATE NUMBER OF USERS
%WORLD
POPULATION
INFORMATION
SOURCE
December 1995 16 millions 0.4 % IDC
December 2005 1,018 millions 15.7 % Internet World Stats
June 2020 4,648 millions 59.6 % Internet World Stats

5. Devices used by audience
There are many ways for the
consumer to access the internet now
than ever before. Traditionally the
most popular devices are smart
phones, computers, and laptops.
However now we also have tablets,
smart TV’s, digital cameras, some
watches, game consoles some cars
and indeed some home appliances.

6. Access to internet digital devices has changed a lot over time.
There are lots of devices for us to choose from. The device most
used is the smart phone.

7. How customers search for information
The most well-known search
engine channel is Google.
Approximately 90% of the
internet users in the world use
Google to start their online
search. Chart shows more people
do this search on their mobile
phone now. The three main types
of search queries come under the
categories of informational,
navigational, and transactional.
These queries are simply known
as “do, know, and go”.

8. Informational queries
Cover a vast general search area
(e.g. Dogs, cars, or sports).
DO
Navigational queries
A direct search to a specific site
(e.g., Aer Lingus, YouTube, or U2).
KNOW
Transactional queries
Buying a concert ticket, paying a
bill or downloading a movie).
GO

9. As well as search engines, consumers also product search directly. So Consumers who know what they
are looking for from a brand. They would go directly to their chosen site and search for their desired
product. Below is a list of the top 10 e-commerce sites in the UK for 2020.

10. What consumers buy online
Consumers can
basically buy
everything online these
days. It’s quick and
easy with a click of a
button, and you don’t
have to leave the house.
It’s all there on your
device to view before
you buy.

11. Online video consumption
We are watching more videos online
every year. YouTube has
approximately 5 billion videos
viewed every single day. We are also
watching more videos through social
media websites. Movies are easier
to download now onto our devices
and the likes of Amazon, Netflix,
and Disney are getting more
popular. The graph shows just quick
video has become important to the
user. Online marketing companies
are using more adverts online than
ever before.

12. 90% of internet users say
they watch online video at
least once a month.
60% of people say they’ve
watched a video on
Facebook, Twitter, Snapchat
or Instagram in the last
month.
Vlogs are more popular than
podcasts.
Social video ads are forecast
to be one third of social ad
spending in 2020.

13. Consumer trends
(changes over the last 3-5 years)
In the last 3-5 years consumers are now using smart
phones more to access the internet. Another major
change is our video consumption has escalated and
looks to be very important to consumers and
businesses alike. We are buying more items online
than ever and more choices as we see the products
and compare prices instantly. Bloggers and
influencers are huge now telling stories and sharing
video content. We Facetime and Snapchat each other
more now than the traditional phone call. Mobile
Apps are more used and available.

14. Summary
• Digital Technology is the future today and we need it in our everyday life.
• This year 60% of the world has access to the internet and it continues to grow.
• Mobile smart phones are the popular way we gain access to the internet today.
• Video content and consumption is getting bigger and more important to us every year. Employers around
the world also realize this and they are advertising much more online through video to fit in with our online
way of life.
• Online is becoming the normal way for us to shop as we continue to buy more items and shop less locally,
so never have to leave the house making life simpler for us.
• We are spending so much time on the internet it can effect our health, eyesight, exercise routing, and social
skills.
• The continuous trend is that we are consumed by the internet in our everyday in our life. We must embrace
this brilliant innovation and use it to our best ability without losing our human voice and touch.

15. Reference list
• Unsplash (2020) Picture of digital devices. [Photograph] Image available at:
https://unsplash.com/s/photos/digital [Accessed 1 July 2020]
• Pixabay (2020) Picture of our digital world. [Photograph] Image available at:
https://pixabay.com/illustrations/network-earth-block-chain-globe-3537401/ [Accessed 7 June 2020]
• InternetWorldStats (2020) WORLD INTERNET USAGE AND POPULATION STATISTICS 2020 Year-Q1
Estimates [Online] Image available at: https://www.internetworldstats.com/stats.htm [Accessed 7 June 2020]
• InternetWorldStats (2020) Internet Growth Statistics - [Online] Image available at:
https://www.internetworldstats.com/emarketing.htm [Accessed 7 June 2020]
• Pixabay (2020) A picture of popular devices we use to access the internet every day. [Photograph] Image
available at: https://pixabay.com/photos/analogue-background-business-camera-2846297/
[Accessed 9 June 2020]
• We are social (2020) Digital around the world in April - Hootsuite – [Online] Image available at:
https://wearesocial.com/blog/2020/04/digital-around-the-world-in-april-2020 [Accessed 1 July 2020]

16. Reference list continued
• Oberlo (2020) Source - Gs. Statcounter.com - What Percentage of Internet Traffic Is Mobile? – [Online] Image
available at: https://www.oberlo.com/statistics/mobile-internet-traffic [Accessed 9 June 2020]
• WEBMAXFORMANCE (N.D) – imateski – [Online] Image available at:
https://webmaxformance.com/copywriting/user-intent-copywriting-next-big-thing/ [Accessed 1 July 2020]
• DISFOLD (2020) Top e-commerce websites in the UK compared by monthly traffic – [Online] Image available
at: https://disfold.com/top-e-commerce-sites-uk/ [Accessed 1 July 2020]
• Hossin, S (2019) Medium - TechShamim - E-Commerce Business Market Trends 2020 - Amazon Categories by
Percent of Items Sold (Feb 1, 2018- Jan 31, 2019) [Online] Image available online at:
https://medium.com/techshamim/e-commerce-business-market-trends-2020-f5429ac6d29e
[Accessed 9 June 2020)
• Clement, J (2020) Statista - Price & Access - Global mobile video traffic from 2017 to 2022 (in petabytes per
month) – 2019 Survey – [Online] Image available at: https://www.statista.com/statistics/252853/global-mobile-
video-traffic-forecast/ [Accessed 9 June 2020]

17. Reference list continued
• Hootsuite (2020) – Paige Cooper - Video is still the top media format on social – {Online] Image available
at: https://blog.hootsuite.com/social-media-statistics-for-social-media-managers/
[Accessed 1 July 2020]
• Pixabay (2020) An image showing how easy it is for the consumer to buy and item online.[Photograph]
Image available at: https://pixabay.com/photos/ecommerce-selling-online-2140603/
[Accessed 10 June 2020]
• Pixabay (2020) An image of a smartphone which the consumer is increasingly using to shop, book
holidays, upload photos, pay bills, and go onto social media platforms. [Photograph] – Image available at:
https://pixabay.com/photos/holiday-shopping-smartphone-phone-1921658/
[Accessed 10 June 2020]