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3D Web

 Metaverse

Virtual Worlds
what is 3D Web?
augmentation




           augmented
                                       lifelogging
             reality

external                                               intimate




       mirror worlds                  virtual worlds


                        simulation
augmentation




           augmented
                                       lifelogging
             reality

external                                               intimate




       mirror worlds                  virtual worlds


                        simulation
steve mann



1980
justin.tv
augmentation




           augmented
                                       lifelogging
             reality

external                                               intimate




       mirror worlds                  virtual worlds


                        simulation
augmentation




           augmented
                                       lifelogging
             reality

external                                               intimate




       mirror worlds                  virtual worlds


                        simulation
past
present
augmentation




           augmented
                                       lifelogging
             reality

external                                               intimate




       mirror worlds                  virtual worlds


                        simulation
fight or flight
“Cognitive realism”
“Immersive simulation”
Analyst’s views
“80% of active internet users
will have a 3D web presence
          by 2011”
 “...it will be mainstream by then”
“the internet is on the cusp of
   its next major evolution”
‘our clients should start experimenting with
3D Web despite the infancy of the medium’
“Virtual worlds have become a core
 technology for teaching, learning,
    research and collaboration.”


                              Source: virtualworldwatch.net
lean learning
ten heartbeats per minute
Simulation
                      Business processes

                      Accurate interface



               Competition            Building Signs



                             Mentor

                                                       Reviews
Role of Hero                 Story


                             Replay        Mixed scale
     High score


               Game                    Pedagogy
Learning in 3D virtual worlds
or ....
Highly Interactive Virtual
 Environments (HIVEs)
Interactive lecture improved by
  15%, HIVE improved by 28%
              MIT
7 sensibilities of VW
         sense of self
      death of distance
      power of presence
        sense of space
     capacity to co-create
   pervasiveness of practice
   enrichment of experience
3rd person memory = change
Arousal =< learning + memory
3D space = < memory
HIVEs = < negative reactions
Doctors < 3 hours
37% fewer mistakes (laparoscopic surgery)
              27% faster

             CBSNews.com
“Do not recreate classrooms”
Unless ...
teaching about teaching?
Normally: plant, hospital, offices
Clear goals, a purpose
Instruction

Interaction          Fully Involved
                           Game theory




                       Emotion
                         Game
Demonstrate - Practice - Test
One dimensional learning
Blended Lean Learning
“Does this work?”
Yes
but ...
“Blended learning package”
face to face




Self paced        3D virtual
Case studies
Costs
  software
   hosting
    build
  research
learning curve
    time
 consultancy
Learning Management System
Costs



$100k to $1m
massive benefits

3D Web is next to face 2 face
pervasive by 2011
the green agenda
the death of distance
practicalities
number of simultaneous users
number of instances
hosting and management
toleration of early technology
considerations
enterprise level solutions
behind the firewall
secure and safe
known identities and names
but ....
the future
linear thinking
               underestimate



overestimate
non verbal communication
the “experience”
the tipping point




then              now?
‘killer apps’
a pilot exercise
think
what to do now?
don’t run
proof of concept
allow six months
... mentor and coach
The 3D Web Consultancy

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