F2p market foundations

Free to Play Games ,[object Object],[object Object],[object Object],[object Object]

Definition: Classic Business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Free to Play (=f2p) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

f2p specifics ,[object Object],[object Object],[object Object]

f2p Business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

f2p business ,[object Object],[object Object],[object Object],[object Object],[object Object]

User Attributes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

User Values ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

User Origins ,[object Object],[object Object],[object Object],[object Object],[object Object]

f2p Economic Principles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Business Case ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Market Size & Forecast ARPU(!) Source: IDATE Sept. 2008

f2p Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Freemium Games Examples ,[object Object]

Dofus ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Runescape ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Tibia

Other f2p Games in EU Game From Genre Size Country Tribal Wars Innogames (DE) Management 4M actives DE, EEU, PT, NE, TU Travian* Travian (DE) Management 4.4M actives (250K PCCU) 51 languages in 40 countries Hattrick Extralives (SE) Sport Management 1.6M actives IT, DE, SP, PT Managerzone Power Challenge (SE) Sport Management 500K active TU, PO Stardoll* Stardoll (SE) Life Sim 35M registered, 5M active UK, FR, PO Moshi Monsters Mind Candy (UK) Virtual World 400K active US, UK AQ Worlds Artix (US) RPG 1.5M active US, UK, Nordic Spineworld Playdo Virtual world/RPG 3M registered US, UK, Nordic

Micropayment Games Examples ,[object Object]

Habbo Hotel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Metin 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Dark Orbit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

O-Game ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Runes of Magic ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Other Micropayment games in Europe Game From Genre Size (estimates) Country Dragonica Gala Net Europe MMORPG N/A Rappelz Gala Net Europe MMORPG 150K FR, DE Last Chaos Gamigo MMORPG 60K DE Battleforge EA RTS 60K DE Seafight Bigpoint Management 500K EU (+35) Silkroad Online Joymax MMORPG 300K TU Florensia Burda IC MMORPG 120K DE, FR 4Story Gameforge MMORPG 70K DE Nostale Gameforge MMORPG 100K DE, FR, UK Perfect World Games Masters MMORPG 200K DE, PO Knight Online K2 MMORPG 500K TU Cabal Online Games Masters MMORPG 230K TU, EEU, DE Twelve Sky 2 MAYN Interactive MMORPG 150K US, DE, TU

Online Gaming Portals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

F2P developers in Europe overview ,[object Object]

F2P developers in Europe overview Studios Geographical breakdown

Future of f2p ,[object Object],[object Object],[object Object],[object Object],[object Object]

Q & A ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

F2p market foundations

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F2p market foundations

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