1. Top 5 Ways Hotel Operators can increase sales, cut costs and improve performance using the mobile channel

2. 1. Make your guests feel special People are emotional beings. If you are nice to your guests and treat them with respect they will a) come back for more and b) recommend your brand to a friend.

3. So how do you make customers feel special using the mobile channel?

4. Pre-arrival text alerts with useful info – weather, traffic, what’s on... FROM: HOTEL Dear Sam, looking forward to your stay. FYI - the weather forecast is overcast and wet for the next 3 days so come prepared!

5. Text alerts with last minutes deals, special offers, free upgrades, free drinks/meals... FROM: HOTEL Hi John, dine in our restaurant tonight and enjoy a free bottle of house wine on us.

6. 2.Make your advertising measurable and interactive Place Text-for-CouponorText-to-Wincall-to-actions on your ads to generate rich leads and build a valuable mobile database.

7. Free text the code BH4 to 50015 to receive 3 nights for the price of 2 in any of our hotels. Limited offer only. Each channel and media will have a unique code so you can identify which channel or media works best. This will allow you drop or re-negotiate ads that are under performing.

8. 3.Incentivise your guests to return Reward customers for their loyalty with mobile based loyalty programs/rewards clubs.

9. Rewards can be delivered direct to the customers mobile phone FROM: HOTEL Hi Joan, you have earned 100 points which entitles you to a free stay in any of our hotels.

10. “What gets measured gets managed” Peter Drucker- “father” of modern management 4. Collect and measure customer satisfaction in real-time Identify and address problems as they arise, motivate staff and improve your tripadvisor rating.

11. Text-Your-Feedback can be promoted on check-out, in your bar/restaurant, gym, leisure centre, bedroom or conference room allowing you capture feedback right when the customer is experiencing your product. Much higher response rates than email or paper based feedback systems Fully automated Customers can give feedback anonymously without feeling awkward Sends a powerful message to your customers that you care Set performance goals and motivate staff

12. 5. Communicate with staff in real- time Good communication is key to team building and a highly motivated, productive team goes a long way towards ensuring the success of your business.

13. How we can help...

15. Customer Relationship Management

16. Customer Profiling

17. Database Segmentation

18. Polls/Surveys/Alerts/News

19. Interactive Competitions

20. 2 Way Engagement

21. Loyalty/Rewards Programs

22. Real-Time Reporting

23. Unique Codes for Measuring Effectiveness across Multiple Channels

24. Weekly and Monthly Email and SMS Reports sent to Key Staff

25. Opt In and Opt Out Metrics

27. Enterprise Level Campaign Planning

28. Dedicated Account Managers

29. Consumer Engagement Strategies

30. Promotions Development

31. Ideal for Delivering Feature Rich Content

32. Optimised for Mobile with Quick Download

33. Works Perfectly in Tandem with Text Messaging

34. No Content Limitations

35. Simple Navigation

36. Simplify IT Operations

37. Optimise IT

38. Structure

39. Reduce Complexity

40. Save Time