Examples of some of the types of SMS marketing campaigns that can be run.

1. SMS Marketing
Campaigns

2. I’ve built a
I’ve built a
.. database of
database of
customers but II
customers but
don’t know what
don’t know what
kind of SMS
kind of SMS
marketing
marketing
campaign to
campaign to
run?
run?

3. Don’t worry building your
database was the hard
part.

4. Here are some great
options that have proven
very successful for some of
our other fantastic clients.

5. Time Dependent
From: ACME
10% off sale this
Monday. All
Discounts
stock. One day
only. Unsub txt • A great way to drive footfall
REMOVE to on slow days
50050
• Creates a huge sense of
urgency
• Can be product specific
which can help to clear old
stock

6. Special Offers
From: ACME
Get a free scone • The customer must purchase
or muffin with all
coffee or teas something before they can
every day this
week at ACME redeem the offer
Cafe. Unsub txt • A great way to package
REMOVE to 50050
items together for a great deal
for the customer
• Can drive the sale of high
margin items with free small
margin items

7. Occasions
From: ACME
Book a table for 2
for Valentines • A great way to harness the
Night before Jan
31st & get a free
hype around special days and
glass of wine on holidays
arrival. Unsub txt
REMOVE to 50050 • Feel relevant and current to
your customers

8. Celebrations
From: ACME
To celebrate
Ireland winning the
Grand Slam we will
• A great way to be part of the
have all sports gear
15% off all this
hype and excitement of
week. Offer ends celebrations
Friday. Unsub txt
REMOVE to 50050 • Capitalise on revenue when
consumers are in a spending
mood

9. Exclusivity
From: ACME
Sssshhhh - Secret
sale this Thursday • Makes your mobile club
exclusive to our
mobile club. Show
customers feel they are getting
this text at the till special benefits from receiving
for 20% off. Unsub
txt REMOVE to your marketing texts
50050
• Exclusivity always breeds
desire
•A great way to drive sales of a
certain item or range on a
certain day

10. Embed Web Links
From: ACME
Check out our
fantastic new • Can be used to drive traffic to
range of putters
just in.
your website or to a specific
www.worldofgolf.com page within your online shop
- Unsub txt
REMOVE to 50050 • CTR are as high as 20% for SMS
• With web analytics you can
track the entire campaign from
text message to purchase for a
complete picture of your ROI

11. Awesome! Is
there ..
anything
else I should
know?

12. That’s pretty much it, but we do suggest you
stick to a few golden rules when sending your
SMS campaigns

13. That’s pretty much it, but we do suggest you
stick to a few golden rules when sending your
SMS campaigns
1. Never send a SMS message outside of business hours.

14. That’s pretty much it, but we do suggest you
stick to a few golden rules when sending your
SMS campaigns
1. Never send a SMS message outside of business hours.
2. Never send more than one SMS message a week.

15. That’s pretty much it, but we do suggest you
stick to a few golden rules when sending your
SMS campaigns
1. Never send a SMS message outside of business hours.
2. Never send more than one SMS message a week.
3. Always offer something of real value.

16. That’s pretty much it, but we do suggest you
stick to a few golden rules when sending your
SMS campaigns
1. Never send a SMS message outside of business hours.
2. Never send more than one SMS message a week.
3. Always offer something of real value.
4. Always include an opt out mechanism.