If you are wondering if or how mobile marketing could help your business then have a read of this success story about the fashion retailer Mainline Menswear

1. Mainline Menswear is a fashion retail shop that opened
in 2002 followed by the launch of their website in 2004.
With the help of Text Marketer and mobile marketing they
have grown from strength to strength and are now one of
the largest online independent retailers.
What did Mainline Menswear
use SMS marketing for?
1.
Mainline Menswear have
2 3 4 5
used Text Marketer for a
number of years now,
initially to send texts to customers in need of
help completing their order, and then later as
a marketing tool whenever an offer or sale
was announced.
2.
What did it cost?
Compared to other marketing channels and
spends in Q4 2013 the text messaging solution
from Text Marketer cost significantly less, and
responded brilliantly.
3.
£
What were the results financial or otherwise?
The results were a significant increase in
previously engaged traffic to the website via
direct traffic (especially on mobile devices)
and ‘Mainline Menswear’ brand searches on
both organic and paid search channels. As a
result of this sales increased significantly,
leading to one of the busiest days in the
company’s history.
4.
How Did it help your business imporve sales etc?
The bulk text message send spread the word
of the Winter Sale on Mainline Menswear very
quickly, driving additional traffic that initially
helped to sell more sale stock than would
have been possible naturally. Also, the
increase in non-converting traffic meant that
our retargeting channels and basket
abandonment solution enticed back a large
number of customers who converted at a later
date – turning a large number of prospects
into customers.
5.
if we ask nicely can
you give us some stats?
Uh ok, but only as you asked nicely... this year
we decided to send a Boxing Day campaign
and compare it with 2012, and we saw a...
27%
45%
93%
rise in overall
website traffic
rise in direct
website traffic
rise in traffic
from mobiles
All information provided by the retailer Mainline Menswear
www.mainlinemenswear.co.uk
want to see what
we could do for you?
If you’re not yet using an SMS service in your business,
we’d love to have a chat about how it might work for you.
We were one of the first business SMS providers in the UK. Simply we
promise to help you get the best possible results from SMS. We will provide
your business with the highest quality SMS services at a very low cost.
Visit us at www.textmarketer.co.uk
text marketer
We deliver. You save.
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