This describes a means generally to arranging for free or discounted transportation to an advertiser's business location. More specifically, aspects of the invention involve automatically comparing the cost of transportation and the potential profit from a completed transaction using real-time analysis. For example, the system may consider various factors including a consumer's current location, the consumer's most likely route and form of transportation (such as train, personal car, taxi, rental car, or shared vehicle), the consumer's daily agenda, the price competing advertisers are willing to pay for the customer to be delivered to alternate locations, and other costs. In this regard, the customer's obstacles to entering a business location are reduced while routing and cost calculations are automatically handled based on the demand for the advertiser's goods and potential profit margins.