SlideShare una empresa de Scribd logo
1 de 22
Presented to: Eric Masaba Presented by:  Marty Doyle Date :  20 th  March 2007 A Radio 4BC/4BH Presentation to
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],4BC/4BH Home of Baby Boomers
Key Campaign Objectives   ,[object Object],[object Object]
The  Strategy   ,[object Object],[object Object],[object Object],[object Object]
The Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Weekly Investment 4BC 3 x 60 Second Live Peter Dick Commercials 20 x 60 Second Recorded Commercials 20 x 15 Second Recorded Commercials 15 x Sponsorship Credits: 4BC Evening 4BC Website Link The Big One Breakfast Competition Sponsorship Weekly Investment  $6,100  +10%GST 4BH 4 x 60 Second Kim and Loretta Commercials 20 x 60 Second Recorded Commercials 40 x 15 Second Recorded Commercials The Big One Outside Broadcast Sponsorship 4BH Website Link Weekly Investment $3,600  +10%GST Commercial Production $250  +10% GST
Special Considerations   ,[object Object],[object Object],[object Object],[object Object],[object Object]
Terms and Conditions   ,[object Object]
Appendix   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Survey 1, 2007 Highlights
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Survey 1, 2007 Highlights
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Survey 1, 2007 Highlights
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
*The Final BIG MATCH*  Outside Broadcast – Wed 4 th  July 2007 The  Best Songs Of All Time 882 4BH Breakfast Show – with Kim Mothershaw and Loretta Ryan – are  Broadcasting LIVE from <client store> on the morning of the BIG GAME that evening. Kim & Loretta will be  LIVE from 5.30am-9am on the morning, counting down the final hours to  The BIG ONE  in Brisbane. 4BH listeners will have the opportunity to join Kim & Loretta on the morning as they give Brisbane the chance  to win some of the very last tickets in town to Game 3 – but you have to be there to win! Listeners will be  asked to come dressed in full Blues or Maroon clothing – and be as loud as you want - to show Brisbane how  much you love your team for the chance of winning the ultimate Queenslander supporters Packs.  In addition to the promotional activity on the morning at your venue, 882 4BH  will conduct a free BBQ  Breakfast for the public and hold various interviews with former players and League Legends as the clock ticks  down to  GAME THREE .  This is a unique opportunity to have the 4BH Breakfast show Broadcasting LIVE from your venue as they share  the excitement of the final countdown to Game 3 with all of Brisbane. OB Details – 2 Non-Conflicting Sponsors Wednesday 4 th  July 2007 – from 5.30am-9am.  (Subject to location approval from Promotions)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CONCEPT Ian Maurice has a most recognisable face – somewhat unusual for a radio presenter!  Over 27 years of appearing on all three commercial television networks is only a part of the Ian Maurice people all around Australia have gotten to know. TEXXI BENEFITS 15 x live / recorded credits per week minimum 4BC Evening Sponsorship
Evening Brisbane’s News Talk 1116 4BC provides a ‘friend’ every evening with Ian Maurice. Ian winds his way through a program which presents a warm and relaxed format  –  well-suited to Brisbane’s evenings.  Many listeners compare it to a popular TV variety  show on radio, and they’re not wrong!  Ian presents chats, musicians and celebrities and quirky characters from all around the world.  Ian Maurice has a most recognisable face – somewhat unusual for a radio presenter! Over 27 years of appearing on all three commercial television networks is only a part of the Ian Maurice people all around Australia have gotten to know. Ian also has an extensive background in radio broadcasting and is an accomplished entertainer on stage, presenting his one man show at various venues. . Host:  Ian Maurice Producer:  Faith Bradley Time:  8pm-Midnight, Monday-Friday
4BC Breakfast Hosts:  Peter Dick and Ross Davie Producers:  Tanya Grimward, Colin McTaggart Time:  5.30am-9am, Monday-Friday Tune into 4BC Breakfast for all the news you need to start your day,  including the  facts behind the major stories.  It’s delivered in an entertaining way, so you’ll be in  the right mood to face the day. Peter Dick and Ross Davie combined have clocked up more than 50 years in radio. They can be irreverent, they can be funny, but they ensure Brisbane is aware of the news and current events that shape our world.  Hard news, informed comments, lively entertainment, compelling listener talkback, regular program features and a good laugh makes 4BC Breakfast with Peter and Ross the best way to start a Brisbane   day. It is, without doubt, the Best Breakfast in Brisbane
Kim Mothershaw and Loretta Ryan  5.30am to 9am Every weekday morning Kim and Loretta provide Brisbane radio listeners with a  great way to start the day. Breakfast on 4BH is a welcome alternative to the over  hyped, the over wrought and the over talked. Kim and Loretta’s warm, friendly and relaxed style blends with great music, a touch of humour, a pinch of thought provoking comment, and all the news and lifestyle information our “astute” baby boomer audience requires at the start of their day. 882 4BH Breakfast includes 4BH News every half hour and detailed 4BH Traffic and Weather every 15 minutes.  Plus with Kim and Loretta’s Secret Sound, Word of the Day, The Celebration Book and 20 Second Trivia there’s plenty of opportunities for listeners to get involved and become an instant winner. Breakfast with Kim and Loretta and The Best Songs of All Time is the “Best” way to start a Brisbane Day. 4BH Breakfast

Más contenido relacionado

Destacado

Density Suburban Final
Density Suburban FinalDensity Suburban Final
Density Suburban Final
Texxi Global
 

Destacado (11)

Don't Stop the Bus
Don't Stop the BusDon't Stop the Bus
Don't Stop the Bus
 
Density Suburban Final
Density Suburban FinalDensity Suburban Final
Density Suburban Final
 
Commuting In Amercia: Part 1
Commuting In Amercia: Part 1Commuting In Amercia: Part 1
Commuting In Amercia: Part 1
 
Ian Harris- Terrorism Futures
Ian Harris- Terrorism FuturesIan Harris- Terrorism Futures
Ian Harris- Terrorism Futures
 
The Texxi Opportunity
The Texxi OpportunityThe Texxi Opportunity
The Texxi Opportunity
 
Texxi | Where's the App?
Texxi | Where's the App?Texxi | Where's the App?
Texxi | Where's the App?
 
Texxi Business Plan (2005)
Texxi Business Plan (2005)Texxi Business Plan (2005)
Texxi Business Plan (2005)
 
Commuting In Amercia: Part 2
Commuting In Amercia: Part 2Commuting In Amercia: Part 2
Commuting In Amercia: Part 2
 
Charging Ahead | Making Road User Pricing Work
Charging Ahead | Making Road User Pricing WorkCharging Ahead | Making Road User Pricing Work
Charging Ahead | Making Road User Pricing Work
 
Mega Cities Full Report
Mega Cities Full ReportMega Cities Full Report
Mega Cities Full Report
 
Market Makers & Liquidity on a Transit Exchange
Market Makers & Liquidity on a Transit ExchangeMarket Makers & Liquidity on a Transit Exchange
Market Makers & Liquidity on a Transit Exchange
 

Más de Texxi Global

PlentyMag - Ticket To Ride
PlentyMag - Ticket To RidePlentyMag - Ticket To Ride
PlentyMag - Ticket To Ride
Texxi Global
 
Texxi - Ever Tried Group Text (Yellow Banner)
Texxi - Ever Tried Group Text (Yellow Banner)Texxi - Ever Tried Group Text (Yellow Banner)
Texxi - Ever Tried Group Text (Yellow Banner)
Texxi Global
 
Variable Pricing Program for Roads | FHWA
Variable Pricing Program for Roads | FHWAVariable Pricing Program for Roads | FHWA
Variable Pricing Program for Roads | FHWA
Texxi Global
 
Texxi - Search Application for Transit
Texxi - Search Application for TransitTexxi - Search Application for Transit
Texxi - Search Application for Transit
Texxi Global
 

Más de Texxi Global (20)

Corporate Structure Example
Corporate Structure ExampleCorporate Structure Example
Corporate Structure Example
 
The Transit Exchange
The Transit ExchangeThe Transit Exchange
The Transit Exchange
 
Solving the Market Formation Problem: Market Makers and Liquidity on Transit ...
Solving the Market Formation Problem: Market Makers and Liquidity on Transit ...Solving the Market Formation Problem: Market Makers and Liquidity on Transit ...
Solving the Market Formation Problem: Market Makers and Liquidity on Transit ...
 
Moving the Region Forward Taxi Seminar
Moving the Region Forward Taxi SeminarMoving the Region Forward Taxi Seminar
Moving the Region Forward Taxi Seminar
 
World Resources Institute Conference | Beijing, China 2016
World Resources Institute Conference | Beijing, China 2016World Resources Institute Conference | Beijing, China 2016
World Resources Institute Conference | Beijing, China 2016
 
World Resources Institute Conference | Beijing, China 2016
World Resources Institute Conference  | Beijing, China 2016World Resources Institute Conference  | Beijing, China 2016
World Resources Institute Conference | Beijing, China 2016
 
Telstra 2006 Pitch | Paid Taxi Rides to Supermarkets
Telstra  2006 Pitch | Paid Taxi Rides to SupermarketsTelstra  2006 Pitch | Paid Taxi Rides to Supermarkets
Telstra 2006 Pitch | Paid Taxi Rides to Supermarkets
 
S.C.U.S.S.E | Innovation in Transport Modes
S.C.U.S.S.E | Innovation in Transport ModesS.C.U.S.S.E | Innovation in Transport Modes
S.C.U.S.S.E | Innovation in Transport Modes
 
The Dangers of Bus Re-Regulation
The Dangers of Bus Re-RegulationThe Dangers of Bus Re-Regulation
The Dangers of Bus Re-Regulation
 
Paratransit
ParatransitParatransit
Paratransit
 
Hibbs running-buses
Hibbs running-busesHibbs running-buses
Hibbs running-buses
 
PlentyMag - Ticket To Ride
PlentyMag - Ticket To RidePlentyMag - Ticket To Ride
PlentyMag - Ticket To Ride
 
Texxi - Ever Tried Group Text (Yellow Banner)
Texxi - Ever Tried Group Text (Yellow Banner)Texxi - Ever Tried Group Text (Yellow Banner)
Texxi - Ever Tried Group Text (Yellow Banner)
 
The Northern Way
The Northern WayThe Northern Way
The Northern Way
 
Letter from the Lord Mayor Of Brisbane
Letter from the Lord Mayor Of BrisbaneLetter from the Lord Mayor Of Brisbane
Letter from the Lord Mayor Of Brisbane
 
Variable Pricing Program for Roads | FHWA
Variable Pricing Program for Roads | FHWAVariable Pricing Program for Roads | FHWA
Variable Pricing Program for Roads | FHWA
 
Texxi - Search Application for Transit
Texxi - Search Application for TransitTexxi - Search Application for Transit
Texxi - Search Application for Transit
 
RAEng Year In Industry Program 1995
RAEng Year In Industry Program 1995RAEng Year In Industry Program 1995
RAEng Year In Industry Program 1995
 
KTH-Texxi Project 2010
KTH-Texxi Project 2010KTH-Texxi Project 2010
KTH-Texxi Project 2010
 
The Texxi Mission
The Texxi MissionThe Texxi Mission
The Texxi Mission
 

Texxi 20.03.07

  • 1. Presented to: Eric Masaba Presented by: Marty Doyle Date : 20 th March 2007 A Radio 4BC/4BH Presentation to
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. Weekly Investment 4BC 3 x 60 Second Live Peter Dick Commercials 20 x 60 Second Recorded Commercials 20 x 15 Second Recorded Commercials 15 x Sponsorship Credits: 4BC Evening 4BC Website Link The Big One Breakfast Competition Sponsorship Weekly Investment $6,100 +10%GST 4BH 4 x 60 Second Kim and Loretta Commercials 20 x 60 Second Recorded Commercials 40 x 15 Second Recorded Commercials The Big One Outside Broadcast Sponsorship 4BH Website Link Weekly Investment $3,600 +10%GST Commercial Production $250 +10% GST
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. *The Final BIG MATCH* Outside Broadcast – Wed 4 th July 2007 The Best Songs Of All Time 882 4BH Breakfast Show – with Kim Mothershaw and Loretta Ryan – are Broadcasting LIVE from <client store> on the morning of the BIG GAME that evening. Kim & Loretta will be LIVE from 5.30am-9am on the morning, counting down the final hours to The BIG ONE in Brisbane. 4BH listeners will have the opportunity to join Kim & Loretta on the morning as they give Brisbane the chance to win some of the very last tickets in town to Game 3 – but you have to be there to win! Listeners will be asked to come dressed in full Blues or Maroon clothing – and be as loud as you want - to show Brisbane how much you love your team for the chance of winning the ultimate Queenslander supporters Packs. In addition to the promotional activity on the morning at your venue, 882 4BH will conduct a free BBQ Breakfast for the public and hold various interviews with former players and League Legends as the clock ticks down to GAME THREE . This is a unique opportunity to have the 4BH Breakfast show Broadcasting LIVE from your venue as they share the excitement of the final countdown to Game 3 with all of Brisbane. OB Details – 2 Non-Conflicting Sponsors Wednesday 4 th July 2007 – from 5.30am-9am. (Subject to location approval from Promotions)
  • 18.
  • 19. CONCEPT Ian Maurice has a most recognisable face – somewhat unusual for a radio presenter! Over 27 years of appearing on all three commercial television networks is only a part of the Ian Maurice people all around Australia have gotten to know. TEXXI BENEFITS 15 x live / recorded credits per week minimum 4BC Evening Sponsorship
  • 20. Evening Brisbane’s News Talk 1116 4BC provides a ‘friend’ every evening with Ian Maurice. Ian winds his way through a program which presents a warm and relaxed format – well-suited to Brisbane’s evenings. Many listeners compare it to a popular TV variety show on radio, and they’re not wrong! Ian presents chats, musicians and celebrities and quirky characters from all around the world. Ian Maurice has a most recognisable face – somewhat unusual for a radio presenter! Over 27 years of appearing on all three commercial television networks is only a part of the Ian Maurice people all around Australia have gotten to know. Ian also has an extensive background in radio broadcasting and is an accomplished entertainer on stage, presenting his one man show at various venues. . Host: Ian Maurice Producer: Faith Bradley Time: 8pm-Midnight, Monday-Friday
  • 21. 4BC Breakfast Hosts: Peter Dick and Ross Davie Producers: Tanya Grimward, Colin McTaggart Time: 5.30am-9am, Monday-Friday Tune into 4BC Breakfast for all the news you need to start your day, including the facts behind the major stories. It’s delivered in an entertaining way, so you’ll be in the right mood to face the day. Peter Dick and Ross Davie combined have clocked up more than 50 years in radio. They can be irreverent, they can be funny, but they ensure Brisbane is aware of the news and current events that shape our world. Hard news, informed comments, lively entertainment, compelling listener talkback, regular program features and a good laugh makes 4BC Breakfast with Peter and Ross the best way to start a Brisbane day. It is, without doubt, the Best Breakfast in Brisbane
  • 22. Kim Mothershaw and Loretta Ryan 5.30am to 9am Every weekday morning Kim and Loretta provide Brisbane radio listeners with a great way to start the day. Breakfast on 4BH is a welcome alternative to the over hyped, the over wrought and the over talked. Kim and Loretta’s warm, friendly and relaxed style blends with great music, a touch of humour, a pinch of thought provoking comment, and all the news and lifestyle information our “astute” baby boomer audience requires at the start of their day. 882 4BH Breakfast includes 4BH News every half hour and detailed 4BH Traffic and Weather every 15 minutes. Plus with Kim and Loretta’s Secret Sound, Word of the Day, The Celebration Book and 20 Second Trivia there’s plenty of opportunities for listeners to get involved and become an instant winner. Breakfast with Kim and Loretta and The Best Songs of All Time is the “Best” way to start a Brisbane Day. 4BH Breakfast