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The Science of Social Media: Ideas, Myths and Takeaways
1.
The Science of Social
Media Dan Zarrella Social Media Scientist
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#SMSCI
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Brian Bloom Photography
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Myth: Ideas spread
because they’re good.
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Memetics
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Myth: “Engaging in
the Conversation” is the most important thing on social media.
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Takeaway: “Engaging in
the Conversation” doesn’t work. Publishing interesting content does.
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Myth: Don’t call
yourself a guru.
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Takeaway: Identify yourself
authoritatively.
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Takeaway: Stop talking
about yourself.
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Selective Attention
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Takeaway: Don’t crowd
out your own content.
36.
Myth: Friday, Saturday
and Sunday are bad days to publish.
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Takeaway: Use contra-
competitive timing.
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Performance
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Reputation
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Social Exchange
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Scarcity
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Information Voids
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Zombies
Marketing Me
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Takeaway: Utilize combined
relevance.
55.
Myth: “Please ReTweet”
doesn’t work.
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Takeaway: Don’t forget
social calls-to- action.
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5 People…
61.
Thank you!
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