1. Unusual print ads research
What is the product?The product is a BMW car
What are they advertising?They are advertising a new model of car.
What are they telling us about the product?The car is like a shark which means it
is powerful, quick and as a shark is the most dominant predator in the sea they are trying
to say this car will dominate the market.
Is there a message in the advert?Yes, the message is that the car will be designed
for people who are wealthy and can control such a silent powerful car through corners.
The other message is telling you the car will be durable as sharks are tough and
aggressive.
Who is the advert meant for? (Target audience)I think their target audience is for the wealthier members of society such as
footballers, actors and celebrities in general.
Do you think it reaches the correct target audience?Yes because although you can’t see the whole car you can still tell that
it is a respectful classy looking car.

2. What type of advert is it? (Humorous, informative, surreal, dramatic, realist – you may have to research these
terms and define them to find out)I think the advert is very surreal because it is quite bizarre as they are using a sharked
outline from the car to advertise it however it makes you think of all the connotations that relate to the shark to the car even though
they are completely different.
What do you think of the advert and do you think it works?I think the advert is good and very unique to other car adverts
as other car adverts don’t really relates to the performance of a car and only relate to the price however I think the advert is to male
aimed.
What is this Product?A Volvo car.
What are they advertising?
VOLVO-car
What are they telling us about the product?
I think this advert is trying to you, you can have a big adventure, even if you are with your family.
Is there a message in the advert?
The message of this advert is that the car will still suite the city and anywhere you take it. I can see this because in the advertising
photograph there is duck. Ducks are normally associated with comforting situations, like a bath. However the fact that they have
chosen to put the rubber ducky in the dangerous place, but this doesn't mean that the duck shouldn't be there.

3. Who is the Advert meant for?
This specific VOLVO car is mean for a Family. Middle ages mainly men getting to the age late 30's to early 50's
Do you think it reaches the correct target audiences?
i do think it reaches the right target audience because men in their late 30's and early 50's have either got or are starting a family.
However they still want to have an adventure.
What type of advert is it?
I think that this advert is very dramatic and surreal. I also think this is a serious advert because it’s an important object that they are
selling.
What do you think of the advert and do you think it works?
I think that this advert is very successful because they way in which they have advertised it is clever. Using a normal family
household item and putting it in a vast area, gives the impression that this product will survive in these conditions.