Where should marketers and brands place bets over the next five years? What is hype over substance? Taking all of this into consideration, I interviewed my strategy teams in Los Angeles, New York, and Dallas to map the state of digital marketing in the year 2020. We had fun with discussions of drones, crypto currency, the internet of people, and more. While the team agreed fundamentally about certain platforms making an impact, there were pros and cons to impact and feasibility. The following presentation is the consolidated and highly visual vision of the future of advertisting in the year 2020. We will take a look back at transformational media moments that give clues to the future state of advertising. We will then look at the role of integrated mobile, converged media, connected life and the digital ecosystem of the future. Presentation Cameos by Drones, Terminators, the Jetson's, Marty McFly, Grumpy Cat and more!!!

1. A D V E R T I S I N G I N 2 0 2 0

2. T O M E D WA R D S

3. M E D I A H I S T O RY
1950% 1960% 2000% 2010%
Radio Television
2020#

4. M E D I A H I S T O RY
1950% 1960% 2000% 2010%
Radio Television
2020#

5. M E D I A H I S T O RY
1950% 1960% 2000% 2010%
Radio Television Digital
2020#

6. M E D I A H I S T O RY
1950% 1960% 2000% 2010%
Radio Television Digital Mobile
2020#

7. M E D I A F U T U R E
1950% 1960% 2000% 2010%
Radio Television Digital Mobile
2020#

8. I N T H E Y E A R 2 0 2 0

9. I N T H E Y E A R 2 0 2 0

10. I N T H E Y E A R 2 0 2 0

11. I N T H E Y E A R 2 0 2 0

12. I N T H E Y E A R 2 0 2 0

13. I N T H E Y E A R 2 0 2 0 ? ? ?

14. I N T H E Y E A R 2 0 2 0 ? ? ?

15. I N T H E Y E A R 2 0 2 0

16. M I C R O S O F T 2 0 2 0

17. O F F I C E O F T O M O R R O W

18. T R A N S F O R M AT I O N A L

19. T O D AY = H A N D S E T

20. M O B I L E A S A M I N D S E T

21. I N T E G R AT E D M O B I L E

22. I N T E G R AT E D M O B I L E ?

23. W H I C H A R E Y O U ?

24. T O O M U C H S P E C I A L I Z AT I O N

25. I N T H E Y E A R 2 0 2 0

26. Q U A N T I F I E D S H A R K ?

27. P H Y S I C A L T O V I R T U A L

28. I N T E R N E T O F T H I N G S

29. C O N N E C T E D L I F E

30. C O N N E C T E D L I F E

31. R E A L T I M E + P R E D I C T I V E

32. R E A L - T I M E + P R E D I C T I V E

33. O N - D E M A N D D E L I V E RY

34. D R O N E D E L I V E RY

35. D R O N E D E L I V E RY

36. C AT V E R T I S I N G 2 0 2 0

37. F R A G M E N TAT I O N

38. C O N V E R G E D M E D I A

39. T R A D I T I O N A L

40. T R A D I T I O N A L

41. M U LT I - S C R E E N

42. O N D E M A N D

43. A U T O M AT I C R E C O G N I T I O N

44. S E G M E N TAT I O N

45. D I S C O V E RY

46. R E C O M M E N D AT I O N S

47. S I G N A L S

48. C O N T E X T U A L

49. O P E N & C L O S E D

50. Q U A N T I F I E D S E L F

51. G O O G L E

52. T E L E M AT I C S

53. S E L F D R I V I N G C A R S

54. G O O G L E + R O B O T = G O B O T S

55. G O O G L E + R O B O T S = G O B O T S

56. V I S U A L S E A R C H

57. A M A Z O N F L O W

58. G R A B AT T E N T I O N

59. G R A B AT T E N T I O N

60. D E S T I N AT I O N 2 0 2 0

61. THANK YOU!!!
Tom Edwards
VP, Digital Strategy & Innovation
The Marketing Arm & Fanscape
@BlackFin360
BlackFin360.com/blog
tedwards@themarketingarm.com
S