Welcome to The Central Iowa Senior Care Cooperative: Building resources to facilitate better senior care for central Iowa The deck that accompanies this will outline the Central Iowa SCC's basic brand base and the directives for future development of the "CentralIowaScc.org" directory Website.

1. Central Iowa Senior Care
Cooperative
Bu i l d i n g r e s o u r c e s t o f a c i l i t a t e b e t t e r
s e n i o r c a r e f o r c e n t r a l I o wa .
July 16, 2012

2. Central Iowa SCC - RESEARCH
WHAT ARE WE LOOKING FOR?
•Logical resource for Discharge Planners
•Ease and access for Discharge Planners
•Exposure and connectivity for
Participants

3. Central Iowa SCC - RESEARCH
WHY?
•Patient satisfaction
•Stronger Connection between Planners and
Facilities
•Expedite the integration of technology
•Comprehensive referral solution
•“One-Stop-Shop” ease

4. Central Iowa SCC - RESEARCH
WHO PARTICIPATES?
•Senior Care Service Providers
• Assisted Living
• Home Health
Others?
• Hospice
• Skilled / Long Care
• Durable Medical Equipment (DME)
• Independent Care Providers
• Companion Care
• Transportation Services
• Senior Services (movers, etc.)

5. Central Iowa SCC - DISCOVERY
Of WHAT?

6. Central Iowa SCC - DISCOVERY
Of WHAT?
• Non-partisan board of Senior Care
professionals
• Building resources t o f acilit at e bet t er
senior care f or cent ral I owa.

7. Central Iowa SCC - DISCOVERY

8. Central Iowa SCC - ACTION
On WHAT?
•Searchable DB
•Location
•Services
•Occupancy
•Print Results
•Click to Compare

9. Central Iowa SCC - ACTION
On The Future!
•That’s Just Phase1!
•Phase 2 –
•Public Resource
for Families, etc.

10. Central Iowa SCC – COMMITMENT
To WHAT?
•Build the Co-op
•Structure a 501-3(c)
•Positioning
•Marketing
•Build Awareness
•Public Relations

11. Central Iowa SCC – COMMITMENT
To WHAT?
•Encourage
Participation
•Create momentum
for expandability
•Financially
support
the Co-op

12. Central Iowa SCC - COMMITMENT
To WHAT?
•Resource Fees
•Levels by
Commitment

13. Central Iowa SCC - ACTION
To WHAT?
•Base Investment
•$750 / $75
•Premium Options
•$1,250 / $150
•*Future Advertising
options for Phase 2

14. Central Iowa SCC
QUESTIONS?

15. “Tell me and I'll forget; show me and I may
remember; involve me and I'll understand.”
– Chinese Proverb
1533 Linden Street, #100, Des Moines, Iowa 50309
Phone: 515-257-MKTG (6584) • www.createWOWmarketing.com
Twitter: @TheBrandChef • Andrew@createWOWmarketing.com
www.TheBrandChef.com